Channel Smart Overview 6172009
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Channel Smart Overview 6172009

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Cross Channel Campaign Management Solution

Cross Channel Campaign Management Solution

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Transcript

  • 1. ChannelSMART Introduction
    Tuesday, March 17, 2009
  • 2. What is the benefit…
    2
    Business Impact
    Marketing Evolution
    Cross Media Marketing
    Right person, right offer, right time
    across multiple channels &
    coordinated across the buyer life-cycle
    LOYAL
    3 -10X
    at half the cost
    SATISFIED
    NEW
    Multi-Channel Marketing
    Right person, right offer, right time
    across multiple channels
    3 - 5X
    Database Marketing
    Right person, right offer, right time
    1 -2X
    Target Marketing
    Right person
    + 50%
    Mass-Marketing
    Same message to all
  • 3. The Challenge Needs a New Approach
    3
    Customer
    Customer
    Communications
    Communications
    call center
    email
    RSS
    WEB
    store
    SMS
    print
    email
    print
    store
    call center
    SMS
    RSS
    WEB
    Channel SMART
    Fulfillment House
    TM Firms
    Print
    Vendor
    Email
    Service
    Provider
    Creative
    Agency
    Website
    Team
    Mobile
    Delivery
    Company
    Company
    One Process – One System
    Hundreds of Net New Processes
  • 4. What Is the Output from ChannelSMART…
    Print, Call Center, Fulfillment
    A row on a delimited text output file that provides the data and instructions required to construct a printed piece of material, drive a VoiceXML process, or populate a fulfillment order.
     
    Email
    The fully-formed and valid SMTP message that is transmitted server-to-server for delivery to a recipient’s inbox
     
    RSS
    The content item published as XML to an individually unique RSS feed hosted by the Channel*SMART platform
     
    Web (PURL)
    The submission via HTTP POST of data to the Channel*SMART platform for the purposes of updating a unique record in the database
     
    Mobile (SMS)
    The 160-character max mobile message delivered to a mobile gateway which delivers the message to a mobile phone
     
  • 5. What are the benefits…
    Establishes an integrated platform that can effectively and efficiently drive marketing campaigns
    Data
    Content
    Creative
    Channel
    Business Rules
    Ability to continue dialogue with customers or prospects based upon their behavior and responses
    Tool treats each channel as an independent citizen
    Depth of channel coverage (print, email, SMS, RSS, PURLs, web forms all from one platform)
    SaaS model which keeps both infrastructure and ongoing costs under control
    Quality and thoroughness of the platform with respect to both upstream and downstream processes like data integration and reporting. 
    Manages creative assets and controls branding across channels, allows for reuse to extend impact of creative
    5
  • 6. Campaign Management
    6
    Client
    INPUTS
    Communications
    SIGMA Marketing
    email
    print
    store
    call center
    SMS
    RSS
    WEB
    Channel SMART
    Prospect Lead Nurturing — segment-specific content
    DM
    E-mail blast
    E-mail blast
    EM
    Response to survey/site
    Direct Mail
    Call
    TXT
  • 7. Extensive Reporting
    High-Level Summaries & Deep Data All In One Report
    One-Click access to all
    Reporting Metrics
    and data
  • 8. Thank You
    For more information an any of our services
    Please contact
    Cindy Modzel
    Business Development Manager
    585-242-7138
    cmodze@sigmamarketing.com
    8