0
The Cloud Appliance Company
Leap into the Cloud
About Visual Frog
• Visual Frog is a cloud
appliance product company
offering the “Packaged Cloud”
 Virtual Server Cloud
...
The VDI Market Size

Forecasted growth in the Virtual Desktop Market (in $Bn)
Source: Morgan Stanley Research, 2011 and AB...
Customer Profile
• Who needs Virtual Desktops?
 Healthcare




Clinicians
Consultants
HIPA Compliance

 Law
• Virtual...
Competitive Landscape
•
•
•
•
•
•
•

Vmware
Citrix
Desktone
Unidesk
Virtual Bridges
Oracle
Quest Software

Larger vendors ...
Projected VDI Costs
One

of

the

major

factors

that

prospective customers consider while
deciding which desktop virtua...
Visual Frog JumpBox

© 2013 Visual Frog, Inc. / Confidential

7
Visual Frog Product
Product Line

• Bullfrog Cloud



No License Fees!

Lil Bullfrog Cloud Appliance – SMB
Big Bullfrog ...
Visual Frog Product
Strategic Focus

• First Four Market Verticals


Healthcare



Energy



Law



3D Engineering


...
Visual Frog Product
Marketing Initiatives

•

Innovation Pavilion


Showcase Scenarios


Cloud Server



Virtual Deskto...
Visual Frog Delivery
Professional Services

•

Delivery Team



Delivery Engineer



•

Project Manager
Integration Eng...
V-Frog Sales – Delivery Plan
• Industry






Energy
Health Care
Law
3D Engineering
Government

• Locations





...
Financial Projections

© 2013 Visual Frog, Inc. / Confidential

13
3-Year Success Strategy
• Targeting $50 Million of Revenue
in 3 Years
• Business Milestones
 US Regional Sales HQs



...
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Visual Frog - Leap into the Cloud

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Transcript of "Visual Frog - Leap into the Cloud"

  1. 1. The Cloud Appliance Company Leap into the Cloud
  2. 2. About Visual Frog • Visual Frog is a cloud appliance product company offering the “Packaged Cloud”  Virtual Server Cloud  Virtual Desktop Cloud  WAN Accelerator © 2013 Visual Frog, Inc. / Confidential 2
  3. 3. The VDI Market Size Forecasted growth in the Virtual Desktop Market (in $Bn) Source: Morgan Stanley Research, 2011 and ABI Research, 2012 The client virtualization market is maturing at a rapid pace; new approaches such as workspace as a service (WaaS) and mobile experience virtualization are beginning to emerge. The market itself is beginning to consolidate as larger vendors acquire unique smaller firms to access new capabilities and customer groups. Gartner, “HVD (hosted virtual desktop) deployments are forecast to reach 74 million users by 2014 or 15% of professional desktop users”. The global market for such hosted virtual desktops is forecast to grow from approximately $500 million in 2009 to a cumulative total of nearly $5 billion by 2016 (ABI Research, 2012). IDC Worldwide Client Virtualization 2012 Vendor Analysis Source: IDC MarketScape 2012 © 2013 Visual Frog, Inc. / Confidential 3
  4. 4. Customer Profile • Who needs Virtual Desktops?  Healthcare    Clinicians Consultants HIPA Compliance  Law • Virtual desktops allow the users to bring their own device (BYOD) • Controls security • Reduces IT hard and support costs • Reduces licensing costs • Enables new employees • Future proofs the desktop • Improved user experience • Access from any device  Security profiles   Partner Asset Enforcement Remote access to court documents – Centralized control – Large documents – SBU Data  Consultants  Government  Telecommunications  Call Centers  Retail  POS © 2013 Visual Frog, Inc. / Confidential 4
  5. 5. Competitive Landscape • • • • • • • Vmware Citrix Desktone Unidesk Virtual Bridges Oracle Quest Software Larger vendors naturally offer more capabilities to their customers; thus many of them lead in this study. However, many innovations are coming from the smaller start-ups, which build their whole business around those differentiating innovations. The result is many start-ups are gaining rapid traction in the market and performed well in this study. IDC Worldwide Client Virtualization 2012 Vendor Analysis Source: IDC MarketScape 2012 © 2013 Visual Frog, Inc. / Confidential 5
  6. 6. Projected VDI Costs One of the major factors that prospective customers consider while deciding which desktop virtualization solution is suitable for them, is cost. Citrix, one of the major players in this Component Cost per concurrent user sphere, offers Virtual desktop solutions Off-the-shelf server $100 - $150 VDI-in-a-Box with Citrix HDX $160 Website, 2013). Figure 5 to the left, Hypervisor $0 to $65 shows the breakdown of the upfront Microsoft VDA License* $0 to $100 costs to acquire the infrastructure Total $260 to $475 per Desktop for under $500 per user (Citrix needed to deploy VDI solutions from Citrix. Costs associated with deploying Citrix’s Virtual Desktop Solution Source: Citrix Website, 2013 © 2013 Visual Frog, Inc. / Confidential 6
  7. 7. Visual Frog JumpBox © 2013 Visual Frog, Inc. / Confidential 7
  8. 8. Visual Frog Product Product Line • Bullfrog Cloud   No License Fees! Lil Bullfrog Cloud Appliance – SMB Big Bullfrog Cloud Appliance - Enterprise • Tree Frog Virtual Desktop  Virtual Desktop Cloud Appliance  Thin Client • JumpBox  Remote Location Service Accelerator  Accelerates VM Without Replication We have 2 solutions ready for delivery! © 2013 Visual Frog, Inc. / Confidential 8
  9. 9. Visual Frog Product Strategic Focus • First Four Market Verticals  Healthcare  Energy  Law  3D Engineering  Government • Building Separate Sales Practices For Each Market  Experienced Domain Experts  Dedicated Sales Force  Highly–Specialized Cloud Programs, Products, People • Practice Verticals General Managers  Cloud Expertise  Commit to Three Year Revenue Target © 2013 Visual Frog, Inc. / Confidential 9
  10. 10. Visual Frog Product Marketing Initiatives • Innovation Pavilion  Showcase Scenarios  Cloud Server  Virtual Desktop  Accelerator  Highlight Industry Pain Points   Practice  Products Showcased  Product Solutions Integration  Expertise Showcased in all Areas Demo Center  Partner Vertical Promotions Large Conference Room  • Briefing Center © 2013 Visual Frog, Inc. / Confidential 10
  11. 11. Visual Frog Delivery Professional Services • Delivery Team   Delivery Engineer  • Project Manager Integration Engineer Support Team  7X24  Integration Support Team  Post Delivery Support Team  Third Level Support Team © 2013 Visual Frog, Inc. / Confidential 11
  12. 12. V-Frog Sales – Delivery Plan • Industry      Energy Health Care Law 3D Engineering Government • Locations     Chicago Houston East (Boston / Philadelphia / VA) West (Denver) V-Frog Sales Regions © 2013 Visual Frog, Inc. / Confidential 12
  13. 13. Financial Projections © 2013 Visual Frog, Inc. / Confidential 13
  14. 14. 3-Year Success Strategy • Targeting $50 Million of Revenue in 3 Years • Business Milestones  US Regional Sales HQs     South West - Houston, TX North East – Boston, MA Mid-West – Chicago, IL West Coast – Denver, CO  $5 Million Dollars in Sales • Business Strategic Progressions  Hire Sales / Marketing Team  Product Brand Marketing  Tradeshows  Trade Magazines • Marketing Start  Q1 2013 • Sales Push  Q1 2013 © 2013 Visual Frog, Inc. / Confidential & Proprietary 14
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