A company engaged in social media is a dime a dozen in 2010, but how many of those companies are in sync with the hearts and minds of their customers? Learn how to delve deeper into the opportunities of social media by understanding how to target users based on their attitude, goals, and behaviors. Capturing your audience's attention at an almost subconscious level to address their needs and interests will be a necessity to effectively and consistently engage with consumers through social media.
User personas are a proven tool in the user-centered design process and as social media moves from marketing-focused to value-driven, user personas become an essential way for your designers and strategists to understand the people using your offerings, and to communicate that understanding to your whole team. Join this session to understand the creation and implementation of user personas in the development of a social media strategy.