Intangible Assets

by catherine mcquaid on Aug 12, 2010

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How does social allow advisory services firms to transfer intangible assets at the time of sale? ...

How does social allow advisory services firms to transfer intangible assets at the time of sale?

Is there a way to get the founder/entrepreneur\'s knowledge transferred into the buisness so that new owners and staff can replicate the founder\'s success?

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Intangible Assets — Presentation Transcript

Intangible assets: Creating transferrable value

Is value locked in founder’s head?

Systematize owner’s skills

Duplicate success

Capture lifetime value of client relationships

Intangible Assets:

Future value of key account relationships

Business processes

Brand value

Transferrable value: i. Key Accounts

Quantify add-on contract value

Access to ALL stakeholders

New assignments secured at the top?

Transferrable Value: ii. Biz processes

Founder’s “magic” duplicated

Proven processes

Successor(s) empowered

Transferrable value: iii. Brand

Online measures & presence

Quantify reach & brand recognition

(It’s not your website)

If you were hit by a bus ....

Are client relationships secure?

Is business value quantifiable?

Want to hear more stories?

Let's talk 416 923 0877

catherine mcquaid , principal at Big Game Hunting Listening with major account acquisition 'ears':
Where is the person in the “buying” process (NOT your sales process)?

Who else? (There are likely to be +20 'influencers' inside a Fortune 1000-sized company who must greenlight your offering )

What else? (beyond stated focus/outcome wish) 7 months ago

Are you sure you want to Yes No

Intangible Assets

by catherine mcquaid on Aug 12, 2010

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Intangible Assets — Presentation Transcript