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StartupDigest: Tips for Growing an Email Newsletter<br />Social Email Conf<br />Chris McCann@mccannatron<br />
What is StartupDigest?<br /><ul><li>StartupDigest is a media company around startups, technology, events, and conferences
22 to 67,000+ subscribers in 7 months
1 to 51+ cities and verticals in 7 months
Regarded as the worldwide source for tech startup events by:</li></ul>"Plain and simple, Startup Digest seems like a prett...
Growth<br /># of Subscribers<br />
The Email Funnel<br />Landing Page<br />Signup<br />First Campaign <br />Content <br />Repeat<br />
Landing Page<br />Optimize for signups<br />Focus on Social Proof <br />Tell users what they are getting <br />
StartupDigest<br />
Thrillist<br />
GAP<br />
Sign-Up<br />Optimize for Sharing<br />Keep the barrier to singing up low<br />Send a powerful confirmation email<br />
StartupDigest<br />
ClicktoTweet<br />
The Result<br />
ScoutMob<br />
ScoutMob<br />http://scoutmob.com/san-francisco<br />
First Campaign<br />Clear niche <br />Editorialize<br />Tone (personality, not Brand)<br />Share inside the email<br />Fre...
GeekChicDaily<br />
Zozi<br />
StartupDigest Editorial<br />
StartupDigest Advertorial + Share<br />
Repeat<br />We Love Email Newsletters because:<br />Brand Recognition<br />Only need to sell subscriber once <br />Trusted...
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StartupDigest: Tips for Growing an Email Newsletter

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Here is a presentation I am giving at the Social Email Marketing Conference on September 17th, 2010

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Transcript of "StartupDigest: Tips for Growing an Email Newsletter"

  1. 1. StartupDigest: Tips for Growing an Email Newsletter<br />Social Email Conf<br />Chris McCann@mccannatron<br />
  2. 2. What is StartupDigest?<br /><ul><li>StartupDigest is a media company around startups, technology, events, and conferences
  3. 3. 22 to 67,000+ subscribers in 7 months
  4. 4. 1 to 51+ cities and verticals in 7 months
  5. 5. Regarded as the worldwide source for tech startup events by:</li></ul>"Plain and simple, Startup Digest seems like a pretty smart idea to me..."<br />
  6. 6. Growth<br /># of Subscribers<br />
  7. 7. The Email Funnel<br />Landing Page<br />Signup<br />First Campaign <br />Content <br />Repeat<br />
  8. 8. Landing Page<br />Optimize for signups<br />Focus on Social Proof <br />Tell users what they are getting <br />
  9. 9. StartupDigest<br />
  10. 10. Thrillist<br />
  11. 11. GAP<br />
  12. 12. Sign-Up<br />Optimize for Sharing<br />Keep the barrier to singing up low<br />Send a powerful confirmation email<br />
  13. 13. StartupDigest<br />
  14. 14. ClicktoTweet<br />
  15. 15. The Result<br />
  16. 16.
  17. 17. ScoutMob<br />
  18. 18. ScoutMob<br />http://scoutmob.com/san-francisco<br />
  19. 19. First Campaign<br />Clear niche <br />Editorialize<br />Tone (personality, not Brand)<br />Share inside the email<br />Frequency (daily, weekly, monthly)<br />
  20. 20. GeekChicDaily<br />
  21. 21. Zozi<br />
  22. 22. StartupDigest Editorial<br />
  23. 23. StartupDigest Advertorial + Share<br />
  24. 24. Repeat<br />We Love Email Newsletters because:<br />Brand Recognition<br />Only need to sell subscriber once <br />Trusted Source (quickly)<br />Push vs. Pull<br />Highly targeted niche audience <br />
  25. 25. Outside the Email<br />Events<br />Partnerships / Advetorial Swaps<br />Blog Content <br />
  26. 26. Takeaways<br />Use social proof on landing page<br />Introduce share into the signup process<br />Editorialize and Personalize your content<br />Sign up for www.thestartupdigest.com and see firsthand what I am talking about<br />
  27. 27. Questions?<br />What metrics do you look at?<br />How do you make money?<br />What email software do you use?<br />What do you use for signups<br />Are open rate reliable? <br />Chris McCann<br />chris@thestartupdigest.com<br />@cmccann7<br />Why not do a blog? <br />What do you write about in your Blog?<br />What’s more effective, twitter of facebook?<br />Have you ever done a list buy?<br />What about contests or promotions?<br />Should I send text or html emails?<br />
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