ID3010 Cross Media Interaction Design Briefing Presentation Marc Boer Arne Kranenburg Nonda Maroulis Tim Wu
Mission “ We want to encourage interaction between a number of media platforms through playful entertainment.”
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Introduction <ul><li>Theme </li></ul><ul><li>T...
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Theme ‘ Enjoy the chaos’ The Spoorzone constru...
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Target group <ul><li>New Student arrivals  </l...
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Moodboard
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Communication Goal “ We want to inspire new st...
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Media
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Proposition “ We want to leave a long lasting ...
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Scope <ul><li>One time event that can be repea...
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Summary <ul><li>New student arrivals </li></ul...
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TeamplAy Briefing Presentation

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TeamplAy Briefing Presentation

  1. 1. ID3010 Cross Media Interaction Design Briefing Presentation Marc Boer Arne Kranenburg Nonda Maroulis Tim Wu
  2. 2. Mission “ We want to encourage interaction between a number of media platforms through playful entertainment.”
  3. 3. Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Introduction <ul><li>Theme </li></ul><ul><li>Target group </li></ul><ul><li>Communication goal </li></ul><ul><li>Possible media </li></ul><ul><li>Proposition </li></ul><ul><li>Scope </li></ul>
  4. 4. Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Theme ‘ Enjoy the chaos’ The Spoorzone construction site is not annoying and frustrating. It is a once in a lifetime opportunity to have fun!
  5. 5. Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Target group <ul><li>New Student arrivals </li></ul><ul><li>Participating in the OWEE </li></ul><ul><li>Great interest in technology </li></ul><ul><li>Know how to use social services as Facebook </li></ul><ul><li>Have a fancy smartphone </li></ul><ul><li>Will not experience Delft without construction site during their study </li></ul><ul><li>Links </li></ul><ul><li>http://cmida1.wordpress.com/2009/11/21/deciding-on-target-groups/ </li></ul><ul><li>http://cmida1.wordpress.com/2009/11/21/identity-target-group/ </li></ul><ul><li>http://cmida1.wordpress.com/2009/11/20/four-personas/ </li></ul><ul><li>http://cmida1.wordpress.com/2009/11/20/moodboard-target-group/ </li></ul>
  6. 6. Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Moodboard
  7. 7. Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Communication Goal “ We want to inspire new students to become confident with their new environment.” 
  8. 8. Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Media
  9. 9. Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Proposition “ We want to leave a long lasting impression on the TU Delft students, emphasizing the beneficial nature of the construction project and the organizational forte of the Delft community “
  10. 10. Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Scope <ul><li>One time event that can be repeated every year </li></ul><ul><li>Run time: a week, during the OWEE and study introduction weekends. </li></ul>
  11. 11. Introduction Theme Target group Moodboard Com. goal Media Proposition Scope Summary <ul><li>New student arrivals </li></ul><ul><li>A construction site is not annoying, it is fun. So enjoy the chaos </li></ul><ul><li>Targetgroup has great interest in technology and know how to use social media </li></ul><ul><li>Cell phone, social media, free newspapers, popular weblogs </li></ul><ul><li>Show the positive side of the construction area </li></ul><ul><li>One time event that can be repeated every year during the OWEE week </li></ul>Links - http://cmida1.wordpress.com/2009/11/21/reflection-on-writing-our-briefing/

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