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MC2 Healthcare Exhibit Portfolio

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Portfolio of trade show booth designs and strategies created specifically for healthcare industry clients by MC2 -- exhibit and event company.

Portfolio of trade show booth designs and strategies created specifically for healthcare industry clients by MC2 -- exhibit and event company.

Published in: Business, Health & Medicine
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  • 1. EVENTS • EXHIBITS • ENVIRONMENTS Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience EVENTS • EXHIBITS • ENVIRONMENTS MC² Healthcare Portfolio
  • 2. Projects in this Portfolio EXHIBITS AAFP @ American Academy of Family Physicians Scientific Assembly Biomet 3i @ AAOMS - American Association of Oral and Maxillofacial Surgeons Cardiac Science @ AAC - American College of Cardiology Doak Dermatologics @ AAD - American Academy of Dermatology Kowa @ AAC - American College of Cardiology PDL Bio Pharma @ International Stroke Conference Shire @ 2010 ACMG (American College of Medical Genetics) MEETINGS GE Healthcare Johnson & Johnson - Ethicon Endo Surgery Novartis DPM Meetings BRIEFING CENTERS Hospira Solution Center ROAD SHOWS Starkey Listening Lounge About MC²
  • 3. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience American Academy of Family Physicians MC2 created an exhibit for AAFP that represented their redesigned brand and generated pride with their members. The exhibit showed AAFP membership that the academy was investing wisely, while providing a modern environment for attendees to begin their journey of education and to experience the value of their membership.
  • 4. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience Biomet 3i This modular exhibit design interpreted the enhanced branding and messaging for the dental industry’s second largest dental implant company. The exhibit can scale from 10x20 to 20x100.
  • 5. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience Cardiac Science Cardiac Science’s branding and messaging had long since outstripped their exhibit properties. A contemporary new design with eye-popping colors, sleek demo stations and inherently flexible modular plan made this medical device company’s booth friendly anad approachable.
  • 6. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience Doak Dermatologics This exhibit was designed to easily interchange product focus for a diverse variety of medical associations including digestive diseases, asthma and allergies, podiatry and dermatology. The booth scaled in four modular configurations including 20x20. 30x30 and 20x40 without losing its integrity or brand identity.
  • 7. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience Kowa A joint marketing venture between Kowa Pharmaceuticals and Eli Lilly, this exhibit has several different looks to demonstrate their brand Livalo (for American Heart Association and American College of Cardiology) and other Kowa brands. It features several detailing stations, as well as a medical information room in the back of the exhibit. It can also be configured for smaller configurations at other shows.
  • 8. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience MC 2 worked alongside PDL BioPharma’s marketing department to manage their Cardiovascular and Oncology exhibit program and promotions. PDL BioPharma used our on-line project management tool EventTracker, a browser- based database that handles all aspects of exhibit and event management. PDL BioPharma Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience
  • 9. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience Shire Through the use of color kinetic lights which match Shire’s color pallet, this adaptable exhibit can powerfully debut new products as well as reinforce the message of established ones with the flick of a switch. The use of interactive touch screens and a large plasma wall ensures that content can be developed and approved right up until show opening.
  • 10. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience GE Healthcare Along with on site meeting management, MC 2 provided our proprietary and easy-to-use EventNet internet portal enabling the GE Healthcare Project Team to upload, edit, share and collaborate around the globe in real time. The MC 2 EventNet tool was used to manage plans, edit presentations, videos and images.
  • 11. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience Johnson & Johnson - Ethicon Endo Surgery Due to FDA rules changes, competition and managed health care pressures on price, EES reps needed to work harder than ever to maintain their leadership position and regain sales momentum. Using a race motif, MC 2 successfully wove the theme, Let’s Get It Done - Full Throttle, throughout the meeting and the general sessions, breakouts and two awards events. MC 2 produced over a dozen videos and used a new interactive presentation technology in the breakouts and general session. EES sales people left the meeting revved up and determined to drive sales results.
  • 12. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience Novartis DPM Meetings Following a suggestion from MC 2 to reduce costs, Novartis subsequently hired MC 2 to produce five 3-day sales meetings in five different cities around the U.S. There were a total of 4.500 Novartis attendees at the five meetings . With its artistic abilities and smart management of budget requirements, MC 2 delivered a high impact brand experience across all meetings.
  • 13. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience Sciele Pharma, Inc. Sciele was re-branding and relaunching the company, so management engaged MC2 to introduce the new name and fire up the sales force. Pre event, MC2 promoted a false theme of “business as usual.” At the opening reception, the VP of sales announced the real theme — “Accelerate the Mission.” He also announced that the first General Session was to start at 4 am! The rising sun and the natural setting was the venue for the meeting. Executive presentations were coordinated with the sunrise, as well as a ceremonial unveiling of the new company name with custom pyrotechnics. Audience received sweatshirts with the real theme. Besides event production, MC 2 provided breakout creative, A/V, and additional general sessions.
  • 14. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience Hospira Solution Center This hospital equipment briefing center shows visitors Hospira’s products in detail, replicating hospital environments along with a theater and conference room. MC 2 designed, fabricated and installed all aspects of this project.
  • 15. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience Starkey Laboratories From San Diego to Jersey City, Starkey Hearing Innovation Tour hosted more than 50 outdoor hearing care professional and consumer events. Drawing on its strengths as a full-service event management company, MC2 successfully transformed the 40 ton, 53-foot bump-out trailer into a sleek and modern hearing lab on wheels.
  • 16. MC 2 was created in 1999, a union of five companies specializing in environments, exhibits and events. Together these companies represent more than 50 years collective experience in the industry. We offer clients these services: Events We are a nationally recognized provider of corporate events and meeting services including corporate general sessions, special events (proprietary and public), high-end entertainment booking and production, meeting logistics, graphics production, and deployment. Exhibits We provide complete design, construction, installation and storage of trade show and exhibit properties. With in-house fabrication we can scale from small strategic booths to comprehensive, integrated trade show experiences. Our general contracting service manages all aspects of trade show experiences including registration and travel logistics, facility contracting and show services. Environments From “experiential” design through display fabrication, MC 2 provides turnkey development and delivery of permanent marketing environments and displays. Employing the state- of-the-art CAD and fabrication equipment, MC 2 has delivered corporate presentation facilities, museum displays, retail environments and sponsorship activation experiences. Working with MC2 offers these benefits • National infrastructure • Standardized, seamless service network • Breadth of experience in exhibit design and production • Expertise in event and meeting production, expositions, electronic media, trade show marketing and destination management We promise our clients to... * Impart strategic expertise across all aspects of a project * Custom craft teams and processes to best meet individual client needs * Interpret and implement our client’s brand strategy into everything we do * Develop creative solutions that extend our client’s brand to designated audiences * Produce events and exhibits that are true brand experiences * Deliver results-oriented solutions on all levels and unparalleled service at all times About MC² We create true brand experiences that resonate with audiences and achieve sustainable results.
  • 17. Development, Execution, The Five E’s MC 2 has a proprietary process we call the 5 E’s: Exploration, Envision, Experience, Execution Evaluation. This parallels the classic creative process model: Clarification, Ideation, Development, Implementation Challenge Finding. Explore. A comprehensive evaluation brand positioning, message, points of differentiation, culture, competitive landscape and target audience perceptions and needs. Envision. A definition of goals and objectives for the campaign presented in a strategic brief positioning the essence, tone and message relevant to the audience. Experience. Delivering measurable marketing results that establishes brand awareness and engages and resonates with the target audience. Execution. Delivering on the promise. The campaign is reviewed in detail and working relationships are established. The elements of the strategic brief form the delivered experience. Evaluate. Performance is continuously evaluated against strategic objectives, ROI and other metrics essential to trade show and event success. Marketing Creative Strategy
  • 18. While the business of constructing exhibits and set pieces employs many different material types and sources, MC 2 is endeavoring to find and use the most environmentally neutral products and service suppliers, and to install recycling programs throughout our organization. Recycling We recycle ink and toner cartridges, batteries, scrap material from our fabrication departments which includes wood, plastic, and metal waste. We dispose of old and unused computer hardware through environmentally approved recyclers. We are implementing low-VOC adhesives across our network. Green products We have a national library of green-approved suppliers and we encourage our customers to use green products. We have a company-wide energy conservation program that includes replacing incandescent bulbs with fluorescent lights whenever possible, and automatic motion-censoring for light control wherever possible. EcoFlex™ Exhibit System To meet the need of our custom rental customers, we are now offer rentals using our EcoFlex™ Exhibit System. EcoFlex is constructed of 65% post- consumer aluminum and is 100% recyclable at the end of the its lifecycle. Companies using this system will not be generating the waste usual with a custom fabricated exhibit. EcoFlex exhibits use less time and energy for setup and take down. The system employs interchangeable graphic panels that can be printed using water-based inks on a recyclable substrate. In effect, this makes EcoFlex almost neutral to the environment. Industry support We support the environmental initiatives set forth by our industry and specifically those of the EDPA - Exhibit Designers and Producers Association. On show site, we suggest ways of producing less waste such as not using sheet plastics to protect carpeting or using environmentally neutral cleaners and restricting the use of individual water bottles with a community water cooler for all to use. Greening Our Future
  • 19. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis Extending Brands into experience To ensure the highest level of service, MC 2 is supported by full service production facilities in global cities. This creates efficiency and cost effective management of your project. Our services are proven by leading brands all around the world. MC 2 is comprised of people - from all walks of life and from many cultural backgrounds. Our cultural diversity allows us to provide a world view and a sophistication of our collective experience. We are fluent in many languages, expert in many industries and talented in many crafts. Our production team is capable of handling large complex multi faceted international projects. We have designed and built multi- story exhibits, complex scaled architectural models, interactive displays, supplied audio, lighting and interior space planning internationally to date. MC 2 works in partnership with a group of preferred suppliers abroad to service our clients with global exhibit programs. Given the size of our client list and the international needs that arise, MC 2 has narrowed our supplier list to the few, most competent partners based on our tactical criteria and our assessment of proven results. Our process has been honed over the years to include checks and balances designed to insure flawless execution and a seamless flow of communication. Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • New York • Orlando • Lehigh Valley • San Francisco • St. Louis Dusseldorf • Amman • UAE • Delhi • Hong Kong • Singapore • Tokyo International Services
  • 20. Computer Event Marketing Associations (CEMA) — Board Members Trade Show Exhibitors Association (TSEA) — Members Health Care Exhibitors Association (HCEA) — Advisory Committee Exhibit Designers and Producers Association (EDPA) — Members BMA (Business Marketing Association) NASMA (National Association of Sales Marketing Executives) MPI (Meeting Professionals International) ISES (International Special Events Society) ABPM (Association of Briefing Program Managers) PDE (Pharmaceutical Trade Association) Memberships Contact Contact MC2 800-537-8073 info@mc-2.com

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