How to build a community of
volunteers
Lauren Cucinotta
How many of you work with or want
to work with volunteers?
Where do you find
volunteers?
Volunteers are the users that are so
passionate about your product that
they want to take action
Working with volunteers
is a balance between...
Practical
Emotional
Practical
•Scale
•Outreach
•Product
development
•Giving away
control
Emotional
•Passion
•Creativity
•Innovation
•Fun
A community built on trust
Over 10,000 events
~ 1800 active licensees
162 countries
Volunteer Communities
• Levo League (Local
Levo)
• Google (City Experts)
• TED Open
Translation Project
• DuoLingo
• Mozil...
3 things to think
about...
1.Where will your business benefit from
volunteers?
2.Where in your workflow will you work
with volunteers?
3. How do you ...
Where will you benefit
from volunteers?
Some areas =
• Content creation
• Localization/globaliza
tion
• Product development
• Outreach
Where in your
workflow do you work
with volunteers?
Examples
• Local events
• Local outreach
• QA testing
• Content creation
When figuring their role...
• Volunteer community members (do not equal) employees
• Not getting paid
• Not full-time
• Do...
Tips
• Set clear boundaries
• Be realistic
• Be experimental!
• Allow them to decide how much they can take on (they lead,...
The structure will change over
time, you won’t know until you
experiment!
Tracking the impact of
volunteer programs
Content
• What percentage of your content is from
volunteers?
• What percentage of content is what volunteers
do?
Outreach
• Do your volunteers reach markets that you can’t?
• How many more people were you able to reach?
• Do they give ...
Product development
• Has an idea from a volunteer become a product?
• Do volunteers help with product release and
testing?
7 building blocks of
successful volunteer
programs
Passion
• Create a product that people can be
passionate about
• Give people the ability to share their passion
How do you harness...
Some areas =TEDx
Think about...
• What are things about your core product that
people like?
• Where are places that you can put passion int...
Rules
Create parameters to give
you room to play
YEC
TEDx
Think about...
• What are the minimum parameters you would feel
comfortable with?
• Rules will change over time
• Give the...
Mission
Why are we here?
Mozilla
Duolingo
A mission promotes
community, collaboration,
and can even diffuse
conflict
How can you do it?
• Write a manifesto co-created by you and your
volunteers
• Repeat a common phrase/ethos in communicati...
Empowerment
Empowerment is the
opposite of control
Levo League
How can you give volunteers
the freedom to innovate?
Recognition
Recognition is your
currency
How can you give recognition?
• Thank you!
• Credit
• Public
acknowledgement
• Title
• Badges
Google City Experts
Engagement
How do you keep people
interested in what they are
doing? And coming back for
more?
Examples
• Community education
• Events
• Leadership opportunities
• Connections
Examples
TEDx
Provide opportunities for
connection, growth and
new frontiers
Impact
We all want to work on
something we feel is
important
How can you make
volunteers feel they are
making a difference?
TEDx
Practical
Emotional
Trust is essential
Collaborate, build,
experiment with and
empower your
volunteers
Upcoming SlideShare
Loading in...5
×

Lauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYC

196

Published on

Published in: Leadership & Management
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
196
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Lauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYC

  1. 1. How to build a community of volunteers Lauren Cucinotta
  2. 2. How many of you work with or want to work with volunteers?
  3. 3. Where do you find volunteers?
  4. 4. Volunteers are the users that are so passionate about your product that they want to take action
  5. 5. Working with volunteers is a balance between...
  6. 6. Practical Emotional
  7. 7. Practical •Scale •Outreach •Product development •Giving away control
  8. 8. Emotional •Passion •Creativity •Innovation •Fun
  9. 9. A community built on trust
  10. 10. Over 10,000 events ~ 1800 active licensees 162 countries
  11. 11. Volunteer Communities • Levo League (Local Levo) • Google (City Experts) • TED Open Translation Project • DuoLingo • Mozilla • YEC • The Fetch
  12. 12. 3 things to think about...
  13. 13. 1.Where will your business benefit from volunteers? 2.Where in your workflow will you work with volunteers? 3. How do you track their impact?
  14. 14. Where will you benefit from volunteers?
  15. 15. Some areas = • Content creation • Localization/globaliza tion • Product development • Outreach
  16. 16. Where in your workflow do you work with volunteers?
  17. 17. Examples • Local events • Local outreach • QA testing • Content creation
  18. 18. When figuring their role... • Volunteer community members (do not equal) employees • Not getting paid • Not full-time • Don’t have insider knowledge how the team works, or of the hard-to-define team dynamic
  19. 19. Tips • Set clear boundaries • Be realistic • Be experimental! • Allow them to decide how much they can take on (they lead, you facilitate) • Keep it useful for everyone • Remind everyone the “reasons why we are here”
  20. 20. The structure will change over time, you won’t know until you experiment!
  21. 21. Tracking the impact of volunteer programs
  22. 22. Content • What percentage of your content is from volunteers? • What percentage of content is what volunteers do?
  23. 23. Outreach • Do your volunteers reach markets that you can’t? • How many more people were you able to reach? • Do they give you local insight?
  24. 24. Product development • Has an idea from a volunteer become a product? • Do volunteers help with product release and testing?
  25. 25. 7 building blocks of successful volunteer programs
  26. 26. Passion
  27. 27. • Create a product that people can be passionate about • Give people the ability to share their passion How do you harness passion?
  28. 28. Some areas =TEDx
  29. 29. Think about... • What are things about your core product that people like? • Where are places that you can put passion into action? • Where are there opportunities to share passion?
  30. 30. Rules
  31. 31. Create parameters to give you room to play
  32. 32. YEC
  33. 33. TEDx
  34. 34. Think about... • What are the minimum parameters you would feel comfortable with? • Rules will change over time • Give them the tools they need to carry out responsibilities effectively
  35. 35. Mission
  36. 36. Why are we here?
  37. 37. Mozilla
  38. 38. Duolingo
  39. 39. A mission promotes community, collaboration, and can even diffuse conflict
  40. 40. How can you do it? • Write a manifesto co-created by you and your volunteers • Repeat a common phrase/ethos in communication • Create the feeling in meetings, and in person events
  41. 41. Empowerment
  42. 42. Empowerment is the opposite of control
  43. 43. Levo League
  44. 44. How can you give volunteers the freedom to innovate?
  45. 45. Recognition
  46. 46. Recognition is your currency
  47. 47. How can you give recognition? • Thank you! • Credit • Public acknowledgement • Title • Badges
  48. 48. Google City Experts
  49. 49. Engagement
  50. 50. How do you keep people interested in what they are doing? And coming back for more?
  51. 51. Examples • Community education • Events • Leadership opportunities • Connections Examples
  52. 52. TEDx
  53. 53. Provide opportunities for connection, growth and new frontiers
  54. 54. Impact
  55. 55. We all want to work on something we feel is important
  56. 56. How can you make volunteers feel they are making a difference?
  57. 57. TEDx
  58. 58. Practical Emotional
  59. 59. Trust is essential
  60. 60. Collaborate, build, experiment with and empower your volunteers

×