Business benefits of Social Networking

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A talk by Jacqui Hogan to CMI South Bucks branch on the business benefits of social networking.

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Business benefits of Social Networking

  1. 1. Social NetworkingBusiness benefits ofSocial Networking. Jacqui Hogan, 2011 © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  2. 2. Social Networking What is it? © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  3. 3. Social Networking Strictly business • Have a great profile • Invite recommendations • Participate XING © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  4. 4. Social NetworkingBusiness or Pleasure? © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  5. 5. Social Networking Open v. Select? © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  6. 6. Social NetworkingCommunities have Conversations © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  7. 7. Social Networking Blogging • Be relevant • Be current • Be interesting • Be brief • Have good headlines • Link back to your website © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  8. 8. Social NetworkingWhat I’ve learned • Go where your customers go • Create a consistent impression • Schedule time • Be an active community member • Don’t expect instant results • Expect the unexpected! © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  9. 9. Social Networking HR ManagerRecruitment(80% companies use SocialMedia) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  10. 10. Social NetworkingMarketing Manager Reputation Intelligence Strategy (34% bloggers post about products/brands) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  11. 11. Social Networking IT ManagerSecurity & Lossof Control(Generation Y and Z don’t useemail) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  12. 12. Social Networking Line ManagersTime WastingBuilding Networks(96% of under 30s are already SocialNetworking) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  13. 13. Social NetworkingSmall Business Managers Building Networks Inexpensive & Smart Marketing (Facebook is 3rd only to China & India) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  14. 14. Social Networking Benefits • Renew connections • Make new connections • Build your reputation • Frequent & broad communication • Keep connected easily • Increase website traffic • Increase your marketing channels © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  15. 15. Social Networking Questions? © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk

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