Mass Communication & Media Literacy 01
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Mass Communication & Media Literacy 01

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http://moodle.mmu.ac.uk 78
http://masscomm2011.wordpress.com 36
http://clivemcgoun.net 11

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    Mass Communication & Media Literacy 01 Mass Communication & Media Literacy 01 Presentation Transcript

    • Mass Communication & Media Literacy
    • Organisation of the unit
      Syllabus
      Assessment
      Online study
      http://clivemcgoun.net/
    • We swim in an ocean of mass communication, exposed almost 50% of our waking hours to media messages. So immersed are we in these messages that we often are unmindful of their existence, let alone their influences.
      Mass media are the
      vehicles through
      which messages
      are disseminated
      to mass audiences.
      The term is also
      used for industries
      built on mass
      media.
    • Media Ubiquity
      • Media Exposure
      • Concurrent Media Usage
      • Inescapable Symbiosis
      • Hierarchy of Media Literacy
      • Media Awareness
    • http://news.bbc.co.uk/1/hi/sci/tech/7562079.stm
    • Exposure
    • Concurrent media usage
      The annual Communications Market Report says the average person spends about 15 hours 45 minutes every day awake. Of this time, it says, the average person spends seven hours and five minutes "engaging in media and communications activities".
      However, it found that most people are able to cram in even more by multi-tasking. For example, the report found that adults aged between 16 and 24 appeared to consume the least, spending just six hours and 35 minutes a day on the phone, laptop, radio or television.
    • What are your patterns and habits in using
      media communication?
    • Inescapable symbiosis
      Symbiosis (a mutually advantageous situation)
      Personal dependence
      Information
      Entertainment
      Persuasion (‘the market place of ideas’)
      Media dependence
    • Why do people need media today?
      What is the role of persuasion in today’s society?
    • A hierarchy of media literacyAwareness
      Message Form
      Message vs. Messenger
      Motivation Awareness
      Media Limitations
      Traditions
      Media Myths
    • Media Literacy
      Consume
      +
      Produce
      =
      Produsage