1. Objectives & Outcomes are distinct concepts. Blurring of the two may create significant issues for faculty and institutions regarding curriculum, assessment, and accreditation.
2. Strategies exist for the development of effective objectives and effective outcomes. Two caveats. First, when using Bloom's Taxonomy as a strategy, remember that it's a taxonomy *not* a heirarchy. Second, outcomes written with a focus on knowledge and comprehension are arguably inappropriate for *many* college courses.
3. Given effective objectives and outcomes, assessment becomes the focus. A framework exists to facilitate continuous improvement of assessment methods.