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2010 IAA World Congress Recap in Moscow
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2010 IAA World Congress Recap in Moscow

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2010 IAA World Congress Recap in Moscow

2010 IAA World Congress Recap in Moscow

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  • 1.
  • 2. DAY 1
    Highlights & Notable Tweets
  • 3. Official Government Welcome Addresses
    • Arkady Dvorkovitch - Chief Economic Assistant to the President, Russian Federation on behalf of Dimitri Medvedev, President, Russian Federation
    • 4. Igor Artemyev - Co-Chair of the National Organizing Committee, Head of the Federal Antimonopoly Service
    • 5. Yury Luzhkov - Co-Chair of the National Organizing Committee, Mayor of Moscow
    Day 1: Highlights & Notable Tweets
  • 6. Official Welcome On Behalf of the Russian Advertising Industry
    • Sergey Piskarev - President of the Association of Communication Agencies, Director General, Gazprom-Media
    IAA Chairman and World President Welcome Address
    • Alan Rutherford - IAA Chairman and World President
    TWEET
    “What worked in the past, won’t work in the future. We need to go back to basics-we need to focus on the consumer”
    • A. Rutherford
    #IAA2010
    Day 1: Highlights & Notable Tweets
  • 7. TWEET
    “By the time clients spend 20% of their budget on new media we will see a new [higher] benchmark/shift”
    -Sir Martin Sorrell
    #IAA2010
    TWEET
    TWEET
    “The world is moving at different speeds [in the advertising industry]”
    -Sir Martin Sorrell
    #IAA2010
    “Africa - not a continent of challenge but a continent of opportunity”
    -Sir Martin Sorrell
    #IAA2010
    Keynote Speech:
    Change And Consequences
    Sir Martin Sorrell - Chief Executive Officer, WPP
    Click here to watch an interview with Sir Martin Sorrell
    TWEET
    “2nd objective of the future is new media - 27% of our business is new media”
    -Sir Martin Sorrell
    #IAA2010
    Day 1: Highlights & Notable Tweets
  • 8. TWEET
    “Consumers want to know about what institutions stand for. They are looking for brands that have values”
    -Marc Pritchard
    #IAA2010
    Keynote Speech:
    Changes In Consumer Behavior & Consequences for Marketers
    Marc Pritchard – Global Brand Building and Marketing Officer, Procter & Gamble
    Click here to watch an interview with Marc Pritchard
    TWEET
    “The time to change is now. It means changing our mindset from ‘marketing’ to ‘serving;”’
    -Marc Pritchard
    #IAA2010
    Day 1: Highlights & Notable Tweets
  • 9. TWEET
    On “marketing people”:
    “We try much harder to be understood than to understand”
    -Erich Joachimsthaler
    #IAA2010
    Keynote Speech:
    Disruption Versus Deep Dive:
    How Challenger Brands Compete
    Erich Joachimsthaler – Chief Executive Officer, Vivaldi Partners and Author of Hidden In Plain Sight and Brand Leadership
    TWEET
    “If you understand the eco-system of how consumers think; then you will truly understand how to market to them”
    -Erich Joachimsthaler
    #IAA2010
    Click here to watch an interview with Erich Joachimsthaler
    Day 1: Highlights & Notable Tweets
  • 10. TWEET
    “You get the best people you get the best clients and then everyone wants to work with you”
    -Luis Gallardo
    #IAA2010
    Panel Discussion:
    What Can You Learn from Challenger Brands?
    • Vinita Bali - Chief Executive Officer and Managing Director, Britannia Foods
    • 11. Luis Gallardo - Global Director, Brand & Marketing, Deloitte
    • 12. David Yakobashvili - Chairman, RusBrand
    • 13. Igor Kosarev - Vice President, Russian Standard
    • 14. Chaired by: Erich Joachimsthaler - Chief Executive Officer, Vivaldi Partners and Author of Hidden in Plain Sight and Brand Leadership
    TWEET
    Click here to watch an interview with Vinita Bali
    Q: What is the role of challenger brands in your industry?
    A: Vinita Bali: “They play to win and win by changing the root of the game”
    #IAA2010
    Day 1: Highlights & Notable Tweets
  • 15. TWEET
    “Water uncontrolled will flood. Data and content uncontrolled is noise, but controlled it is knowledge”
    -Michael Mendenhall
    #IAA2010
    Keynote Speech:
    Changing the Marketing Equation:
    Innovation and Sustainable Brands
    Michael Mendenhall – Senior Vice President and Chief Marketing Officer, Hewlett-Packard
    TWEET
    Click here to watch an interview with Michael Mendenhall
    Speaking on HP’s Magcloud: “The cloud is the next evolution of the internet”
    -Michael Mendenhall
    #IAA2010
    Day 1: Highlights & Notable Tweets
  • 16. Panel Discussion:
    Media Opportunities for the BRIC Markets
    • Darren Shaw – Chief Executive Officer, Shaw Media Holdings
    • 17. Sam Balsara – Chairman and Managing Director, Madison World
    • 18. Jean de Witt – Senior Vice President, Hachette Filipacchi Shkulev
    • 19. Chaired by: Nick Brien - Chief Executive Officer, McCann Worldgroup
    Day 1: Highlights & Notable Tweets
  • 20. TWEET
    Bettina Sherick and Marc Brusseel highlight their work with Avatar
    #IAA2010
    What Happens When Technology Meets
    Entertainment? A 3D Partnership!
    Marc Bresseel – Vice President Global Agencies, Microsoft
    Bettina Sherick – Vice President, International Digital Marketing, 20th Century Fox International
    Keynote Speech:
    Russia and the World Economies
    Arkady Dvorkovitch – Chief Economic Assistant to the President of the Russian Federation, Russian Federation
    Click here to watch an interview with Marc Bresseel and Bettina Sherick
    Day 1: Highlights & Notable Tweets
  • 21. DAY 2
    Highlights & Notable Tweets
  • 22. TWEET
    “In this new world, this connected world, we will change for good. It will not be more for less but less for good”
    -Maurice Levy
    #IAA2010
    TWEET
    “Whether you are in San Francisco, Moscow or Shanghai you are in a digital economy the meets you worldwide”
    -Maurice Levy
    #IAA2010
    Keynote Speech:
    Trends. Changes. The Future.
    Maurice Levy – Chairman and CEO, Publicis Groupe
    TWEET
    “The younger generation has an agenda for change”
    -Maurice Levy
    #IAA2010
    Day 2: Highlights & Notable Tweets
  • 23. TWEET
    “I always say go global or go home. We need to go global together”
    -Emilio Azcárraga
    #IAA2010
    TWEET
    “Content, advertising, and emotions are going global. Our brave new world is borderless”
    -Emilio Azcárraga
    #IAA2010
    Keynote Speech:
    The Challenge for Media
    Emilio Azcárraga – CEO, Televisa
    TWEET
    “Just think about the Internet. No one dreamed about it. It was born from a collision of independent sets of events”
    -Emilio Azcárraga
    #IAA2010
    Click here to watch an interview
    with Emilio Azcarraga
    Day 2: Highlights & Notable Tweets
  • 24. TWEET
    “Personalization + Relevance = The Internet of One”
    -Rich Riley
    #IAA2010
    Keynote Speech:
    The Post-Digital Age
    Rich Riley – Senior Vice President, Yahoo!
    TWEET
    “81% of brand executives increased digital in 2010”
    -Rich Riley
    #IAA2010
    TWEET
    “Science, Art and scale are capabilities needed to thrive in this post digital world”
    -Rich Riley
    #IAA2010
    Day 2: Highlights & Notable Tweets
  • 25. TWEET
    “Bring art, science and metrics together and we can get greater control over the changing environment”
    -Laurence Boschetto
    #IAA2010
    Panel Discussion:
    The Agency Model. What’s Changing?
    • Laurence Boschetto - Chief Executive Officer President, DraftFCB
    • 26. Joanne Davis – Chief Executive Officer, Joanne Davis Consulting
    • 27. Sergey Koptevi – Chairman, Publicis Group Media Eurasia
    • 28. Rob Norman – CEO, GroupM North America
    • 29. Chaired by: Johnathon Charles – Presenter, BBC World News
    TWEET
    Click here to watch an interview with Laurence Boschetto
    “Where content creation is becoming more optimized, the demand for man hours will go up b/c we are simply doing more”
    -Rob Norman
    #IAA2010
    Click here to watch an interview with Joanne Davis
    Day 2: Highlights & Notable Tweets
  • 30. TWEET
    TWEET
    “The first television ad was in 1959...in the internet era we are about very adolescent stages of the internet”
    -Nikesh Arora
    #IAA2010
    “It is believed that internet speeds will increase 80-500 times [within the next 10 years]”
    -Nikesh Arora
    #IAA2010
    Keynote Speech:
    Nikesh Arora – President, Global Sales and Business Development, Google
    TWEET
    “The challenge we are going to have in the future is too much information which can be as bad as too little information”
    -Nikesh Arora
    #IAA2010
    Day 2: Highlights & Notable Tweets
  • 31. Keynote Speech:
    Asia’s New Influence: Managing Strategic
    Communications In A Changing World!
    Sergey Dumont – SVP, Omnicom Group Inc.
    & President, Omnicom Asia-Pacific
    Keynote Speech:
    Srinivas Kondethimmanapalli - Joint President Telemedia Services, Bharti Airtel
    Keynote Speech:
    The Role of Regulation In Advertising
    Serguei Puzyrevsky - Representative of the Federal Antimonopoly Service
    Click here to watch an interview with Srinivas
    TWEET
    “Communication is the one that bridges boundaries and barriers”
    -Srinivas Kondethimmanapalli
    #IAA2010
    Day 2: Highlights & Notable Tweets
  • 32. TWEET
    “The new age of advertising is all about engagement...It is not you but it is viral that is effective”
    -Tatiana Handurova
    #IAA2010
    Panel Discussion:
    Digital Communications In Growth Markets.
    The Russian Outlook!
    • Bant Breen - President Worldwide Digital Communications, Initiative
    • 33. Eugeny Lomize - Director of Technology, Yandex
    • 34. Mikhail Gerchuk - Chief Commercial Officer, Mobile TeleSystems
    • 35. Alexey Katkov - Vice President and Chief Commercial Officer Mail.ru
    • 36. Tatiana Handurova - Chief Commercial Officer, Odnokklassniki.ru
    • 37. Chaired by: Andrey Sveshnikov - President, 360D Interactive
    TWEET
    “Agencies should not think of the Internet like TV - think about the difference. It is incredibly measurable”
    #IAA2010
    Day 2: Highlights & Notable Tweets
  • 38. TWEET
    Akasaka credits the IAA with driving positive social change, attracting youth and changing the way we solve problems
    #IAA2010
    TWEET
    “The advertising industry has played a huge role in shaping of the perceptions of women. We can be the driver for change”
    -Kiyo Akasaka
    #IAA2010
    Keynote Speech:
    Kiyo Akasaka - Under Secretary-General, Communications, the United Nations
    TWEET
    “The United Nations is inviting IAA members to contribute to the global campaign to stop violence against women - a global pandemic”
    -Kiyo Akasaka
    #IAA2010
    Day 2: Highlights & Notable Tweets
  • 39. Close of the 42nd IAA World Congress
    Alan Rutherford - Chairman and World President, International Advertising Association
    Day 2: Highlights & Notable Tweets
  • 40. For information on IAA events, sponsorship
    and how to become a member contact:
    Michael Lee - IAA Executive Director
    michael.lee@iaaglobal.org
    www.iaaglobal.org