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Tver

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Tourism development for Tver Russia.

Tourism development for Tver Russia.

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  • I have been asked to talk about: How to market tourism How to develop tourist attractions How to make tourists happy All of these fall under “Tourism Development” So I am going to spend the next hour addressing these for you Background Info on me
  • Transcript

    • 1. Tourism Development for CORNELIUS C O N S U L T I N G
    • 2. Situation Analysis
      • Strengths
        • Volga River, Cultural Attractions
      • Weaknesses
        • Unknown to foreigners, Cyrillic signage
      • Opportunities
        • Tourism trends, Internet booking
      • Threats
        • High tax rate, Suppliers
      © Cornelius Consulting
    • 3. Market Analysis
      • Who visits now?
      • How many?
      • Where are they from?
      • What do they see and do?
      • How much do they spend?
      • Where do they stay?
      ©Cornelius Consulting
    • 4. What Tourists Want
      • Social interaction
      • Experience local culture
      • See new sites
      • Be pampered
      • Learn new things
      ©Cornelius Consulting
    • 5. Experiential Tourism
      • Educate
      • Challenge
      • Involve
      • Entertain
      Allow tourists to experience or participate in a cultural event ©Cornelius Consulting
    • 6. Where Americans Go
      • Western Europe 40%
      • Caribbean 22
      • Asia 16
      • South America 8
      • Central America 7
      • Eastern Europe 4
      ©Cornelius Consulting
    • 7. What Americans Do
      • Dining in restaurants 86%
      • Shopping 75%
      • Visit historical places 49%
      • Sightseeing in cities 41%
      • Visit small towns/villages 41%
      • Tour the countryside 34%
      ©Cornelius Consulting
    • 8. Tourism Development ©Cornelius Consulting
      • Focus on what tourists want
      • Provide pleasurable Russian experience
      • Lots of choices
        • Attractions
        • Hotels
        • Restaurants
    • 9. Attraction Assessment
      • Cultural & Heritage Attractions
      • Natural Resources
      • Recreational Activities
      • Special Events
      • Built Attractions
      Inventory and Evaluate Resources ©Cornelius Consulting
    • 10. Transportation Assessment
      • Are reliable transportation services available to visitors?
      • Charter Bus Companies
      • Taxi Service
      • Public Buses
      • Train Service
      • Car Rental Agencies
      • Private Drivers
      ©Cornelius Consulting
    • 11. Lodging Assessment
      • How Many Lodging Facilities?
        •  Luxury  Moderate  Economy
      • Capacity of Lodging Facilities
      • Ease of Locating and Booking
      Where can Tourists Stay? ©Cornelius Consulting
    • 12. Restaurant Assessment
      • Need a choice of price categories
        • Gourmet
        • Fast food
        • Bar
      • Need English menus
      • Need extended hours
      ©Cornelius Consulting
    • 13. Support Services
      • Public restrooms
      • Tour guides
      • Clean streets and public areas
      • Parking space for buses
      • Street signs in Russian and English
      • Emergency health care
      ©Cornelius Consulting
    • 14. Developing a Marketing Plan
      • To attract more visitors
      • To improve visitor satisfaction
      • To increase visitor spending
      Set Tourism Goals ©Cornelius Consulting
    • 15. Marketing Strategies
      • Positioning = Visitor’s perception
      • Product Offerings = Variety of activities
      • Pricing = Variety of fees and discounts
      • Packaging = Combine attraction/food/room
      • Promotion = Build awareness & action
      ©Cornelius Consulting
    • 16. Keeping the Tourist
      • Stay Longer & Spend More
      • Variety of activities
      • Provide practical information
      • Explain cultural customs
      • Many shopping & eating choices
      • Promote future events
      ©Cornelius Consulting
    • 17. Improving the Tourist Experience
      • Create a hospitality attitude
      • Train workers
      • Educate the community
      • Provide something extra
      • Thank the visitor and invite back
      ©Cornelius Consulting
    • 18. Increase Visitor Satisfaction
      • Train tourism workers
      • Make visitors feel special
      • Focus on visitor needs
      • Motivate service staff
      ©Cornelius Consulting Unhappy staff cannot produce happy tourists!
    • 19. Visitor Satisfaction
      • Experience > Expectations
      • Visitor Dissatisfaction:
        • Attractions are poorly designed
        • Failure to deliver quality service
        • Misunderstanding
        • Destination has over-promised
      ©Cornelius Consulting
    • 20. Provide a Quality Experience
      • Make it easy to get around
      • Clearly mark attractions
      • Provide maps and install signs
      • Restaurant menus in English
      • International symbols for public facilities
      • Continually improve the experience
      ©Cornelius Consulting
    • 21. Getting Tourists to Return
      • Positive first impressions
      • Show genuine interest
      • Focus on their experience
      • Provide value
      • Innovate
      ©Cornelius Consulting
    • 22.
      • Thank you!
      • Благодарите Вас!
      • CORNELIUS C O N S U L T I N G

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