Piloting Social Networking InsideNASA

KM World 2008 Celeste Merryman, NASA Jet Propulsion Laboratory KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 1

NASA's quot;birthdayquot; is October 1, 1958 NASA's mission is to pioneer the future in space exploration, scientific discovery and aeronautics research. KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 2

Taking astronauts and scientists into space. KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 3

Image Credit: Image Credit: NASA, The Hubble Heritage Team (STScI/AURA), Y.‐H. Chu (UIUC), S. Kulkarni (Caltech) and R. Rothschild (UCSD) Bringing the Universe down to Earth. This Hubble image depicts the delicate ﬁlaments debris from a stellar explosion in a neighboring galaxy. KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 4

KM Pain Points for NASA Geographically Dispersed Aging Workforce Mission Transition •  10 centers in 8 •  Long duration •  Focus from state projects mean a Shuttle to •  Plus many other high probability Constellation facilities of team turn means changes •  18,722 civil over to buildings, service1; 43,500 •  Ave age1=46.4 workforce, contractors/ •  Ave federal contractors, and others2 service1= 17.9 budget •  Constellation years •  A 4 year gap Program work is •  Eligible for between shared across all Retirement1 in programs too! NASA centers ’07=328 1 As of August 2008, http:// 1 Forcivil servants only, http:// wicn.nssc.nasa.gov/ 2 Data as of June 2006, FAIR 2006 wicn.nssc.nasa.gov/ KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 5

About NASAsphere Sphere: as in shape and circle of peers Grew from 78 to 295 in 60 days via colleague invites KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 6

NASAsphere Benefits Accelerates Captures individual Creates peer‐to‐peer communication and knowledge worker know‐ communication in context, problem solving, creating how for reuse by many, deepening understanding peer‐to‐peer creating collective for decision making communication capability intelligence KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 7

The Radar O'Reilly Effect KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 8

How NASAsphere Works k of a “The networ Knowledge conversation Worker! ed on spreads bas her its topic rat on- than by pers to-person Knowledge Knowledge Worker! Worker! sharing.” ~ NASAsphere Topic! participant! Knowledge Knowledge Worker! Worker! KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 9

How NASA Used Online Social Networking for Business Sharing a “day‐in‐the‐life” of a NASA scientist Asking where to ﬁnd critical information and data to support NASA tasks Presenting and vetting ideas to NASA’s collective intelligence Enhancing the employee directory with interests, expertise, and contact information KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 10

Tags Used KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 11

Yes We Overcame the Radar Effect Questions and Answers 93% of answers were by people from a diﬀerent NASA center Lots of people supporting NASAsphere content KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 12

Our NASAsphere Pilot Experience KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 13

Some Suggestions Set the Expectations for Participants Set rules of engagement   Provide boundaries of “how” and “what” they can discuss to keep down, or eliminate the “what I did last night” postings and focus on work‐related questions and comments. Give them a task   Ask participants to do some tasks like post X number of questions, comment on X number of questions or idea. This gives people meaning and purpose for participating during a pilot. Allow them to invite work colleagues   Set restrictions on the backend of your invite system, tell the participants what they are and then stand back and watch the online social network grow. KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 14

Contact Info Celeste Merryman Knowledge Management Leader Computer Sciences Corporation Knowledge Management & Collaboration Technologies Oﬃce NASA Jet Propulsion Laboratory Celeste.Merryman@jpl.nasa.gov KM World 2008, Celeste Merryman, NASA Jet Propulsion Laboratory, CL#08‐3075 15

Piloting Social Networking InsideNASA

by Celeste Merryman on Oct 31, 2008

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