4. MISCONCEPTIONS
• What concerns do you have?
•I can get by just fine without it. (Think investment)
Prepared by www.cmediaconsulting.com
5. MISCONCEPTIONS
• What concerns do you have?
•I can get by just fine without it. (Think investment)
• My customers don’t use Facebook
Prepared by www.cmediaconsulting.com
6. MISCONCEPTIONS
• What concerns do you have?
•I can get by just fine without it. (Think investment)
• My customers don’t use Facebook
•I don’t have the time (% increase vs time)
Prepared by www.cmediaconsulting.com
7. MISCONCEPTIONS
• What concerns do you have?
•I can get by just fine without it. (Think investment)
• My customers don’t use Facebook
•I don’t have the time (% increase vs time)
• I’m worried about security (MySpace)
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8. SUMO BALLERINAS
• We train the most graceful
• Tiniest tu-tu’s in the city
• Freeleg & armpit shaving before
performances
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9. SUMO BALLERINAS
• We train the most graceful
• Tiniest tu-tu’s in the city
• Freeleg & armpit shaving before
performances
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10. INTIMIDATION
•I don’t know you or your business
•I don’t know what will happen when I call
•I don’t know if I can trust you
•I don’t know how good/affordable you are
•I don’t want to be forced into a sale
•I don’t trust traditional advertising
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11. WHAT IS FACEBOOK?
• The #1 destination site in the world
• ~16Billion minutes spend on Facebook each day (2X as
much as google)
• General trends are moving away from advertising
• The ultimate word-of-mouth communication tool
•A place for people to get to know you
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12. PROFILES & PAGES
• Profile = Personal. Your Facebook “Account”.
• Page = Business.
• Group = Discussion.
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13. STEP #1: CREATE PROFILE
• Enter Basic Information
• List of personal information that is now public on Facebook
• Your name, profile picture, gender, birthday, hometown,
current city, friend list, networks, work and eduction, likes
and interests
• Edit your privacy settings (http://www.reclaimprivacy.org/)
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14. STEP #2: BUSINESS PAGE
• Create a page
• Your
Facebook page should not be a sale - that’s what your
website is for!
• The page is for brand awareness
• Always add VALUE
• Own the Community
Prepared by www.cmediaconsulting.com
15. YOUR BUSINESS
• Enhance your page with applications
• FBML
• You need fans
• 25 fans to personalize the URL (facebook.com/yourbiz)
• Similar to a newsletter
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16. PEPSI
• FBML
• Custom Design
• Similar to a website
• Not a Sale!!
• Encourages
interaction
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17. GROWING COMMUNITY
• Website • Groups on FB
• In-Store • Free Information
• Newsletters • Know your audience
• Coupons • Email Signature
• Ask Questions • Support a Cause
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18. MAKING “POSTS”
•A post is an update of “What’s going on”
•A post is seen in a friend/fan’s “News Feed”
• Nobody cares what you’re doing unless it’s cool
• It doesn’t always have to be about you
• Real Estate Agents
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19. POST TIPS
• Use Nouns & Verbs (not adverbs or adjectives)
• Facebook, why, most, world, how
• Don’t go past the 9th grade (reading level)
• Use “Lists” to control who sees what.
• Link to Twitter (facebook.com/twitter)
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20. INTERACT
• Encourage interaction on your business page
• Ask questions
• Post Photos
• Respond to comments
• Always add value, give away as much as you can for free
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21. POST MEDIA
• User behavior enjoys photos/videos
• High probability you will appear in news feeds
• Photo Tagging = VERY COOL!
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22. HOW DOES THIS HELP?
• Free/Cool stuff spreads fast = Brand awareness
• Experts win the business
• Positively impacts your SEO
• Drive people to your website where sales happen
• Eliminated intimidation, you’re now a trusted friend
Prepared by www.cmediaconsulting.com
23. HOW DOES THIS HELP?
• Media gets big visibility - Logo your photos
• Customer Service Tool
• If large community => Mass communication tool
• Client/Personal Research - Ben Griner Example
Prepared by www.cmediaconsulting.com
24. LET’S DO IT
• Create a profile • Make a Post
• Security Settings • Create a Page
• Find Friends • Solicit Fans
• Create Friends List • Send Messages
• Tag Photos
Prepared by www.cmediaconsulting.com
