Using Social Media for Member Communications

1,024
-1

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,024
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Using Social Media for Member Communications

  1. 1. Only Connect: Using Social Media for Member Communications<br />Elizabeth Harrin<br />May 8, 2011<br />
  2. 2. Is it suitable for you?<br />Relevance<br />Using Social Media <br />for Member Communications<br />Examples<br />Getting started<br />Credibility<br />Only Connect: Using Social Media for Member Communications<br />
  3. 3. What is social media?<br />Only Connect: Using Social Media for Member Communications<br />
  4. 4. Why is social media relevant?<br />“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2010Permission is granted to PMI for PMI® Marketplace use only<br />
  5. 5. The way we communicate <br />has changed<br />
  6. 6. Some social media numbers<br />Over 75% of project professionals feel that social media tools provide the opportunity to improve the way they manage projects<br />Over 90% use social media to keep in touch with colleagues<br />Podcasts and video podcasts are among the least used tools - an opportunity for Chapters and CoP?<br />Source: Social Media in a Project Environment Survey 2011. Available at: http://www.pm4girls.elizabeth-harrin.com/social-media-in-a-project-environment-2011-survey-results/<br />Only Connect: Using Social Media for Member Communications<br />
  7. 7. Is it suitable for you? <br /><ul><li>Enthusiasm
  8. 8. Technical Literacy
  9. 9. Time
  10. 10. Chapter/CoP structure
  11. 11. Location of members
  12. 12. Ownership</li></ul>Only Connect: Using Social Media for Member Communications<br />
  13. 13. Some examples<br /><ul><li>Chartered Management Institute
  14. 14. Central
  15. 15. PMI Colombia</li></ul>Only Connect: Using Social Media for Member Communications<br />
  16. 16. Call to action: get your own blog here!<br />Social media links<br />Recent blog posts<br />Page is viewed 1000 times per day<br />
  17. 17. Link to CMI blog<br />Link to CMI forums<br />“Whilst Twitter offers good opportunities to promote various things, I think it’s main value comes in being able to react to issues members have and reach out to stakeholders of CMI.”<br />Adi Gaskell, Content & Communities Manager<br />Sharing new things<br />Link to CMI video on YouTube<br />Link to someone else’s blog<br />
  18. 18. Example #1: CMI<br /><ul><li>Facebook: “Our analytics show that membership of the group averages around 30 years of age, a significantly younger demographic than CMI as a whole.  With our desire to reach younger managers, I think this will be a key mechanism.”
  19. 19. LinkedIn: “The engagement in discussions is quite substantial.”
  20. 20. Slideshare: “Slideshare has delivered tremendous increases in reach for our reports and branch activity.  For instance research reports have gone from double figure readership to well in excess of 1,000 reads per report on average. ”
  21. 21. Blog: “The platform was only built 18 months ago and is now one of the leading management blogs in the UK.  There are still lots that can be done but so far it has been a big success, especially as delivered with £0 budget.”</li></ul>Only Connect: Using Social Media for Member Communications<br />
  22. 22. Tips from CMI<br /><ul><li>“Competition is just a click away, so the only way to attract, and keep, members is to provide engaging content.”
  23. 23. “My top tip for volunteer groups is to persevere.  Engaging with people (on whatever medium) is not going to be a quick win, so you’ll need perseverance to keep at it.”</li></ul>Only Connect: Using Social Media for Member Communications<br />
  24. 24. Response to someone else (part of a conversation)<br />And another response<br />News/Sharing information<br />And another response<br />
  25. 25. Blog displays recent tweets<br />Blog articles<br />Photos embedded from Flickr<br />
  26. 26. Tips from Central<br /><ul><li>Don’t be stuffy; be ‘mass-clusive’ not exclusive
  27. 27. Be human: share when things go wrong
  28. 28. Be humorous and self-critical
  29. 29. Ask questions
  30. 30. People quickly lose focus online: be short
  31. 31. Build the brand of others: tag/link to suppliers
  32. 32. “Interaction is the core of community.”</li></ul>Only Connect: Using Social Media for Member Communications<br />
  33. 33.
  34. 34. Use by PMI Colombia<br /><ul><li>“LinkedIn is an open group for recruiting purposes”
  35. 35. Chapter has seen membership growth of 21% in the last 12 months
  36. 36. Internal communications using Google Apps
  37. 37. Twitter is a communication tool: events publicised by the Chapter have been promoted by other Chapters, like Peru Chapter
  38. 38. The future: more discussions and participation on LinkedIn? </li></ul>Only Connect: Using Social Media for Member Communications<br />
  39. 39. Treat it like a project!<br /><ul><li>Plan
  40. 40. Communicate
  41. 41. Follow through</li></ul>Only Connect: Using Social Media for Member Communications<br />
  42. 42.
  43. 43.
  44. 44. In conclusion<br /><ul><li>Relevance to project management
  45. 45. Suitability of social media for Chapters and CoP
  46. 46. Examples and tips
  47. 47. It’s a project
  48. 48. Build your web presence slowly and credibly</li></ul>Only Connect: Using Social Media for Member Communications<br />
  49. 49. Questions?<br />
  50. 50. Contact Information<br />elizabeth@elizabeth-harrin.com<br />www.otobosgroup.com<br />Blog: www.GirlsGuideToPM.com<br />Twitter: @pm4girls<br />Only Connect: Using Social Media for Member Communications<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×