Applying for a Google Ad Grant
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Applying for a Google Ad Grant

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Step by step instructions for signing up for a Google Ad Grant.

Step by step instructions for signing up for a Google Ad Grant.

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Applying for a Google Ad Grant Applying for a Google Ad Grant Presentation Transcript

  • Chris MiddingsFounder & President, NPG@NPGVT@cmiddings1Applying for
  • About NPG NPG specializes in creating andadministering Google Grants accountsfor nonprofits NPG creates customized search engineand social media marketing solutions toamplify nonprofits missions, visions,and goals2
  • What is Google Grants? The nonprofit edition of AdWords,Googles online advertising tool Empowers nonprofit organizations,through $10,000 per month of in-kindAdWords™ advertising Allows nonprofits to promote theirmissions and initiatives on Google.com3
  • Why Google Grants? Reach and engage your supporters throughonline advertising with AdWords With Google Grants, you can:− Reach donors, volunteers, and constituents− Raise awareness− Track online donations, newsletter sign-ups, andvolunteer registrations− Promote your organizations website4
  • Applying for a Google GrantStep 1Getting a Google Grant is a 4 Step Process:1) Join Google for Nonprofits Program2) Enroll in Google Grants3) Create an Adwords Account4) Apply your Adwords Account number to yourGoogle Grant5
  • Applying for a Google GrantStep 1 Join Google for Nonprofits Program− http://www.google.com/nonprofits/ Once approved, click on Product enrollments:6
  • Applying for a Google GrantStep 2Getting a Google Grant is a 4 Step Process:1) Join Google for Nonprofits Program2) Enroll in Google Grants3) Create an Adwords Account4) Apply your Adwords Account number to yourGoogle Grant7
  • Applying for a Google GrantStep 2 Click on Google Grants:8
  • Applying for a Google GrantStep 2 This part is very confusing – it does not take 2-4 hours to createyour Google Grants account− The 2-4 hours Google is referring to comes later, when youbuild your Adwords account (NPG can help!)− The step you are taking right now only takes a few minutes9
  • Applying for a Google GrantStep 3Getting a Google Grant is a 4 Step Process:1) Join Google for Nonprofits Program2) Enroll in Google Grants3) Create an Adwords Account4) Apply your Adwords Account number to yourGoogle Grant10
  • Applying for a Google GrantStep 3 Open a new browser window− http://adwords.google.com/um/Signup/Home− Choose Country, Time Zone, and Currency (USD only)11
  • Applying for a Google GrantStep 3 Now your Adwords account has been created− Sign in to your Adwords account:12
  • Applying for a Google GrantStep 3 Once you sign in, copy your account number:13
  • Applying for a Google GrantStep 4Getting a Google Grant is a 4 Step Process:1) Join Google for Nonprofits Program2) Enroll in Google Grants3) Create an Adwords Account4) Apply your Adwords Account number to yourGoogle Grant14
  • Applying for a Google GrantStep 4 Go back to your Google Grant application andpaste in your Adwords account number− Fill in your email contact address− Click Enroll:15
  • Applying for a Google GrantStep 4 Your Status will now be “Received”16
  • Applying for a Google Grant It takes Google up to 30 days to approve− NPG clients have reported back approval in as little as 2days− Once Approved, youll receive an email, and your status willchange to Approved:17
  • Applying for a Google Grant Once approved, please contact NPG− Well help you set up your Adwords account and startdriving paid (but free!) traffic to your websiteMost nonprofits see paid traffic become the #1 sourceof traffic to their websiteUnlike organic search, you pick which keywords lead towhich landing pages− Donations− Volunteers− Education− Newsletter Sign-ups− Any other goal! 18
  • Applying for a Google Grant A Warning− If you decide to set up your Adwords account yourself, dontever put in your credit card informationYoull be prompted to do this every time you create acampaignIf you make this mistake, your account will switch to paid andcant go back to being freeIf you find yourself in this situation, please contact us− While we cant change your account back, we can export youraccount and import it into a new, free account so you can getrestarted19
  • Are You Eligible? To be eligible for the Google for Nonprofits program,organizations must− Hold current 501(c)(3) status, as determined by the U.S.Internal Revenue Service; and− Acknowledge and agree to the applications requiredcertifications regarding nondiscrimination and donationreceipt and use20
  • Eligibility Restrictions The following organizations are not eligible forGoogle for Nonprofits:− Governmental entities and organizations− Hospitals and health care organizations− Schools, childcare centers, academic institutions, anduniversities (philanthropic arms of educationalorganizations are eligible)To learn more about Googles programs for educational institutions,visit Google in Education21
  • Chris MiddingsFounder & President, NPG@NPGVT@cmiddings22Applying for