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Be Here Now - iPod Shuffle
 

Be Here Now - iPod Shuffle

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    Be Here Now - iPod Shuffle Be Here Now - iPod Shuffle Presentation Transcript

    • Reverse-Engineering of the iPod Shuffle Courtney Mitchell | ITP | Be Here Now | Spring 2012Thursday, February 9, 12
    • Strategy Plane Product Objectives: ✦ To be a small, inexpensive music player for people on the go. ✦ “The perfect mix: The colorful, clip-and-go iPod shuffle. With buttons, VoiceOver, and playlists, it’s got all the greatest hits. Only $49.” User Needs: ✦ a small, highly portable music player with basic music player functionality: ✦ on/off ✦ play/pause ✦ volume control ✦ a way to change which track is playing ✦ a way to monitor and charge the battery ✦ a way to upload music to the music player Courtney Mitchell | ITP | Be Here Now | Spring 2012Thursday, February 9, 12
    • Scope Plane Scope Plane: What does the product do? ✦ In the most basic definition, the iPod Shuffle stores music files (synced from your computer) and plays them. ✦ The songs can be played back in the specific order they were uploaded (loop) or in a randomized order (shuffle). ✦ The user can change the track, play/pause a song, and adjust the volume with the push of 5 different buttons on the front of the device. ✦ The user can clip the iPod shuffle onto their clothing, bag, etc. with the built-in clip. ✦ The voice-over button allows the user to hear what song is currently playing, hear the names of the different playlists uploaded, and monitor the battery level. Courtney Mitchell | ITP | Be Here Now | Spring 2012Thursday, February 9, 12
    • Structure Plane Structure Plane: What are the major clusters of content/ features? ✦ The internal structure: hidden beneath the aluminum case, the iPod shuffle stores music files. ✦ The software analyzes the playlists and songs and can speak the song titles, artists, and playlist names with the push of a button ✦ The external structure: 5 main buttons on the front of the device: play/pause, volume up/down, track forward/back. 1 button on the top of the device for voice-over. 1 sliding switch to select between power off/loop/shuffle. Courtney Mitchell | ITP | Be Here Now | Spring 2012Thursday, February 9, 12
    • Skeleton Plane Skeleton Plane: What features are visible? Where are they placed on the page? Where is the navigation (if any)? ✦ Visible features include the 5 main buttons on the front of the device: play/pause, volume up/ down, track forward/back. 1 button on the top of the device for voice-over. 1 sliding switch to select between power off/loop/shuffle. ✦ The navigation is done via these buttons, and in some cases in combination with the voice-over. ✦ The other main visible feature is the clip on the back which the user can use to attach the iPod shuffle to his/her clothing/bag/etc. Courtney Mitchell | ITP | Be Here Now | Spring 2012Thursday, February 9, 12
    • Surface Plane Surface Plane: What is the visual language of the product? Color palette, size, shape, feeling? ✦ The iPod shuffle is small, made of aluminum, and brightly colored. The interface has remained unchanged throughout the various iPod shuffle iterations, rendering it familiar and easy-to-use. ✦ It’s aesthetic beauty is in the smooth aluminum material, vivid color choices, and minimalist design. In the case of the iPod shuffle, less is definitely more. Courtney Mitchell | ITP | Be Here Now | Spring 2012Thursday, February 9, 12