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Cindy_Au_How to Hire and Scale a Community Team_CMX Summit NYC
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Cindy_Au_How to Hire and Scale a Community Team_CMX Summit NYC



how to build a community team within a larger company

how to build a community team within a larger company



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  • Guarantee Community will be the team inside your company that changes the most over time. It takes mounds of H, E, A to roll with the changes.
  • Community is more than just a set of skills and practices. It is also a core value. When you commit to building a community team in your company, you’re saying <br /> it’s not just about transactions + the bottom line <br /> it’s about providing a service or product of real value that benefits your community. <br /> it’s about connecting your community with each other in ways that may even outlast your company. And that means you’ve done a good thing/succeeded.

Cindy_Au_How to Hire and Scale a Community Team_CMX Summit NYC Presentation Transcript

  • 1. Building a Community Team Cindy Au, VP Community, Kickstarter // @shinyee_au
  • 2. What makes for a great Community professional?
  • 3. 42% 19% 22% 17% Teaching Waiting tables Writing Worrying = Community professional
  • 4. A brief history of Community at Kickstarter, 2009-2014
  • 5. 0M 3M 5M 8M 10M 13M 2009 2010 2011 2012 2013 2014 Kickstarter users Community team 7 14 18 23 30 2
  • 6. Who is Kickstarter’s Community Team?
  • 7. 0 2.25 4.5 6.75 9 11.25 Literature Music Gender Studies Film Political Science History Art Journalism Communications Psychology Library Science Law Computer… Design Culinary School Invented Major Dropped out College Majors English majors = Unemployable, or highly qualified community professionals?
  • 8. Founded companies // worked at literary agencies // published cookbooks // created award-winning RPGs // waited tables // composed space operas // played roller derby // programmed self- playing musical instruments // coached chess // drawn comics // written a thesis titled “Good Bush, Bad Bush” Collectively, we have:
  • 9. What do you look for in a community hire?
  • 10. Outstanding writing & communication skills
  • 11. Humility, Empathy, Adaptability
  • 12. Intellectually curious & creative
  • 13. Sense of Humor
  • 14. Part of your Community
  • 15. Meet Natalie, from our community support team (also pizzercise expert)
  • 16. How will your community team evolve over time?
  • 17. Community Support Editorial Events Outreach & Marketing Communication s & PR Project Review Fresh Direct Trust & Safety From all of this...
  • 18. Community Support Community Engagement Trust & Safety ...to this
  • 19. Community Operations Support T&S Payments ? Community Engagement Education Teams/Mentors Events ? Community Content & Policy ...to this
  • 20. ? to…
  • 21. What is the future of community in your company?
  • 22. Community is a discipline and a practice
  • 23. Community is a core value
  • 24. ` Community is still in flux
  • 25. It’s in your hands.