Inshore Growth Opportunities
Trends
Baby Boomers
Largest transfer of wealth in history
Shift from
Offshore to
Inshore
Economics
Fuel
Interest
Brand Strength
Maverick, Hewes & Pathfinder
Highlights
Maverick
  market leader for flats boats
Hewes
  market leader for light tackle skiffs
Pathfinder
  market leader...
Highlights

Miami Boat Show Success, 2008
  Largest number MHP boats sold in history of company,
  despite a down market

...
Dedicated to new products

2009
  Hewes Redfisher Updates: 16, 18 & 21
  Pathfinder Fusion Series: 21, 19, 17
  Maverick 17 ...
Keys to Success
Keys to Success

Focus on inshore fishing boat business
Keys to Success

Focus on inshore fishing boat business
Passion and interest in product lines
Keys to Success

Focus on inshore fishing boat business
Passion and interest in product lines
Local guides
Keys to Success

Focus on inshore fishing boat business
Passion and interest in product lines
Local guides
How-to expertise...
Keys to Success

Focus on inshore fishing boat business
Passion and interest in product lines
Local guides
How-to expertise...
Keys to Success

Focus on inshore fishing boat business
Passion and interest in product lines
Local guides
How-to expertise...
Keys to Success

    Focus on inshore fishing boat business
    Passion and interest in product lines
    Local guides
    ...
Your Success
Profit
Sustained growth
Push out competitors
Leadership

Design
Performance
Construction
Manical pursuit of excellence
Built by serious anglers for
serious anglers
Lines of Business


                    Technical
                    Flats
                    Bay
Maverick		
Technical poling skiffs
Hewes
Light tackle skiffs
Pathfinder
Bay and Fusion
NE W!




Fusion
Flats skiff fishability, bay boat practicality
Who is a Maverick customer?

Hardcore fisherman
Emphasis on technical features
   draft at rest, no hull slap,
   pole-abil...
Technical
Flyfishing
Ultra-shallow
Precision
Who is a Hewes customer?
Looking for a legacy fishing
brand
Like to shallow water fish
Wants comfort, stability and
security...
Merchandise it
Great displays key to inspiring and motivating buyers
“ I have never seen a product
  whose sales can’t be enhanced
  by merchandising designed to
  get and hold a prospective
...
Unusual action creates
unusual results.
Forum


3rd party endorsements
Technical information
Passionate enthusiasts
Heart and soul of brands
Live Online Chat

Advice, how-to, answers to
questions a click away
Brand builder
Feel-good element
Competitive advantage
Great experiences	
Long-term relationships
Inshore Opportunities
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Inshore Opportunities

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Inshore Opportunities

  1. 1. Inshore Growth Opportunities
  2. 2. Trends
  3. 3. Baby Boomers Largest transfer of wealth in history
  4. 4. Shift from Offshore to Inshore Economics Fuel Interest
  5. 5. Brand Strength Maverick, Hewes & Pathfinder
  6. 6. Highlights Maverick market leader for flats boats Hewes market leader for light tackle skiffs Pathfinder market leader for bay boats top selling boat in Florida market overall
  7. 7. Highlights Miami Boat Show Success, 2008 Largest number MHP boats sold in history of company, despite a down market Pathfinder 2200 Top selling boat in Florida market
  8. 8. Dedicated to new products 2009 Hewes Redfisher Updates: 16, 18 & 21 Pathfinder Fusion Series: 21, 19, 17 Maverick 17 Micro New cushions Custom options: powder coating, deck colors
  9. 9. Keys to Success
  10. 10. Keys to Success Focus on inshore fishing boat business
  11. 11. Keys to Success Focus on inshore fishing boat business Passion and interest in product lines
  12. 12. Keys to Success Focus on inshore fishing boat business Passion and interest in product lines Local guides
  13. 13. Keys to Success Focus on inshore fishing boat business Passion and interest in product lines Local guides How-to expertise sharing
  14. 14. Keys to Success Focus on inshore fishing boat business Passion and interest in product lines Local guides How-to expertise sharing Stocking product mix
  15. 15. Keys to Success Focus on inshore fishing boat business Passion and interest in product lines Local guides How-to expertise sharing Stocking product mix Going after the business
  16. 16. Keys to Success Focus on inshore fishing boat business Passion and interest in product lines Local guides How-to expertise sharing Stocking product mix Going after the business
  17. 17. Your Success Profit Sustained growth Push out competitors
  18. 18. Leadership Design Performance Construction Manical pursuit of excellence Built by serious anglers for serious anglers
  19. 19. Lines of Business Technical Flats Bay
  20. 20. Maverick Technical poling skiffs
  21. 21. Hewes Light tackle skiffs
  22. 22. Pathfinder Bay and Fusion
  23. 23. NE W! Fusion Flats skiff fishability, bay boat practicality
  24. 24. Who is a Maverick customer? Hardcore fisherman Emphasis on technical features draft at rest, no hull slap, pole-ability, shallow water running performance Focused on getting to the fish
  25. 25. Technical Flyfishing Ultra-shallow Precision
  26. 26. Who is a Hewes customer? Looking for a legacy fishing brand Like to shallow water fish Wants comfort, stability and security Values taking family along but doesn’t want to give up flats fishing with a bay boat
  27. 27. Merchandise it Great displays key to inspiring and motivating buyers
  28. 28. “ I have never seen a product whose sales can’t be enhanced by merchandising designed to get and hold a prospective customer’s attention.” G. Worthington Hipple, author of Sell Yourself Rich
  29. 29. Unusual action creates unusual results.
  30. 30. Forum 3rd party endorsements Technical information Passionate enthusiasts Heart and soul of brands
  31. 31. Live Online Chat Advice, how-to, answers to questions a click away Brand builder Feel-good element Competitive advantage
  32. 32. Great experiences Long-term relationships

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