Linkedin Helps You Get a the Job You Want


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How to get the most out of your social media job search

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  • When you go to the bar, conversations are short and forgettable. Living room discussions may last longer but are still with friends. At the local chamber of commerce, you are surrounded by business professionals.
  • Over 100M users. If you aim to work in a specific professional industry, then you should DEFINITELY be on LinkedIn.
  • Don’t bring Facebook and Twitter behavior to LinkedIn.
  • Almost everyone you meet at conferences or networking events are on LI, why aren’t you?
  • What grabs your attention first?
  • Protect your image by showing a professional
  • Allow your headline to speak for you.
  • Not just a business card, but having a complete profile can make creating resumes easier.
  • But less than 11% of job seekers include a social media link on their resumesThis means that you have the opportunity to get a head start on 89% of the competition just by creating a LinkedIn account and getting it to 100% completion.
  • I’m sure you’ve all heard, “It’s not what you know, but who you know.” And sometimes, that’s true.
  • I’m sure you’ve all heard, “It’s not what you know, but who you know.” And sometimes, that’s true.
  • Don’t ask EVERYONE for a recommendation.
  • Did you know?
  • Neal Schaffer is a social media strategist and the author of Maximizing LinkedIn for Sales and Social Media Marketing and is one of Forbes Magazine’s Top 30 Social Media Power Influencers.
  • Linkedin Helps You Get a the Job You Want

    1. 1. How to get the most out ofyour social media job search
    2. 2. 1.The What2.The Who3.The Why
    3. 3. “I like to say that Twitter is like a bar, Facebook is your living room, and LinkedIn is the local chamber of commerce.”- BSStoltz
    4. 4. LinkedIn is the fastest growingsocial network for professionally- minded individuals
    5. 5. LinkedIn is NOT…• Your Facebook “Living Room” – 500 pictures of your girls getting ready for the club – Aliases and • The Twitter “Bar” Nicknames – Tweet your every thought
    6. 6. LinkedIn can be one of the mostvaluable weaponsin your job-search or networking arsenal
    7. 7. A First Impression in 3 Points
    8. 8. Get Over that Hurdle• Professional Representation –Profile photo should be an official headshot or a “good” photo of you in business casual attire • Leave the sunglasses, red cups, and cute poses in the “living room” i.e. Facebook
    9. 9. Get Over That Hurdle• No Aliases – QueenBee OhSoBeautiful is not your name. Use your First Last names only.• Customize your headline to grab attention – Try using “Student” or “Associates of Arts Candidate” at St. Lawrence College
    10. 10. A digital business card orresume that can help getyour foot inthe door toany Fortune500 company
    11. 11. Why Do You Need It?• Executives from every 2011 Fortune 500 company are members of LinkedIn• LinkedIn’s corporate hiring solutions are used by 82 of the Fortune 100 companies
    12. 12. What You Need to Know 41 % of theclass of 2011 41% used social 59%media in their job search Social Media Traditional
    13. 13. 1:5 Employers Use Social 1 in every 5 companies that use social media for recruitment purposes say they use LinkedIn - Job Searching with Social Media for Dummies
    14. 14. Get Ahead• Accounts that are 100% complete are 40 times more likely to get found in a LinkedIn recruiter search• Finishing your profile takes some time, but it is mandatory for success
    15. 15. LinkedIn Checklist 1. A Profile Photo 2. A Current Position 3. 2-3 Past Positions 4. Profile Summary 5. Education 6. Special Skills 7. A Professional Reference
    16. 16. “Focus on developing aquality network that canactually help you achieve your goals.” - Patrice-Anne Rutledge, author of Using LinkedIn
    17. 17. Carefully Build Your Network• What’s your purpose? –Swiftly grow your network size –Build a strong referral network –Develop a BIG network, but sacrifice relationships
    18. 18. Grow Your Network• Use your connections to get introduced to hiring managers and employees at your target company• Engage with other LinkedIn users with similar interests in Group discussions• Job Search shows any connections you have working at the company that posted the job
    19. 19. Step Your Game Up• 95% of Human Resource Managers use LinkedIn during their recruitment process - Society for Human Resource Management• People with more than 20 connections are 34 times more likely to be approached with a job opportunity than users with less than five connections
    20. 20. Link Your Profile to Build a Network• Include your LinkedIn URL on your … – Blog – Website – Industry Resume – Email Signature – Business Cards – Social Networks
    21. 21. Skill Endorsements• Do you have any areas of expertise?• Add up to 50 skills to your profile• Users can now endorse your skills by giving you a +1
    22. 22. LinkedIn Recommendations • Who should you ask? – Former managers, intern supervisors – Colleagues and professors – Co-workers and fellow members of student organizations / fraternity / sorority
    23. 23. Did You Know?• LinkedIn App for • You can join up to Smartphones 50 Groups• Custom Profile • University Link Alumni – Only 11% of job • Professional seekers include a Organizations social media link • Industry on their resume • Interest
    24. 24. LinkedIn Freebies• LinkedIn Resume • FREE ebook via Converter WindMill Networking – Easily turn your – 30 Minutes to LinkedIn profile Maximizing into a paper LinkedIn by Neal resume Schaffer
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