The Online Marketing Platform




Personalization Solution Overview
February, 2008




                            Copyrig...
Valtira - The Basic Profile

                    •       We provide a software platform for marketing

                    ...
Valtira - The Online Marketing Platform

             Todayʼs web is behavior-based, socially-
             networked, and...
The Platform Components:


                                                                                               ...
Who are we working with?




The contents of this presentation are confidential and proprietary to Valtira, LLC.   The Onli...
Valtira Personalization Solutions
                    •       Easily serve the right message to the right audience
       ...
Valtira Personalization Solutions
                    •       Personalization Server
                           •    Enabl...
Personalized Promotions


                                                                                     • 3 promoti...
Industry Personalization



                                                                                      • Market...
Geographic Personalization




 • Geographic Market
   Rule
     • Drive visitor to
       news or events
     • Based on
...
Easily Setup and Update Rules




The contents of this presentation are confidential and proprietary to Valtira, LLC.   The...
Track Responses and ROI




The contents of this presentation are confidential and proprietary to Valtira, LLC.   The Onlin...
Valtira Personalization Benefits

                    •       Talk directly to your clients

                    •       Ze...
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Valtira Personalization of Web Site

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Valtira has a new way to personalize your web site without a complete revision. Get Better Results Faster from your web ads.

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Valtira Personalization of Web Site

  1. 1. The Online Marketing Platform Personalization Solution Overview February, 2008 Copyright © 2008 Valtira, LLC The contents of this presentation are confidential and proprietary to Valtira, LLC.
  2. 2. Valtira - The Basic Profile • We provide a software platform for marketing • Delivered as a service over the web - so no IT requirements • Founded in 2003, offices Downtown Minneapolis • Team of 17 (+ trained contractor/offshore network) • Strong & Experienced Management Team • Self funded, cash flow positive The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
  3. 3. Valtira - The Online Marketing Platform Todayʼs web is behavior-based, socially- networked, and inter-connected. Online marketing needs to be: • Purposeful - the whole “conversation” should be connected, measured and optimized • High Impact - use of rich media cannot be constrained, content should be targeted, information should be shared • Business driven - the marketing team must be empowered to move at marketing speed and experiment, measure and adapt This is what we do. The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
  4. 4. The Platform Components: • Modular • Social eMail Prospects Networks Integrated eCommerce Web 2.0 • Flexible Campaigns Personalization Dashboard Content The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
  5. 5. Who are we working with? The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
  6. 6. Valtira Personalization Solutions • Easily serve the right message to the right audience • Track responses, conversions to improve ROI • Personalize on a a variety of rules • Domain, location, campaign, natural/paid search, click- through history and more • Easy, scalable implementation • Reduce resources required to manage landing pages The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
  7. 7. Valtira Personalization Solutions • Personalization Server • Enables easy implementation on existing websites • Just setup rules and add code snippet to page • Ability to scale to Personalization Platform • Personalization Platform • Built on Valtira Online Marketing Platform • Enables full personalization including full click-through history • Full integration into content management, campaign tracking, social networking and eCommerce. The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
  8. 8. Personalized Promotions • 3 promotion spots • Users select from predefined rules • Location based • User preferences • Featured promo • New promotions are set up and “tagged” The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
  9. 9. Industry Personalization • Market Rule • Summarize solution offering to target prospects • Link to more detail content • Randomized rule if not target The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
  10. 10. Geographic Personalization • Geographic Market Rule • Drive visitor to news or events • Based on geographic location The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
  11. 11. Easily Setup and Update Rules The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
  12. 12. Track Responses and ROI The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform
  13. 13. Valtira Personalization Benefits • Talk directly to your clients • Zero lead time - easily start on current website • Non-intrusive architecture • Track campaigns and complete A/B tests • Scalable, start with one rule and add as you learn • Improve ROI of web marketing solutions The contents of this presentation are confidential and proprietary to Valtira, LLC. The Online Marketing Platform

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