Welcome
Monday, December 17, 12
Agenda
About Us
Research & Strategy
Vision
Design
Ad Strategy
QA
Monday, December 17, 12
Why You’re
Here
Monday, December 17, 12
Bring the “Smart Place to Play” to life through an
innovative, immersive and accessible experience that
invites kids 2 to ...
“MAGIC is something that doesn’t happen
in the natural world. It puts the emphasis
on the child’s power rather than the
ph...
About Us
Monday, December 17, 12
Sophie Courtney
Monday, December 17, 12
Research
Monday, December 17, 12
What’s Out There
Monday, December 17, 12
Observation
Action
Create an innovative and immersive
experience that goes above and
beyond streaming video and sets
Nick ...
Kids naturally interact (talk, sing,
dance, touch) with TV shows, but the
shows don’t interact back.
Observation
Action
Ta...
Observation
Action
The multitude of interactive elements
in gaming apps naturally supports kids
desire to interact in a mo...
Action
Observation
Sponsorship over Advertising
Parents actively avoid
exposing their kids to ads.
Monday, December 17, 12
Our Vision
Monday, December 17, 12
A world where children are the heroes -
they play, learn, create, and discover at
their own pace.
Monday, December 17, 12
IN THIS APP:
kids actively shape the world
they play and watch in.
HEROES:
change the world and make
it better.
Monday, De...
IN THIS APP:
kids solve problems to
help their Nick Jr. friends
HEROES:
solve problems for their
friends and “save the day...
IN THIS APP:
kids unlock magical hidden
content - the more they play,
the more there is to discover!
HEROES:
have magical ...
ResearchDesign
Monday, December 17, 12
Meet Luke
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Meet Leah
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Age-specific games
Age-specific “Worlds”
Live Streaming TV
Avenues for
Continued Growth
Monday, December 17, 12
How We Get
The Word Out
Monday, December 17, 12
Prelaunch Launch Post-Launch
Word of mouth, Blogger outreach, website promotion
What we want to do
Blogger outreach progra...
Why this is
right for you
Build the Nick Jr. brand and enhance the value of every episode
by being the first to offer a tr...
Questions?
Monday, December 17, 12
Additional Screens
Monday, December 17, 12
Authentication Process
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
Monday, December 17, 12
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Transcript of "Nick jr deck_courtney_and_sophie"

  1. 1. Welcome Monday, December 17, 12
  2. 2. Agenda About Us Research & Strategy Vision Design Ad Strategy QA Monday, December 17, 12
  3. 3. Why You’re Here Monday, December 17, 12
  4. 4. Bring the “Smart Place to Play” to life through an innovative, immersive and accessible experience that invites kids 2 to 6 into the world of their favorite Nick Jr characters and shows. Magical experience around our full episodes and the devices they’re on. The Ask Monday, December 17, 12
  5. 5. “MAGIC is something that doesn’t happen in the natural world. It puts the emphasis on the child’s power rather than the phone’s power.” -Allison Zell What is Magic? Monday, December 17, 12
  6. 6. About Us Monday, December 17, 12
  7. 7. Sophie Courtney Monday, December 17, 12
  8. 8. Research Monday, December 17, 12
  9. 9. What’s Out There Monday, December 17, 12
  10. 10. Observation Action Create an innovative and immersive experience that goes above and beyond streaming video and sets Nick Jr. apart from the competition. In the absence of a true leader in kids video apps, parents direct their kids to apps they are most familiar with - Netflix and YouTube. Monday, December 17, 12
  11. 11. Kids naturally interact (talk, sing, dance, touch) with TV shows, but the shows don’t interact back. Observation Action Take advantage of iOS device capabilities to introduce interactive elements that directly respond to the child. Monday, December 17, 12
  12. 12. Observation Action The multitude of interactive elements in gaming apps naturally supports kids desire to interact in a more free-form manner. Create a more free-form, exploratory experience for kids that goes beyond the traditional video-player. Monday, December 17, 12
  13. 13. Action Observation Sponsorship over Advertising Parents actively avoid exposing their kids to ads. Monday, December 17, 12
  14. 14. Our Vision Monday, December 17, 12
  15. 15. A world where children are the heroes - they play, learn, create, and discover at their own pace. Monday, December 17, 12
  16. 16. IN THIS APP: kids actively shape the world they play and watch in. HEROES: change the world and make it better. Monday, December 17, 12
  17. 17. IN THIS APP: kids solve problems to help their Nick Jr. friends HEROES: solve problems for their friends and “save the day” Monday, December 17, 12
  18. 18. IN THIS APP: kids unlock magical hidden content - the more they play, the more there is to discover! HEROES: have magical powers, explore the world, find hidden treasures, and solve mysteries. Monday, December 17, 12
  19. 19. ResearchDesign Monday, December 17, 12
  20. 20. Meet Luke Monday, December 17, 12
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  35. 35. Meet Leah Monday, December 17, 12
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  65. 65. Age-specific games Age-specific “Worlds” Live Streaming TV Avenues for Continued Growth Monday, December 17, 12
  66. 66. How We Get The Word Out Monday, December 17, 12
  67. 67. Prelaunch Launch Post-Launch Word of mouth, Blogger outreach, website promotion What we want to do Blogger outreach program What we want to do Live event at Toys”R”Us and shopping centers to kick start the campaign What we want to do Leverage app users and generate more WOM Where we want to do it Social Media Press releases Video reviews on youtube Where we want to do it Promotion on Nick jr digital properties (broadcast) Press releases Interactive Where we want to do it Mobile Ads Facebook ads Promotion on Toys”R”Us digital properties Monday, December 17, 12
  68. 68. Why this is right for you Build the Nick Jr. brand and enhance the value of every episode by being the first to offer a truly immersive and interactive viewing experience on iOS devices. Increase the value you deliver to MSOs and their subscribers through easy, kid-friendly authentication. Drive kids back to the app day after day to discover more magical hidden content within the playroom. Monday, December 17, 12
  69. 69. Questions? Monday, December 17, 12
  70. 70. Additional Screens Monday, December 17, 12
  71. 71. Authentication Process Monday, December 17, 12
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