Mar 31, 2008 Paul  Cianciolo Priyanka  Dwivedi Christopher  Greco Young  Jang Derrick  Peña Getting back to our roots
Stock Price($) Source: http://Finance.yahoo.com Mar 2007 Mar 2008 -50% Starbucks’s Stock Price Has Decreased 50% in The Pa...
(%) Source: Starbucks fiscal 2007 annual report Starbucks’ Revenue Growth Has Been Slowing For Three Years PROBLEM
the $22 billion-a-year restaurant Goliath McDonalds Dunkin' Donuts Starbucks’ Faces Growing Competition PROBLEM
<ul><li>Reducing the number of stores to control  </li></ul><ul><li>cannibalization </li></ul><ul><li>Renovating the coffe...
Source: Starbucks fiscal 2007 annual report Starbucks A Long History of Growth
Source: Starbucks fiscal 2007 annual report (Company-operated stores open 13 months or more) (%) 2002  2003  2004  2005  2...
<ul><li>A new blend of coffee,  </li></ul><ul><li>Pike Place Roast </li></ul><ul><li>New coffee machines and the  </li></u...
<ul><li>- The Starbucks Rewards Program initially will offer free  </li></ul><ul><li>&quot;extras&quot; for registered, ca...
<ul><li>Reducing the number of stores to control  </li></ul><ul><li>cannibalization </li></ul><ul><li>Renovating the coffe...
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Final starbucks 3 min_speach_(a6)

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Starbucks strategic initiatives

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Transcript of "Final starbucks 3 min_speach_(a6)"

  1. 1. Mar 31, 2008 Paul Cianciolo Priyanka Dwivedi Christopher Greco Young Jang Derrick Peña Getting back to our roots
  2. 2. Stock Price($) Source: http://Finance.yahoo.com Mar 2007 Mar 2008 -50% Starbucks’s Stock Price Has Decreased 50% in The Past Year 32 17 PROBLEM
  3. 3. (%) Source: Starbucks fiscal 2007 annual report Starbucks’ Revenue Growth Has Been Slowing For Three Years PROBLEM
  4. 4. the $22 billion-a-year restaurant Goliath McDonalds Dunkin' Donuts Starbucks’ Faces Growing Competition PROBLEM
  5. 5. <ul><li>Reducing the number of stores to control </li></ul><ul><li>cannibalization </li></ul><ul><li>Renovating the coffee machines and introducing a new blend </li></ul><ul><li>Offering customer incentives to bring back brand loyalty </li></ul>Starbucks Can Increase Sales Growth By Implementing Three Strategic Initiatives RESPONSE
  6. 6. Source: Starbucks fiscal 2007 annual report Starbucks A Long History of Growth
  7. 7. Source: Starbucks fiscal 2007 annual report (Company-operated stores open 13 months or more) (%) 2002 2003 2004 2005 2006 2007 - 50% Starbucks has attempted to turn this around by eliminating the lowest performing 100 stores Starbucks' Same Store Sales Have Decreased Over The Past Three Years
  8. 8. <ul><li>A new blend of coffee, </li></ul><ul><li>Pike Place Roast </li></ul><ul><li>New coffee machines and the </li></ul><ul><li>acquisition of Clover </li></ul>Starbucks Will Introduce a New Coffee Blend, and New Espresso Machines RESPONSE
  9. 9. <ul><li>- The Starbucks Rewards Program initially will offer free </li></ul><ul><li>&quot;extras&quot; for registered, card-carrying customers </li></ul><ul><li>Loyalty Card </li></ul>Starbucks Must Re-focus on Sales Growth RESPONSE
  10. 10. <ul><li>Reducing the number of stores to control </li></ul><ul><li>cannibalization </li></ul><ul><li>Renovating the coffee machines and introducing a new blend </li></ul><ul><li>Offering customer incentives to bring back brand loyalty </li></ul>Starbucks Can Increase Sales Growth By Implementing Three Strategic Initiatives CONCLUSION
  11. 11. Thank You!
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