Content Marketing Strategy            without Print?    Who Are You Kidding?                     Nenad Senic              ...
#cmworld
#cmworld
#cmworld
2012 B2B Content Marketing Benchmarks, Budgets             and Trends Research                                            ...
2012 B2B Content Marketing Benchmarks,      Budgets and Trends Research                                         #cmworld
CUSTOMERMAGAZINESARE ALIVE  & THEYKICK SOME SERIOUS    A**            #cmworld
POWER OF PRINT88% prefer to read magazines            in print57% consumers act positively           as a resultRegular re...
POWER OF PRINT82% readers spent up to 45minutes reading a customer         magazine  68% US consumers saidcustomer magazin...
#cmworld
#cmworld
„DON‘T WASTEYOUR TIME AND  MONEY ON  CUSTOMER MAGAZINES!“ Sak van den Boom                    #cmworld
#cmworld
#cmworld
#cmworld
#cmworld
#cmworld
#cmworld
#cmworld
So, does your content marketing strategy     miss a print     publication?                    #cmworld
NAJLEPŠA HVALA!           www.disput.si      Twitter: @NenadSenicLinkedIn: linkedin.com/nenadsenic     Email: nenad@disput...
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“Content Marketing Strategy without Print? Who Are You Kidding?”

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Read my lips! Print is not dead! Imagine your business partners, clients and
prospects inviting you into their bedroom, actively spending at least 20 minutes with your brand! Every marketer’s dream, right? You can achieve great results with a great custom magazine. In this session, we’ll look at how you can integrate print into your content strategy with results. Whether you’re a multinational corporation or a small local business, it doesn’t matter. The session will include the most surprising examples from round the world.
• A local historical society with a lifestyle magazine for teenagers.
• A pharmaceutical multinational corporation communicating with physicians via a fun magazine that doesn’t mention their products at all.
• A real estate firm with a magazine that has become a brand of the year.

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Transcript of "“Content Marketing Strategy without Print? Who Are You Kidding?”"

  1. 1. Content Marketing Strategy without Print? Who Are You Kidding? Nenad Senic Disput, Slovenia @NenadSenic • #cmworld #cmworld
  2. 2. #cmworld
  3. 3. #cmworld
  4. 4. #cmworld
  5. 5. 2012 B2B Content Marketing Benchmarks, Budgets and Trends Research #cmworld
  6. 6. 2012 B2B Content Marketing Benchmarks, Budgets and Trends Research #cmworld
  7. 7. CUSTOMERMAGAZINESARE ALIVE & THEYKICK SOME SERIOUS A** #cmworld
  8. 8. POWER OF PRINT88% prefer to read magazines in print57% consumers act positively as a resultRegular readers are 38% morelikely to spend over $150 a week on shopping #cmworld
  9. 9. POWER OF PRINT82% readers spent up to 45minutes reading a customer magazine 68% US consumers saidcustomer magazines influence their purchasing decisions #cmworld
  10. 10. #cmworld
  11. 11. #cmworld
  12. 12. „DON‘T WASTEYOUR TIME AND MONEY ON CUSTOMER MAGAZINES!“ Sak van den Boom #cmworld
  13. 13. #cmworld
  14. 14. #cmworld
  15. 15. #cmworld
  16. 16. #cmworld
  17. 17. #cmworld
  18. 18. #cmworld
  19. 19. #cmworld
  20. 20. So, does your content marketing strategy miss a print publication? #cmworld
  21. 21. NAJLEPŠA HVALA! www.disput.si Twitter: @NenadSenicLinkedIn: linkedin.com/nenadsenic Email: nenad@disput.si www.zemanta.com/blog/ #cmworld
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