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Using Social Media for Member Communications

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  • 1. Only Connect: Using Social Media for Member Communications
    Elizabeth Harrin
    May 8, 2011
  • 2. Is it suitable for you?
    Relevance
    Using Social Media
    for Member Communications
    Examples
    Getting started
    Credibility
    Only Connect: Using Social Media for Member Communications
  • 3. What is social media?
    Only Connect: Using Social Media for Member Communications
  • 4. Why is social media relevant?
    “PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2010Permission is granted to PMI for PMI® Marketplace use only
  • 5. The way we communicate
    has changed
  • 6. Some social media numbers
    Over 75% of project professionals feel that social media tools provide the opportunity to improve the way they manage projects
    Over 90% use social media to keep in touch with colleagues
    Podcasts and video podcasts are among the least used tools - an opportunity for Chapters and CoP?
    Source: Social Media in a Project Environment Survey 2011. Available at: http://www.pm4girls.elizabeth-harrin.com/social-media-in-a-project-environment-2011-survey-results/
    Only Connect: Using Social Media for Member Communications
  • 7. Is it suitable for you?
    Only Connect: Using Social Media for Member Communications
  • 13. Some examples
    • Chartered Management Institute
    • 14. Central
    • 15. PMI Colombia
    Only Connect: Using Social Media for Member Communications
  • 16. Call to action: get your own blog here!
    Social media links
    Recent blog posts
    Page is viewed 1000 times per day
  • 17. Link to CMI blog
    Link to CMI forums
    “Whilst Twitter offers good opportunities to promote various things, I think it’s main value comes in being able to react to issues members have and reach out to stakeholders of CMI.”
    Adi Gaskell, Content & Communities Manager
    Sharing new things
    Link to CMI video on YouTube
    Link to someone else’s blog
  • 18. Example #1: CMI
    • Facebook: “Our analytics show that membership of the group averages around 30 years of age, a significantly younger demographic than CMI as a whole.  With our desire to reach younger managers, I think this will be a key mechanism.”
    • 19. LinkedIn: “The engagement in discussions is quite substantial.”
    • 20. Slideshare: “Slideshare has delivered tremendous increases in reach for our reports and branch activity.  For instance research reports have gone from double figure readership to well in excess of 1,000 reads per report on average. ”
    • 21. Blog: “The platform was only built 18 months ago and is now one of the leading management blogs in the UK.  There are still lots that can be done but so far it has been a big success, especially as delivered with £0 budget.”
    Only Connect: Using Social Media for Member Communications
  • 22. Tips from CMI
    • “Competition is just a click away, so the only way to attract, and keep, members is to provide engaging content.”
    • 23. “My top tip for volunteer groups is to persevere.  Engaging with people (on whatever medium) is not going to be a quick win, so you’ll need perseverance to keep at it.”
    Only Connect: Using Social Media for Member Communications
  • 24. Response to someone else (part of a conversation)
    And another response
    News/Sharing information
    And another response
  • 25. Blog displays recent tweets
    Blog articles
    Photos embedded from Flickr
  • 26. Tips from Central
    • Don’t be stuffy; be ‘mass-clusive’ not exclusive
    • 27. Be human: share when things go wrong
    • 28. Be humorous and self-critical
    • 29. Ask questions
    • 30. People quickly lose focus online: be short
    • 31. Build the brand of others: tag/link to suppliers
    • 32. “Interaction is the core of community.”
    Only Connect: Using Social Media for Member Communications
  • 33.
  • 34. Use by PMI Colombia
    • “LinkedIn is an open group for recruiting purposes”
    • 35. Chapter has seen membership growth of 21% in the last 12 months
    • 36. Internal communications using Google Apps
    • 37. Twitter is a communication tool: events publicised by the Chapter have been promoted by other Chapters, like Peru Chapter
    • 38. The future: more discussions and participation on LinkedIn?
    Only Connect: Using Social Media for Member Communications
  • 39. Treat it like a project!
    Only Connect: Using Social Media for Member Communications
  • 42.
  • 43.
  • 44. In conclusion
    • Relevance to project management
    • 45. Suitability of social media for Chapters and CoP
    • 46. Examples and tips
    • 47. It’s a project
    • 48. Build your web presence slowly and credibly
    Only Connect: Using Social Media for Member Communications
  • 49. Questions?
  • 50. Contact Information
    elizabeth@elizabeth-harrin.com
    www.otobosgroup.com
    Blog: www.GirlsGuideToPM.com
    Twitter: @pm4girls
    Only Connect: Using Social Media for Member Communications