World Vision<br />Case Study<br />A ‘Marshall Plan’ for Haiti? To succeed, it must deliver for children<br />
Who is World Vision?<br />World Vision is a Christian humanitarian charity organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.<br />A demonstration of God’s unconditional love for all people.<br />
Reaching around the globe<br />World Vision is a global organization with offices in approximately 100 countries..<br />
Reason for Campaign<br />Urge the government to create a ‘Marshall Plan’that prioritizes the children’s best interests as a central focus in rebuilding the country of Haiti after the devastation of the earthquake on Jan. 12, 2010.<br />
Target Audience<br />American citizens looking to be informed on what they can do to help Haiti recover.<br />The millions of Haitian survivors involved in the earthquake.<br />
Campaign Objective<br />World Vision urges the Government of Haiti and its partners to address the basic needs of children in the following key areas, for a healthier and more prosperous future for Port-au-Prince and the country as a whole.<br />
Campaign Strategy and Tactics<br />Education<br />STATUS:<br />Only about two-thirds of Haitian children attend primary school. Fewer than 30 percent reach the 6th grade. Only half of Haitians over the age of 15 can read.ACTION:<br />Prioritize reform of the country’s failing educational system, far beyond repairing and reopening schools damaged by the earthquake.<br />
Child HealthSTATUS:<br />Haiti has the Western Hemisphere’s highest death rates among infants, children under five, and new mothers. Malaria, diarrhea, respiratory infections and HIV – all preventable and treatable – are the leading causes of these deaths.ACTION:<br /> · Act on research that shows the impact of malnutrition on infants and children under 2 years old and ensure that pregnant mothers and children have complete and full nutrition.· Provide maternal health services and pre-natal care to lay the foundation for healthier communities.<br />
Protection from abuse and exploitation<br />STATUS:<br /> Even before January 2010, more than half a million Haitian children were either orphaned, living on the streets or institutions, or working as domestic servants Many received no education and some faced abuse. After the quake, more children were separated from their families and many still don’t know if their parents survived. <br />ACTION:<br /> · Address long-term issues of child exploitation to ensure that recovery upholds children’s best interests and rights. Provide protection training and mechanisms to prevent, report and respond to abuse and exploitation.<br />
Campaign’s Success<br />This ‘Marshall Plan’ is designed to be focused on the children of Haiti and is still a newly developed concept that World Vision is promoting<br />The results look promising<br />Depends on the Haiti Government’s Response <br />
Conflict with a Christian Worldview<br />World Vision upheld legal, ethical, and Christian standards through their through their public relations tactics.<br />
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