BeCommerce launch
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BeCommerce launch

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BeCommerce is the belgian e-commerce association. In this presentation you will find a state of the art, the mission & strategy as presented on 28.01.08 at the launch evening in presence of......

BeCommerce is the belgian e-commerce association. In this presentation you will find a state of the art, the mission & strategy as presented on 28.01.08 at the launch evening in presence of Minister Patricia Ceysens.

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  • 1.
    • Launch of BeCommerce vzw-asbl
    • Carine Moitier CEO & Co-founder Bivolino.com
    • www.cmoitier.com
            • Board Member BeCommerce
            • 28.01.08
  • 2.
    • Agenda
    • State of the art before BeCommerce kickoff on 06.09.08
    • BeCommerce mission statement
    • BeCommerce strategy
  • 3.
    • Belgian eCommerce state of the art before
    • BeCommerce kick-off on 09-06-05
    • Still negative press articles
    • Poor figures versus other european countries
    • No Trust Label for the consumer
  • 4. ‘ Al vijf jaar dachten wij- ten onrechte – dat de verschillende spelers binnen de e-commerce zich wel bewust waren van deze ongemakken? Bijkbaar niet. Dus afspraak dan maar over vijf jaar voor een volgende aankoop on line.
  • 5. TEST-AANKOOP RAADT AF OM ON LINE TE KOPEN
  • 6. Selon Test-Achats, les agences de voyages et tours opérateurs traditionnels subissent une concurrence déloyale venant des ‘vendeurs virtuels’.
  • 7. Belg niet echt een online shopper. Vorig jaar gaven de Belgen 118 mijoen euro uit via het internet…. In vergelijking met de omliggende landen doet ons land eerder povertjes.
  • 8. BeCommerce mission statement The mission of BeCommerce is to increase consumer confidence in buying at distance (internet, catalogue, post, telephone, television …) for the mutual benefit of both consumers and distance sellers. BeCommerce will enhance consumer trust to buy at distance.
  • 9. It is all about ‘TRUST me’ BeCommerce is: easy - pretty fast – cheaper – reliable – safe unlimited selection – no queuing – no geographic barriers - faster service – easy return – catch 24/7 15% to 20% of consumers say they prefer to shop online than in real world stores.
  • 10.
    • BeCommerce strategy
    • Reinstore TRUST
    • ⇒ Becommerce trust PR campaign (political lobby & consumer PR campaign)
    • Reinforcement of the quality & frequency of the communication to the press.
    • A new BeCommerce chairman will become our ‘voice & face’
  • 11. ⇒ BeCommerce Trust Label In June 05 BeCommerce Trust Label started with Ten principles confidence contract for BeCommerce Members Belgian ecommerce sites officially participating in BeCommerce committed to endorse and provide:
  • 12.
    • A consumer friendly site.
    • Accurate contact details of the company available on the site.
    • 3. Clear, unambiguous description of offered products
    • and/or services.
    • 4. A responsive & professional customer support service.
    • 5. A trustworthy, consumer friendly shopping or trading
    • environment.
    • 6. Clear and consumer friendly user terms and conditions.
    • 7. Protection of the privacy of sites users.
    • 8. Safe and secure payment methods.
    • 9. Investments in online consumer education
    • to help building trust.
    • 10. Endorsement of the BeCommerce label when ready for launch.
  • 13. In December 06 BeCommerce Trust Label launch after deep talks with Test-Aankoop / Test-Achats A BeCommerce Trust Label giving all trust needed to the final consumer It costs 450€ for BeCommerce members and takes 2 months in average to get it. The independant company Veritas is reponsible for the audit procedure.
  • 14. Today, 27 belgian e-shops have been certified, 5 e-shops have introduced their demand, 3 e-shops did not suceed their audit. Next step is to maintain a high qualification level of BeCommerce Trust Label by intensifying communication around it.
  • 15.
    • BeCommerce strategy
    • Belgian ecommerce figures monitor
    • eMarket figures coherence & monitoring (ISPA & Ogone).
    • ‘ BeCom’ index via InSites:
    • reflecting e-commerce turnover.
    • ‘ BeComTrust’ index via InSites:
    • reflecting consumer trust in e-commerce.
    • The BeCom index will be optimised & simplified
    • in order to get better figures
  • 16.
    • BeCommerce strategy
    • 3. Advertising & Network
    • Short Term
    • BeCommerce Awards 19.03.08 3rd edition
    • Belgium eBusiness Expo 19-20.03.08 first edition
    • Website BeCommerce.be & newsletters
    • Task groups: BeCommerce label - Online payment – PR -
    • Market figures - …
    • Networking events
    • Long Term
    • eBelgium Congress
    • National BeCommerce campaign
  • 17.  
  • 18.
    • Th The first BeCommerce ‘Founding members’ are:
    • Azur.be – Bivolino.com – Ebay.be
    • Dvdpost.be – Dvdzone2.be – FlySN.com –
    • Freerecordshop - Gift.be - Proxis.be –
    • Neckermann.be – 3Suisses.be – Redoute.be –
    • SonyEricsson.be …
    • Today BeCommerce counts for 67 members
    • Membership fee very affordable for starters
  • 19.
    • Th The first BeCommerce ‘Founding members’ are:
    • Azur.be – Bivolino.com – Ebay.be
    • Dvdpost.be – Dvdzone2.be – FlySN.com –
    • Freerecordshop - Gift.be - Proxis.be –
    • Neckermann.be – 3Suisses.be – Redoute.be –
    • SonyEricsson.be …
    • Today BeCommerce counts for 67 members
    • Membership fee very affordable
  • 20. The board thanks you ! Frank Duriez 3Suisses President Catherine Doucet La Redoute Treasurer Peter van Laere Neckermann.com Carine Moitier Bivolino.com Baudoin Boone 3Suisses Secretary Alex Joost BDMV
  • 21. Catherine Doucet La Redoute Franck Duriez 3Suisses Carine Moitier Bivolino.com Erik Duysters BeCommerce Coordinator Baudoin Boone 3Suisses Peter van Laere Neckermann.com