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Building a High Performance Community Team

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Jennifer Sable Lopez shares how she built her community team at Moz, and shares insights for how we can scale community management teams at small and large companies. Talk is from CMX Summit West 2015.

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Building a High Performance Community Team Jennifer Sable Lopez Director of Community at Moz @jennita
2011
2011 2012
2011 2012 2013
2011 2012 2013 2014
2011 2012 2013 2014 Today
Start with YOU
Understand your goals @jennita #CMXSummit
Focus on your strengths @jennita #CMXSummit http://mz.cm/1LlTfB3
Gallup StrengthFinder @jennita #CMXSummit https://www.gallupstrengthscenter.com/
Gallup StrengthFinder @jennita #CMXSummit What? But you’re a community manager!
Break up tasks by type @jennita #CMXSummit
Create a calendar @jennita #CMXSummit
Create backups & train @jennita #CMXSummit
Use this template @jennita #CMXSummit http://mz.cm/personaltasks
Take an actual vacation
Use this process with the team
Love/Like/Hate @jennita #CMXSummit
Learn each person’s tasks @jennita #CMXSummit Painful process caused this “hate”
Learn each person’s tasks @jennita #CMXSummit We found tasks that weren’t needed!
Discover openings @jennita #CMXSummit
Discover openings @jennita #CMXSummit Someone out there who *loves* this?
Break down team tasks @jennita #CMXSummit
Backups for EVERY task @jennita #CMXSummit
Download this template @jennita #CMXSummit http://mz.cm/teambackup
Get your job done AND have a life
Now you can GROW the team
No budget? Find someone internal!
What skillsets are needed? @jennita #CMXSummit
Too task focused? @jennita #CMXSummit
Too task focused? @jennita #CMXSummit
Continuous Process @jennita #CMXSummit Take all these tasks Check in each quarter Make necessary changes Do it all again
 Know yourself
 Know yourself  Know the team
 Know yourself  Know the team  Grow the team
Lay the foundation
Build your high performing Community team
 Personal Task Worksheet http://mz.cm/personaltasks  Team Backup Worksheet http://mz.cm/teambackup  Gallup StrengthFinder Test https://www.gallupstrengthscenter.com/ Resources
Jennifer Sable Lopez Director of Community at Moz @jennita Thank You

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