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  1. 1. Lolita Wong301164256
  2. 2. As time progresses, how people receive anddistribute information has changed drastically. Timesbefore the Digital age, media was generally organizedin a linear information format. For instance, readers ofa newspaper would start from the beginning of thearticle and continue to read till the end withoutinterruption of other sources media.
  3. 3. However, ever since the Digital age, people areshifting towards non-linear format known as newmedia, where people combine variouscomplementing sources of different media to providea better understand of the context.
  4. 4. We can see this transference occurring in our classesevery day. An increasing amount of lectures andpresentations are switching over from the traditionalchalk board and overheads to contemporaryPowerPoint presentations. This migration may resultin various beneficial results toward students’ overallperformance in class.
  5. 5. As a university student myself, how a professorpresents his or her lecture greatly affects myengagement as well as the knowledge that I am ableto absorb from the lecture. Some may think thatPowerPoint presentations are a distraction as morefocus and attention will be put towards the visualpresentation instead of listening to what the presenterhas to say. However, as a new media, presenters cancreate PowerPoint presentations with “media contentto fit their individual interests and needs” (Sterin 201).
  6. 6. The need for PowerPoint presentation isdefinitely evident as students change their studyhabits accordingly to the advancement oftechnology. PowerPoint presentations can beadjusted easily to what the audience demandunlike traditional media platforms.
  7. 7. The media content may include visual aid like photosand videos relevant to what is being taught. Thesevisual aids allow the audience to access media“content in a nonlinear manner” (Sterin 201). Therelevant pictures and videos can create a superiorimpression on what is being taught, especially tothose who are visual learners. Students may relatethe various media to the text of the PowerPoint whichrequires attention and engagement in the lecture toknow what to which piece of media matches whichpiece of text. It creates superior impression in thememory because the media may serve as a stimulusof remembering what was taught during that lecture.
  8. 8. They are able to benefit from these resources placedin the PowerPoint as they are able to explore furtherthrough hyperlinks since “linked knowledge growsexponentially” (Sterin 201). PowerPoint plays anincreasing large role for presentations and lecturesas they are often clearer, legible and outlined despiteit being non-linear.
  9. 9. It assimilates into our changing ways of socialcommunication by allowing the integration of variousdata sources resulting in a more transparent, coolmedia. Lectures are hot media because they oftenlack the involvement of students; utilizing thetraditional overheads which are also hot medium willonly encourage the lack of participation of the lecture.
  10. 10. It forces students to see the medium but it does notengage the students enough to voluntarily participateactively. By introducing a cooler medium with greaterstimulus, a PowerPoint presentation, students willoften be more inclined to listen and focus on thelecture itself as participation becomes necessary asnot all information are directly given though themedium. Therefore by using PowerPoint as themedium, students bring greater attention andparticipation thus impacting their overall experiencein a lecture or presentation.
  11. 11.  Works Cited Sterin, J. Charles. "Chapter 7/ The Dynamic NewMedia." Mass Media Revolution. Pearson Education, 2012.201. Print.