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  • 1. Lolita Wong301164256
  • 2. As time progresses, how people receive anddistribute information has changed drastically. Timesbefore the Digital age, media was generally organized in alinear information format. For instance, readers of anewspaper would start from the beginning of the articleand continue to read till the end without interruption ofother sources media.
  • 3. However, ever since the Digital age, people are shiftingtowards non-linear format known as new media, wherepeople combine various complementing sources ofdifferent media to provide a better understand of thecontext.
  • 4. We can see this transference occurring in our classesevery day. An increasing amount of lectures andpresentations are switching over from the traditionalchalk board and overheads to contemporaryPowerPoint presentations. This migration may result invarious beneficial results toward students’ overallperformance in class.
  • 5. As a university student myself, how a professor presentshis or her lecture greatly affects my engagement as wellas the knowledge that I am able to absorb from thelecture. Some may think that PowerPoint presentationsare a distraction as more focus and attention will be puttowards the visual presentation instead of listening towhat the presenter has to say. However, as a newmedia, presenters can create PowerPoint presentationswith “media content to fit their individual interests andneeds” (Sterin 201).
  • 6. The need for PowerPoint presentation is definitelyevident as students change their study habitsaccordingly to the advancement of technology.PowerPoint presentations can be adjusted easily towhat the audience demand unlike traditional mediaplatforms.
  • 7. The media content may include visual aid like photosand videos relevant to what is being taught. These visualaids allow the audience to access media “content in anonlinear manner” (Sterin 201). The relevant picturesand videos can create a superior impression on what isbeing taught, especially to those who are visual learners.Students may relate the various media to the text of thePowerPoint which requires attention and engagementin the lecture to know what to which piece of mediamatches which piece of text. It creates superiorimpression in the memory because the media may serveas a stimulus of remembering what was taught duringthat lecture.
  • 8. They are able to benefit from these resources placed inthe PowerPoint as they are able to explore furtherthrough hyperlinks since “linked knowledge growsexponentially” (Sterin 201). PowerPoint plays anincreasing large role for presentations and lectures asthey are often clearer, legible and outlined despite itbeing non-linear.
  • 9. It assimilates into our changing ways of socialcommunication by allowing the integration of variousdata sources resulting in a more transparent, coolmedia. Lectures are hot media because they often lackthe involvement of students; utilizing the traditionaloverheads which are also hot medium will onlyencourage the lack of participation of the lecture.
  • 10. It forces students to see the medium but it does notengage the students enough to voluntarily participateactively. By introducing a cooler medium with greatstimulus, a PowerPoint presentation, students will oftenbe more inclined to listen and focus on the lecture itselfas participation becomes necessary as not allinformation are directly given though the medium.Therefore by using PowerPoint as the medium, studentsbring greater attention and participation thus impactingtheir overall experience in a lecture or presentation.
  • 11.  Works Cited Sterin, J. Charles. "Chapter 7/ The Dynamic New Media." Mass Media Revolution. Pearson Education, 2012. 201. Print.