2. Who we are
Chelsea Spraetz John Bricker
0 Senior class of 2012 0 Senior Class of 2012
0 Graphic Design 0 Graphic Design
Associate Associate

3. Agenda
0 The Kansas Small Business Development Center needs their
business classes/Program rebranded and advertised.
0 Objective: To create a new logo, name, website, and print add
for the KSBDC classes
0 Target audience: Low-income adults living in Johnson,
Wyandotte, or Miami Counties.
0 By rebranding the series of business classes offered by KSBDC
and building them a website, we will increase awareness of
the program and what it is about to a much larger audience.

4. Timeline
0 October 7th: Complete Competitor Research
0 October12: Logo Mock-ups to be presented to client
0 October 11th: Final Logo to be chosen
0 October 17th: Begin developing visuals for website and print
advertisement
0 October 29: Begin developing website in Wordpress
0 Dec. 1: Final website due in Wordpress

5. Client
0 Objectives: KSBDC is interested in rebranding and expanding their
program so that they are more successful at drawing in their target
audience and have a better sense of company identity.
0 Message: KSBDC is an accessible and reasonable consulting service
whose primary concern is helping lower income individuals achieve
their full business potential.
0 Target Audience: Low income adults who reside in
Johnson, Wyandotte, and Miami counties.
0 Rationale : A new company look will indicate to clients that KSBDC is a
solid and fresh company that offers credible and friendly services.

6. Client’s Requirements
0 Name for classes/Program
0 Logo
0 Print adds
0 Website
0 Facebook/ Possible Twitter

8. Possible Program Names
Bounce Back Business Accelerated Steps
Classes Dream Big Business
Get Up and Go Classes
Step into Your Career Operation Achievement
Personal Business Forge Ahead
Advancement Classes Forge Your Future
Swift Steps Step Into Your Element
Bounce Ahead Business