12152010 Linked In Mc Cullagh

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12152010 Linked In Mc Cullagh

  1. 1. LinkedIn: A Strategic and Practical Approach for Job Search Carol McCullagh General Management Executive with Jacob Alonzo (Information Architect) as the Recruiter12/12/2010C McCullagh CSCMP C. McCullagh- CSCMP 12/15/2010 1
  2. 2. Disclaimer• This is not a LinkedIn primer but assumes that you have a LinkedIn account and are familiar with the “how to’s”• LinkedIn is not your resume on-line• This is how I use LinkedIn and I hope it can help you• Decide how/where you want to spend your time!12/12/2010C McCullagh CSCMP C. McCullagh- CSCMP 12/15/2010 2
  3. 3. Some Typical Job Search Challenges• Gaining credibility• Finding and making visible your fan club• Finding out target company challenges, strong points, culture, who they hire, etc.• Finding the hiring manager and info about them• Finding and developing advocates in your target companies• Making it easy for them to buy• Demonstrating skills12/12/2010C McCullagh CSCMP C. McCullagh- CSCMP 12/15/2010 3
  4. 4. Job Search-isms Summary• People hire people they know, like and trust• Make it easy for them to buy; NO SURPRISES!• Find others and be foundCan LinkedIn Help? Yes, it’s one tool in your toolbox. How?• By how you market yourself• Your network12/12/2010C McCullagh CSCMP C. McCullagh- CSCMP 12/15/2010 4
  5. 5. Profile- Your Marketing Opportunity• Your on-line identity• Professional photo – Your identity – Helps people remember you – Puts a face to your resume• Your personality and how you work (fit and style)• Your companies/schools (credibility) – Match your resume – Allows you to find co-workers using Colleagues function – Connections from your companies lends credibility that you worked there and had the roles you say you did12/12/2010C McCullagh CSCMP C. McCullagh- CSCMP 12/15/2010 5
  6. 6. Profile (cont’d)• Your Interests – fit – a connection• Other Internet – can point them to your Twitter, Facebook or ZoomInfo type sites plus any blogs• Patents and Publications12/12/2010C McCullagh CSCMP C. McCullagh- CSCMP 12/15/2010 6
  7. 7. Profile (cont’d)• Endorsements – Allows others and you to validate what roles you had; who you interfaced with; something unique about you that was valued; your values – Prefer non- recent bosses so that recent ones have the freedom to address the hiring manager’s concerns and priorities – Lends credence to in-transition activities12/12/2010C McCullagh CSCMP C. McCullagh- CSCMP 12/15/2010 7
  8. 8. Your Network• Connections – Strong relationships vs. numbers – YES • Need numbers to be able see names and full profiles – Diversity is good • You don’t know who knows who • Less competition outside your function/industry • Become known as a connector12/12/2010C McCullagh CSCMP C. McCullagh- CSCMP 12/15/2010 8
  9. 9. Your Network (cont’d)• How you can use it if it’s robust – Find other colleagues/friends – Find the hiring manager – Find people in your target companies to have info discussions with them – Find past employees to have discussions with – Help others – Lot’s more ….12/12/2010C McCullagh CSCMP C. McCullagh- CSCMP 12/15/2010 9
  10. 10. Self-marketing and Network• Groups – Common interests – Bring people into your network without linking – Webinars, articles, meetings – many free• Companies – Track hires, promotions, leavings• Answers – Establish visible credibility as an expert• Jobs – Tells you who in your network works there12/12/2010C McCullagh CSCMP C. McCullagh- CSCMP 12/15/2010 10
  11. 11. Self-marketing and Network (cont’d)• Network Activity – Tell your connections something of value; keeps you in their mind; caution- don’t overuse• Books – Addresses the “I know you”• Events – Where others can find you12/12/2010C McCullagh CSCMP C. McCullagh- CSCMP 12/15/2010 11
  12. 12. LinkedIn Summary• Is a very powerful tool that allows you to establish an electronic identity visible to the world• Is what you put into it – it’s not just job search but the rest of your life!• Allows you to establish relationships globally• Keep in touch with people over years, decades, …• Figure out what you need/want, then find out how to do it!12/12/2010C McCullagh CSCMP C. McCullagh- CSCMP 12/15/2010 12

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