Repeat We Love Email Newsletters because: Brand Recognition Only need to sell subscriber once Trusted Source (quickly) Push vs. Pull Highly targeted niche audience
Outside the Email Events Partnerships / Advetorial Swaps Blog Content
Takeaways Use social proof on landing page Introduce share into the signup process Editorialize and Personalize your content Sign up for www.thestartupdigest.com and see firsthand what I am talking about
Questions? What metrics do you look at? How do you make money? What email software do you use? What do you use for signups Are open rate reliable? Chris McCann email@example.com @cmccann7 Why not do a blog? What do you write about in your Blog? What’s more effective, twitter of facebook? Have you ever done a list buy? What about contests or promotions? Should I send text or html emails?