Team Dynamic - Sprinkles

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Team Dynamic - Sprinkles

  1. 1. MS&E 277: Creativity Project April 23, 2009 Team Dynamix: Raymond Braun Latisha Crockett James Locus Claire Roscow Yesul Myung
  2. 2. YOU HAVE BEEN CRAVING SPRINKLES CUPCAKES FOR THE PAST MONTH
  3. 3. DECIDE TO GO TO THE STANFORD SHOPPING MALL TO BUY CUPCAKES
  4. 4. YOU ARRIVE AND SEE THIS Not very happy customers “I been waiting for a long time to try sprinkles. I just recently visit Cali and my last day on my trip I went to sprinkles waited 1:30hrs.” Everybody is cramped up against each other trying to fit inside because Sprinkles likes their door to remain closed quot;to keep in the freshnessquot;.
  5. 5. PROBLEMS IDENTIFIED WITH SHOPPING EXPERIENCE AT SPRINKLES Confusing Long Wait Line ordering process Ordering online Door is heavy unpleasant
  6. 6. SPRINKLES NEEDS TO IMPROVE CUSTOMER EXPERIENCE Make waiting as enjoyable a possible Happy customer Inform on Utilize space product better to information improve beforehand experience
  7. 7. HAVE EMPLOYEES MANNING THE LINES 2 Employees make people feel comfortable while waiting
  8. 8. PROVIDE VIDEO MONITORS TO KEEP CUSTOMERS ENTERTAINED Customers can watch custom videos while waiting
  9. 9. ENCOURAGE ONLINE ORDERING FOR EXPERIENCED CUSTOMERS Reduce the minimum online order to 6 cupcakes
  10. 10. INSTALL AUTOMATIC DOORS Automatic Doors keep cupcakes fresh and look more elite
  11. 11. PROVIDE DINING AREAS ONLY INSIDE Make it more high end experience, rem ove the bench
  12. 12. PROVIDE MORE DIRECTION TO CUSTOMERS Velvet ropes and arrows on floor assist with line organization
  13. 13. Current Floor Plan of Sprinkles (Palo Alto, CA) Outside Bench Enter/Exit Door Inside Counter Gifts/Flare Beverage Display Cupcake Register/Counter Display
  14. 14. Revised Floor Plan of Sprinkles Outside Projections on Glass Sliding Door Inside Counter Gifts/Flare T.V. Pamphlet Display Traffic Lines T.V. Beverage Display Cupcake Register/Counter Display
  15. 15. Enjoy!
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