Your SlideShare is downloading. ×
0
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Applying for a Google Ad Grant
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Applying for a Google Ad Grant

646

Published on

Step by step instructions for signing up for a Google Ad Grant.

Step by step instructions for signing up for a Google Ad Grant.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
646
On Slideshare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Chris MiddingsFounder & President, NPG@NPGVT@cmiddings1Applying for
  • 2. About NPG NPG specializes in creating andadministering Google Grants accountsfor nonprofits NPG creates customized search engineand social media marketing solutions toamplify nonprofits missions, visions,and goals2
  • 3. What is Google Grants? The nonprofit edition of AdWords,Googles online advertising tool Empowers nonprofit organizations,through $10,000 per month of in-kindAdWords™ advertising Allows nonprofits to promote theirmissions and initiatives on Google.com3
  • 4. Why Google Grants? Reach and engage your supporters throughonline advertising with AdWords With Google Grants, you can:− Reach donors, volunteers, and constituents− Raise awareness− Track online donations, newsletter sign-ups, andvolunteer registrations− Promote your organizations website4
  • 5. Applying for a Google GrantStep 1Getting a Google Grant is a 4 Step Process:1) Join Google for Nonprofits Program2) Enroll in Google Grants3) Create an Adwords Account4) Apply your Adwords Account number to yourGoogle Grant5
  • 6. Applying for a Google GrantStep 1 Join Google for Nonprofits Program− http://www.google.com/nonprofits/ Once approved, click on Product enrollments:6
  • 7. Applying for a Google GrantStep 2Getting a Google Grant is a 4 Step Process:1) Join Google for Nonprofits Program2) Enroll in Google Grants3) Create an Adwords Account4) Apply your Adwords Account number to yourGoogle Grant7
  • 8. Applying for a Google GrantStep 2 Click on Google Grants:8
  • 9. Applying for a Google GrantStep 2 This part is very confusing – it does not take 2-4 hours to createyour Google Grants account− The 2-4 hours Google is referring to comes later, when youbuild your Adwords account (NPG can help!)− The step you are taking right now only takes a few minutes9
  • 10. Applying for a Google GrantStep 3Getting a Google Grant is a 4 Step Process:1) Join Google for Nonprofits Program2) Enroll in Google Grants3) Create an Adwords Account4) Apply your Adwords Account number to yourGoogle Grant10
  • 11. Applying for a Google GrantStep 3 Open a new browser window− http://adwords.google.com/um/Signup/Home− Choose Country, Time Zone, and Currency (USD only)11
  • 12. Applying for a Google GrantStep 3 Now your Adwords account has been created− Sign in to your Adwords account:12
  • 13. Applying for a Google GrantStep 3 Once you sign in, copy your account number:13
  • 14. Applying for a Google GrantStep 4Getting a Google Grant is a 4 Step Process:1) Join Google for Nonprofits Program2) Enroll in Google Grants3) Create an Adwords Account4) Apply your Adwords Account number to yourGoogle Grant14
  • 15. Applying for a Google GrantStep 4 Go back to your Google Grant application andpaste in your Adwords account number− Fill in your email contact address− Click Enroll:15
  • 16. Applying for a Google GrantStep 4 Your Status will now be “Received”16
  • 17. Applying for a Google Grant It takes Google up to 30 days to approve− NPG clients have reported back approval in as little as 2days− Once Approved, youll receive an email, and your status willchange to Approved:17
  • 18. Applying for a Google Grant Once approved, please contact NPG− Well help you set up your Adwords account and startdriving paid (but free!) traffic to your websiteMost nonprofits see paid traffic become the #1 sourceof traffic to their websiteUnlike organic search, you pick which keywords lead towhich landing pages− Donations− Volunteers− Education− Newsletter Sign-ups− Any other goal! 18
  • 19. Applying for a Google Grant A Warning− If you decide to set up your Adwords account yourself, dontever put in your credit card informationYoull be prompted to do this every time you create acampaignIf you make this mistake, your account will switch to paid andcant go back to being freeIf you find yourself in this situation, please contact us− While we cant change your account back, we can export youraccount and import it into a new, free account so you can getrestarted19
  • 20. Are You Eligible? To be eligible for the Google for Nonprofits program,organizations must− Hold current 501(c)(3) status, as determined by the U.S.Internal Revenue Service; and− Acknowledge and agree to the applications requiredcertifications regarding nondiscrimination and donationreceipt and use20
  • 21. Eligibility Restrictions The following organizations are not eligible forGoogle for Nonprofits:− Governmental entities and organizations− Hospitals and health care organizations− Schools, childcare centers, academic institutions, anduniversities (philanthropic arms of educationalorganizations are eligible)To learn more about Googles programs for educational institutions,visit Google in Education21
  • 22. Chris MiddingsFounder & President, NPG@NPGVT@cmiddings22Applying for

×