Where do you go to discover your brand’s stories? Who can tell them? What kind of outreach efforts should you initiate, and how do you ensure that you get the opportunity to tell the stories you need to tell and not just the ones the chairman wants to sell? And how can you sell a bad story by disguising it as something interesting and entertaining? In this session, you’ll learn how some of the best brands in the world find and communicate the right stories for their brand, and how to create processes that work in your organization tomorrow.