me | we
culture | shift

   Bevin Hernandez | Penn State University
It started with a comment:

“Rethink the Day of Connection.”
That’ll never fly.
Intranet


1.5
Incrementalism is the enemy
            of innovation.

                          -Nicholas Negroponte, MIT



Photo court...
The power of the triad.
voicemail
           email

postcard                                                  leak


                   classes   ...
Not Cool                  Cool
       You must                 Join us
       Deadline            When you’re ready
Conten...
Stasis
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
me culture | we shift
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me culture | we shift

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  • A thousand points of no. Budget. We’re in Academia. Everyone hates us. (History of Marketing 1.0 and OTS)
  • Vision and goal statement.
  • From “my” to “WE”
  • Creating an organic network.
  • Culture gardening. We are from the future.
  • me culture | we shift

    1. 1. me | we culture | shift Bevin Hernandez | Penn State University
    2. 2. It started with a comment: “Rethink the Day of Connection.”
    3. 3. That’ll never fly.
    4. 4. Intranet 1.5
    5. 5. Incrementalism is the enemy of innovation. -Nicholas Negroponte, MIT Photo courtesy of Mike McGregor
    6. 6. The power of the triad.
    7. 7. voicemail email postcard leak classes posters vignette welcome kit
    8. 8. Not Cool Cool You must Join us Deadline When you’re ready Content approval process Just post it One owner Employee-owned Policy Guidelines Paranoia Trust Scripted Real Restricted Open We can’t do that here. Why not?
    9. 9. Stasis

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