Art Of Hip Hop

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Marketing and sponsorship campaign used for the Art of Hip-Hop annual event.

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Art Of Hip Hop

  1. 1. DTR45 proudly presents ART educating the future and celebrating a culture August 27 to August 30 Buffalo, New York
  2. 2. ART DTR45 ● 604 Hertel Avenue ● Buffalo, NY 14207 716-873-2151 (p) ● 716-844-3322 (f) www.dtr45.com Educating the Future and Celebrating a Culture Company X Dear ( ), DTR45 is an independent hip-hop record label based in Bu alo, NY www.dtr45.com . Over the years DTR45 has dedicated itself to expressive artistic revolution, classic wordplay, skillful and innovative music, community development, and spiritual awareness. We strive to be the vanguard hip hop label, and have been fortunate enough to stay ahead of the curve for over 10 years now. I am pleased to present you with the fourth annual “Art of Hip Hop” at the Albright Knox Art Gallery on August 28, 2009 and the second annual “Art of Hip Hop Festival” August 27-30th. This event is intended to celebrate history, create a sense of pride in the community and promote the in uence and growth of hip hop. The Art of Hip Hop began in 2004 as part of an initiative to increase membership to the Albright Knox. Unfortunately, after three years of it being the most highly attended event at the Albright Knox Art Gallery, the budget for events like these has been completely depleted. We are now calling on the community for cooperative marketing partnerships in order to put on this vital public event. Billy Drease Williams, the headliner for the event, one of the event planners, and a former employee of the Albright Knox just wrapped up an exciting performance at Toronto’s premier music and lm festival North by Northeast. Williams has also been a featured performer on the 2008 Van’s Warped Tour, was a praised artist on the 2008 URB Magazine Next 1000, Artvoice’s 2009 “Best in Bu alo” for Hip Hop, and Bu alo Spree Magazine’s 2009 “Best Solo Musician of Western New York.” Other performers during this exciting weekend will be DJ Cutler, DJ LoPro, Fresh Guac, Depree and the Verve Studio Breakdancers, plus much more talent from Bu alo as well as regionally and nationally known musicians and artists. A full schedule with venues is included in this packet of information. We are seeking sponsors who will bene t from the marketing and success of this event. We look forward to discussing the details and bene ts of the sponsorship with you. Sincerely, Claudia Neba Media Relations, DTR cmneba@dtr45.com art of hip-hop
  3. 3. ART DTR45 ● 604 Hertel Avenue ● Buffalo, NY 14207 716-873-2151 (p) ● 716-844-3322 (f) www.dtr45.com Educating the Future and Celebrating a Culture SPONSORSHIP: Platinum Level: $1000 (One opportunity o er at this level) • Naming rights to the entire weekend festival. • Name/link on all associated website and web promotion • Name/logo on event signage and/marketing/press releases • Table exhibition space • Product giveaways from stage • Company banner displayed at every venue Gold Level: $500 (Five opportunities o ered at this level) • Name/link on all associated website and web promotion • Name/logo on event signage and/marketing/press releases • Table exhibition space • Product giveaways from stage • Company banner displayed at every venue Silver Level: $250 (Ten opportunities o ered at this level) • Name/link on all associated website and web promotion • Name/logo on event signage and marketing/press releases • Table exhibition space • Product giveaways at venue in bags Bronze Level: $100 (Twenty- ve opportunities o ered at this level) • Name/link on all associated website and web promotion • Name/logo on event signage and marketing/press releases art of hip-hop
  4. 4. ART DTR45 ● 604 Hertel Avenue ● Buffalo, NY 14207 716-873-2151 (p) ● 716-844-3322 (f) www.dtr45.com Educating the Future and Celebrating a Culture MARKET DEMOGRAPHICS: Last year, The Art of Hip Hop Festival drew over 5,000 attendees over 3 days. Our fans and concert-goers are your potential customers. Through this festival, we o er direct, focused advertising and product placement to a fast paced demographic. The convergence of entertainment, art, trends and verge culture provides an ideal environment for developing a new brand or furthering a current one. AGE 14-21: 30% 21-34: 39% 35-55: 29% 56+: 2% GENDER Female: 53% Male: 47% INCOME $20,000 - $40,000: 19% $40,001 - $60,000: 35% $60,001 - $90,000: 28% $90,000 + : 18% TECHNOLOGICALLY INCLINED Embrace new technology before other people do. 72% utilize advance mobile technology. 81% are active on social networking sites. 58% are active in blogging communities HIGH DISPOSABLE INCOME: Have discretionary income to spend on both large and small ticket products 26% of disposable income spent on clothing/fashion. 47% of disposable income spent on entertainment. ENTERTAINMENT: Focused toward verge culture: “the next big thing”. 78% have attended a concerts/nightlife activity in the last month 59% have purchased a movie in the last month 48% have purchased music in the last month 31% have purchased a book or magazine in the last month art of hip-hop
  5. 5. ART DTR45 ● 604 Hertel Avenue ● Buffalo, NY 14207 716-873-2151 (p) ● 716-844-3322 (f) www.dtr45.com Educating the Future and Celebrating a Culture SCHEDULE OF FESTIVITIES: THURSDAY AUGUST 27 2009 KICK OFF SHOWCASE 10PM @ MERLIN’S 727 ELWMOOD AVENUE (21+) Hosted by ALMAX, Local and regional independent musicians showcase their talents and compete for a production and distribution deal. FRIDAY AUGUST 28 2009 THE ART OF HIP HOP 4 4PM - 9PM @ THE ALBRIGHT-KNOX ART GALLERY (ALL AGES) The highest drawing event as part of Albright Knox’s Free Fridays, the Art of Hip Hop features family oriented workshops on DJ’ing, Breakdancing, Gra tti Art, Fashion, Technology and more. Concludes with a concert event featuring Artvoice and Bu alo Spree award-winner BILLY DREASE WILLIAMS, classical musician RICHIE ENGLISH, hip hop fusion band FILTHY FUNK and more. THE ART OF HIP HOP OFFICIAL AFTERPARTY (21+) 10PM @ MODE DJ LOPRO presents the O cial Afterparty, spinning Hip Hop, R&B, Funk, Disco and Rock. SATURDAY AUGUST 29 2009 YOUTH RALLY 2PM-5PM @ PUSH BUFFALO 271 GRANT (ALL AGES) People United for Sustainable Housing hosts a talent show for Bu alo youth. Featuring singers, poets, rappers, dancers and more. BATTLE AT BUFFALO 7PM-10PM @ VERVE STUDIO (ALL AGES) All Ages breakdancing exhibition and competition hosted by DEPREE and the Verve Dance Company. HEADLINE JAM 10PM @ NIETZSCHE’S (21+) Internationationally acclaimed artist BUCKSHOT headlines a bill boasting a broad range of talent in one of the best venues in the city. SUNDAY AUGUST 30 2009 FAMILY COOKOUT 2PM-6PM @ ROCK HARBOR YARD (ALL AGES) All are invited to attend a refreshing afternoon barbecue along the Squajacuada Bike Path. Great food, open space, gra tti exhibits, games, and live music from FRESH GUAC, BLOOD THIRSTY VEGANS and more. CLOSEOUT CONCERT 7PM @ BROADWAY JOE’S (18+) Close the festival out with a concert spotlighting some of the most innovative hip hop in Bu alo. art of hip-hop

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