Your SlideShare is downloading. ×
“Building Your Internal Publishing Department for Content/Social Success”
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

“Building Your Internal Publishing Department for Content/Social Success”

437

Published on

Content and Social Media Marketing hold so many similarities to traditional publishing, but most companies don’t know how to think, act or consistently deliver like a publisher. This session will help …

Content and Social Media Marketing hold so many similarities to traditional publishing, but most companies don’t know how to think, act or consistently deliver like a publisher. This session will help attendees learn how to integrate their content and social
media strategies, break down internal barriers of communication and provide a solid framework for building their own internal publishing departments – from processes and workflow to team structure. We’ll also discuss some of the content and social publishing
tools that help companies adopt and build a sustainable publishing engine. Attendees will leave with a new org chart and a documented process for their new content and social media publishing department.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
437
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
65
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Building Your Internal PublishingDepartment for Content& Social Media Success Brody Dorland & Jayme Thomason DivvyHQ.com @brodydorland - @jaymethomason • #cmworld #cmworld
  • 2. 5 Practical Ways toRestructure for Success #cmworld
  • 3. #1. “Thinking” Like a Publisher Won’t Cut It. Time to Look Like One.• Your organizational structure needs to change• Develop a vision for your ideal team• Restructure and hire based on that (not your reality) #cmworld
  • 4. #2 – Don’t Shotgun. Plan Like aPublisher.• Listen First (create a dashboard)• Communicate your strategy across your organization• Schedule regular planning meetings (news org “war room,” pitching, customer stories)• Create an agenda• Where will you store all these great ideas? #cmworld
  • 5. #3 – Silos Are for Wheat, Not Content• Identify information silos in your org.• Communicate to your C-Suite what these silos are costing your organization• Bring “Silo Owners” to the table and make them part of your new editorial structure• Create a new environment of sharing #cmworld
  • 6. #4 – It’s Not a Plan Unless it’s on Paper• Formalize your new editorial structure and workflow processes• Start forming new habits• Be patient while your team adjusts #cmworld
  • 7. #5 – Real-Time Collaboration Tools Can Break Down Walls (& silos)• The wrong tools can make the whole thing harder than it needs to be• The right tools can bring form, function and (dare we say) fun to your workflow! – Listening tools – Content planning / workflow tools – Optimization tools – Writer networks #cmworld

×