The Online Marketing Platform
Personalization Solution Overview
February, 2008
Copyright © 2008 Valtira, LLC
The contents of this presentation are confidential and proprietary to Valtira, LLC.

Valtira - The Basic Profile
• We provide a software platform for marketing
• Delivered as a service over the web - so no IT
requirements
• Founded in 2003, offices Downtown Minneapolis
• Team of 17 (+ trained contractor/offshore network)
• Strong & Experienced Management Team
• Self funded, cash flow positive
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform

Valtira - The Online Marketing Platform
Todayʼs web is behavior-based, socially-
networked, and inter-connected.
Online marketing needs to be:
• Purposeful - the whole “conversation” should be connected,
measured and optimized
• High Impact - use of rich media cannot be constrained, content
should be targeted, information should be shared
• Business driven - the marketing team must be empowered to
move at marketing speed and experiment, measure and adapt
This is what we do.
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform

The Platform Components:
• Modular
•
Social
eMail Prospects
Networks
Integrated
eCommerce Web 2.0
• Flexible
Campaigns Personalization
Dashboard
Content
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform

Who are we working with?
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform

Valtira Personalization Solutions
• Easily serve the right message to the right audience
• Track responses, conversions to improve ROI
• Personalize on a a variety of rules
• Domain, location, campaign, natural/paid search, click-
through history and more
• Easy, scalable implementation
• Reduce resources required to manage landing pages
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform

Valtira Personalization Solutions
• Personalization Server
• Enables easy implementation on existing websites
• Just setup rules and add code snippet to page
• Ability to scale to Personalization Platform
• Personalization Platform
• Built on Valtira Online Marketing Platform
• Enables full personalization including full click-through history
• Full integration into content management, campaign tracking, social
networking and eCommerce.
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform

Personalized Promotions
• 3 promotion spots
• Users select from
predefined rules
• Location based
• User preferences
• Featured promo
• New promotions are
set up and “tagged”
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform

Industry Personalization
• Market Rule
• Summarize solution
offering to target
prospects
• Link to more detail
content
• Randomized rule if not
target
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform

Geographic Personalization
• Geographic Market
Rule
• Drive visitor to
news or events
• Based on
geographic location
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform

Easily Setup and Update Rules
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform

Track Responses and ROI
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform

Valtira Personalization Benefits
• Talk directly to your clients
• Zero lead time - easily start on current website
• Non-intrusive architecture
• Track campaigns and complete A/B tests
• Scalable, start with one rule and add as you learn
• Improve ROI of web marketing solutions
The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform