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Tourism Development for CORNELIUS C  O  N  S  U  L  T  I  N  G
Situation Analysis <ul><li>Strengths  </li></ul><ul><ul><li>Volga River, Cultural Attractions </li></ul></ul><ul><li>Weakn...
Market Analysis <ul><li>Who visits now?  </li></ul><ul><li>How many?  </li></ul><ul><li>Where are they from?  </li></ul><u...
What Tourists Want <ul><li>Social interaction </li></ul><ul><li>Experience local culture </li></ul><ul><li>See new sites <...
Experiential Tourism <ul><li>Educate  </li></ul><ul><li>Challenge  </li></ul><ul><li>Involve </li></ul><ul><li>Entertain  ...
Where  Americans Go <ul><li>Western Europe 40% </li></ul><ul><li>Caribbean 22 </li></ul><ul><li>Asia 16 </li></ul><ul><li>...
What Americans Do <ul><li>Dining in restaurants 86% </li></ul><ul><li>Shopping 75% </li></ul><ul><li>Visit historical plac...
Tourism Development ©Cornelius Consulting <ul><li>Focus on what tourists want </li></ul><ul><li>Provide  pleasurable  Russ...
Attraction Assessment <ul><li>Cultural & Heritage Attractions </li></ul><ul><li>Natural Resources </li></ul><ul><li>Recrea...
Transportation Assessment <ul><li>Are reliable transportation services available to visitors? </li></ul><ul><li>Charter Bu...
Lodging Assessment <ul><li>How Many Lodging Facilities? </li></ul><ul><ul><li> Luxury   Moderate     Economy </li></ul>...
Restaurant Assessment <ul><li>Need a choice of price categories </li></ul><ul><ul><li>Gourmet </li></ul></ul><ul><ul><li>F...
Support Services <ul><li>Public restrooms </li></ul><ul><li>Tour guides </li></ul><ul><li>Clean streets and public areas <...
Developing a Marketing Plan <ul><li>To attract more visitors </li></ul><ul><li>To improve visitor satisfaction </li></ul><...
Marketing Strategies <ul><li>Positioning = Visitor’s perception </li></ul><ul><li>Product Offerings = Variety of activitie...
Keeping the Tourist <ul><li>Stay Longer & Spend More </li></ul><ul><li>Variety of activities </li></ul><ul><li>Provide pra...
Improving the Tourist Experience   <ul><li>Create a hospitality attitude </li></ul><ul><li>Train workers </li></ul><ul><li...
Increase Visitor Satisfaction   <ul><li>Train tourism workers </li></ul><ul><li>Make visitors feel special </li></ul><ul><...
Visitor Satisfaction   <ul><li>Experience   >   Expectations </li></ul><ul><li>Visitor Dissatisfaction: </li></ul><ul><ul>...
Provide a Quality Experience   <ul><li>Make it easy to get around </li></ul><ul><li>Clearly mark attractions </li></ul><ul...
Getting Tourists to Return <ul><li>Positive first impressions </li></ul><ul><li>Show genuine interest </li></ul><ul><li>Fo...
<ul><li>Thank you! </li></ul><ul><li>Благодарите Вас! </li></ul><ul><li>CORNELIUS C  O  N  S  U  L  T  I  N  G </li></ul>
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Tver

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Tourism development for Tver Russia.

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  • I have been asked to talk about: How to market tourism How to develop tourist attractions How to make tourists happy All of these fall under “Tourism Development” So I am going to spend the next hour addressing these for you Background Info on me
  • Transcript of "Tver"

    1. 1. Tourism Development for CORNELIUS C O N S U L T I N G
    2. 2. Situation Analysis <ul><li>Strengths </li></ul><ul><ul><li>Volga River, Cultural Attractions </li></ul></ul><ul><li>Weaknesses </li></ul><ul><ul><li>Unknown to foreigners, Cyrillic signage </li></ul></ul><ul><li>Opportunities </li></ul><ul><ul><li>Tourism trends, Internet booking </li></ul></ul><ul><li>Threats </li></ul><ul><ul><li>High tax rate, Suppliers </li></ul></ul>© Cornelius Consulting
    3. 3. Market Analysis <ul><li>Who visits now? </li></ul><ul><li>How many? </li></ul><ul><li>Where are they from? </li></ul><ul><li>What do they see and do? </li></ul><ul><li>How much do they spend? </li></ul><ul><li>Where do they stay? </li></ul>©Cornelius Consulting
    4. 4. What Tourists Want <ul><li>Social interaction </li></ul><ul><li>Experience local culture </li></ul><ul><li>See new sites </li></ul><ul><li>Be pampered </li></ul><ul><li>Learn new things </li></ul>©Cornelius Consulting
    5. 5. Experiential Tourism <ul><li>Educate </li></ul><ul><li>Challenge </li></ul><ul><li>Involve </li></ul><ul><li>Entertain </li></ul>Allow tourists to experience or participate in a cultural event ©Cornelius Consulting
    6. 6. Where Americans Go <ul><li>Western Europe 40% </li></ul><ul><li>Caribbean 22 </li></ul><ul><li>Asia 16 </li></ul><ul><li>South America 8 </li></ul><ul><li>Central America 7 </li></ul><ul><li>Eastern Europe 4 </li></ul>©Cornelius Consulting
    7. 7. What Americans Do <ul><li>Dining in restaurants 86% </li></ul><ul><li>Shopping 75% </li></ul><ul><li>Visit historical places 49% </li></ul><ul><li>Sightseeing in cities 41% </li></ul><ul><li>Visit small towns/villages 41% </li></ul><ul><li>Tour the countryside 34% </li></ul>©Cornelius Consulting
    8. 8. Tourism Development ©Cornelius Consulting <ul><li>Focus on what tourists want </li></ul><ul><li>Provide pleasurable Russian experience </li></ul><ul><li>Lots of choices </li></ul><ul><ul><li>Attractions </li></ul></ul><ul><ul><li>Hotels </li></ul></ul><ul><ul><li>Restaurants </li></ul></ul>
    9. 9. Attraction Assessment <ul><li>Cultural & Heritage Attractions </li></ul><ul><li>Natural Resources </li></ul><ul><li>Recreational Activities </li></ul><ul><li>Special Events </li></ul><ul><li>Built Attractions </li></ul>Inventory and Evaluate Resources ©Cornelius Consulting
    10. 10. Transportation Assessment <ul><li>Are reliable transportation services available to visitors? </li></ul><ul><li>Charter Bus Companies </li></ul><ul><li>Taxi Service </li></ul><ul><li>Public Buses </li></ul><ul><li>Train Service </li></ul><ul><li>Car Rental Agencies </li></ul><ul><li>Private Drivers </li></ul>©Cornelius Consulting
    11. 11. Lodging Assessment <ul><li>How Many Lodging Facilities? </li></ul><ul><ul><li> Luxury  Moderate  Economy </li></ul></ul><ul><li>Capacity of Lodging Facilities </li></ul><ul><li>Ease of Locating and Booking </li></ul>Where can Tourists Stay? ©Cornelius Consulting
    12. 12. Restaurant Assessment <ul><li>Need a choice of price categories </li></ul><ul><ul><li>Gourmet </li></ul></ul><ul><ul><li>Fast food </li></ul></ul><ul><ul><li>Bar </li></ul></ul><ul><li>Need English menus </li></ul><ul><li>Need extended hours </li></ul>©Cornelius Consulting
    13. 13. Support Services <ul><li>Public restrooms </li></ul><ul><li>Tour guides </li></ul><ul><li>Clean streets and public areas </li></ul><ul><li>Parking space for buses </li></ul><ul><li>Street signs in Russian and English </li></ul><ul><li>Emergency health care </li></ul>©Cornelius Consulting
    14. 14. Developing a Marketing Plan <ul><li>To attract more visitors </li></ul><ul><li>To improve visitor satisfaction </li></ul><ul><li>To increase visitor spending </li></ul>Set Tourism Goals ©Cornelius Consulting
    15. 15. Marketing Strategies <ul><li>Positioning = Visitor’s perception </li></ul><ul><li>Product Offerings = Variety of activities </li></ul><ul><li>Pricing = Variety of fees and discounts </li></ul><ul><li>Packaging = Combine attraction/food/room </li></ul><ul><li>Promotion = Build awareness & action </li></ul>©Cornelius Consulting
    16. 16. Keeping the Tourist <ul><li>Stay Longer & Spend More </li></ul><ul><li>Variety of activities </li></ul><ul><li>Provide practical information </li></ul><ul><li>Explain cultural customs </li></ul><ul><li>Many shopping & eating choices </li></ul><ul><li>Promote future events </li></ul>©Cornelius Consulting
    17. 17. Improving the Tourist Experience <ul><li>Create a hospitality attitude </li></ul><ul><li>Train workers </li></ul><ul><li>Educate the community </li></ul><ul><li>Provide something extra </li></ul><ul><li>Thank the visitor and invite back </li></ul>©Cornelius Consulting
    18. 18. Increase Visitor Satisfaction <ul><li>Train tourism workers </li></ul><ul><li>Make visitors feel special </li></ul><ul><li>Focus on visitor needs </li></ul><ul><li>Motivate service staff </li></ul>©Cornelius Consulting Unhappy staff cannot produce happy tourists!
    19. 19. Visitor Satisfaction <ul><li>Experience > Expectations </li></ul><ul><li>Visitor Dissatisfaction: </li></ul><ul><ul><li>Attractions are poorly designed </li></ul></ul><ul><ul><li>Failure to deliver quality service </li></ul></ul><ul><ul><li>Misunderstanding </li></ul></ul><ul><ul><li>Destination has over-promised </li></ul></ul>©Cornelius Consulting
    20. 20. Provide a Quality Experience <ul><li>Make it easy to get around </li></ul><ul><li>Clearly mark attractions </li></ul><ul><li>Provide maps and install signs </li></ul><ul><li>Restaurant menus in English </li></ul><ul><li>International symbols for public facilities </li></ul><ul><li>Continually improve the experience </li></ul>©Cornelius Consulting
    21. 21. Getting Tourists to Return <ul><li>Positive first impressions </li></ul><ul><li>Show genuine interest </li></ul><ul><li>Focus on their experience </li></ul><ul><li>Provide value </li></ul><ul><li>Innovate </li></ul>©Cornelius Consulting
    22. 22. <ul><li>Thank you! </li></ul><ul><li>Благодарите Вас! </li></ul><ul><li>CORNELIUS C O N S U L T I N G </li></ul>

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