• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Stealing the news with CMD Social Media Marketing
 

Stealing the news with CMD Social Media Marketing

on

  • 316 views

Breaking news CAN put your company in the spotlight ... IF you have a plan in place. Here's your basic plan.

Breaking news CAN put your company in the spotlight ... IF you have a plan in place. Here's your basic plan.

Statistics

Views

Total Views
316
Views on SlideShare
297
Embed Views
19

Actions

Likes
0
Downloads
0
Comments
0

3 Embeds 19

http://cmdsocial.com 16
http://powerondigital.com 2
http://chroniclex.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Stealing the news with CMD Social Media Marketing Stealing the news with CMD Social Media Marketing Presentation Transcript

    • NewsJackingStealing News for Inbound Links by CMDSocial.com
    • What is it? Why does it Work?What:Writing posts, pages, and offers surrounding asudden breaking news report.Why:Journalists covering a story need sources toquote, and often send links to those sources intheir online editions.If they find you first, you are that source.
    • Step 1: Monitoring HeadlinesSomeone (or everyone?) on your team needsto watch for breaking headlines on: ○ News ○ Tweets ○ Google+ ○ FacebookHint: Set up your google.com/alerts to monitormore efficiently
    • Step 2: Take Action ImmediatelyTell your most keyword-savvy, fastest writerabout the news.Push out an immediate Post, with any and all ofthe information you have ANDDescribe how your company is related,important, and news-worthy.
    • Step 3: Push for Attention FastPublish Your new Post,then push the Title and the Link! on:● Twitter (with #hashtags!)● Google+● Facebook● LinkedIn DiscussionsTweet at any @journalists you know who mightbe interested, and keep all discussions active.
    • Step 3: Push for Attention FastPublish Your new Post,then push the Title and the Link! on:● Twitter (with #hashtags!)● Google+● Facebook● LinkedIn DiscussionsTweet at any @journalists you know who mightbe interested, and keep all discussions active.
    • Follow-Up & Prepare to RepeatIf you are contacted by the press, give themyour undivided attention. Offer interviews,quotes, and your own perspective.No Time for Congratulations:Remember that news is always changing ...and youll need to be keeping up with yourefforts at "news-jacking" every moment of everyday.
    • Share Your Thoughts with UsHow will your team use this idea?Tell us about it: @CMDSocialMedia