Using Physical Events for Press<br />For the Startup PR Summit<br />Chris McCann <br />
The Power of Events<br />Evangelists, Customers, Friends+Journalists and the Press<br />
Results<br />
Not Just Tech.<br />
So, How can you Participate?<br />
My 4 points<br />If you want to get involved with events you have 4 options (Descending commitment)<br />Producer<br />Spe...
Volunteer<br />
DEMO<br />
Speaking<br />
How do I get speaking gigs?<br />- Speak!!<br />
Producing <br />Stereotype:<br />Producing events are hard, it sucks and it’s time intensive.<br />
Producing<br />Truth:<br />That is exactly right, but high ROI<br />
6 Common Types of Events<br />
1. User Groups<br />
2. Hackatons<br />
3. Launch Party<br />
4. Mixer<br />
5. Conference<br />
6. After Party (Piggyback)<br />
Essence of Events<br />
Signup for StartupDigest.com<br />See event formats, speaking opportunities, volunteer.<br />
Questions?<br />Chris McCann<br />@McCannatron<br />Chris@thestartupdigest.com<br />How do I get sponsors ?<br />Should I ...
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Using Physical Events for Press -

  1. 1. Using Physical Events for Press<br />For the Startup PR Summit<br />Chris McCann <br />
  2. 2.
  3. 3. The Power of Events<br />Evangelists, Customers, Friends+Journalists and the Press<br />
  4. 4.
  5. 5. Results<br />
  6. 6. Not Just Tech.<br />
  7. 7. So, How can you Participate?<br />
  8. 8. My 4 points<br />If you want to get involved with events you have 4 options (Descending commitment)<br />Producer<br />Speak<br />Demo<br />Volunteer<br />
  9. 9. Volunteer<br />
  10. 10. DEMO<br />
  11. 11. Speaking<br />
  12. 12. How do I get speaking gigs?<br />- Speak!!<br />
  13. 13. Producing <br />Stereotype:<br />Producing events are hard, it sucks and it’s time intensive.<br />
  14. 14. Producing<br />Truth:<br />That is exactly right, but high ROI<br />
  15. 15. 6 Common Types of Events<br />
  16. 16. 1. User Groups<br />
  17. 17. 2. Hackatons<br />
  18. 18. 3. Launch Party<br />
  19. 19. 4. Mixer<br />
  20. 20. 5. Conference<br />
  21. 21. 6. After Party (Piggyback)<br />
  22. 22. Essence of Events<br />
  23. 23. Signup for StartupDigest.com<br />See event formats, speaking opportunities, volunteer.<br />
  24. 24. Questions?<br />Chris McCann<br />@McCannatron<br />Chris@thestartupdigest.com<br />How do I get sponsors ?<br />Should I hire a freelance organizer?<br />How many people do I need for my first event? <br />Where do I find out about events?<br />What about international events?<br />How do you handle ticketing? <br />How can I submit events to StartupDigest?<br />Where should I hold my event?<br />How can I market my first event?<br />What’s the Revenue potential on a conference?<br />Should I organize a conference first?<br />Should I charge people for my event? <br />
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