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StartupDigest: Tips for Growing an Email Newsletter

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Here is a presentation I am giving at the Social Email Marketing Conference on September 17th, 2010

Here is a presentation I am giving at the Social Email Marketing Conference on September 17th, 2010

Published in: Business

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Transcript

  • 1. StartupDigest: Tips for Growing an Email Newsletter
    Social Email Conf
    Chris McCann@mccannatron
  • 2. What is StartupDigest?
    • StartupDigest is a media company around startups, technology, events, and conferences
    • 3. 22 to 67,000+ subscribers in 7 months
    • 4. 1 to 51+ cities and verticals in 7 months
    • 5. Regarded as the worldwide source for tech startup events by:
    "Plain and simple, Startup Digest seems like a pretty smart idea to me..."
  • 6. Growth
    # of Subscribers
  • 7. The Email Funnel
    Landing Page
    Signup
    First Campaign
    Content
    Repeat
  • 8. Landing Page
    Optimize for signups
    Focus on Social Proof
    Tell users what they are getting
  • 9. StartupDigest
  • 10. Thrillist
  • 11. GAP
  • 12. Sign-Up
    Optimize for Sharing
    Keep the barrier to singing up low
    Send a powerful confirmation email
  • 13. StartupDigest
  • 14. ClicktoTweet
  • 15. The Result
  • 16.
  • 17. ScoutMob
  • 18. ScoutMob
    http://scoutmob.com/san-francisco
  • 19. First Campaign
    Clear niche
    Editorialize
    Tone (personality, not Brand)
    Share inside the email
    Frequency (daily, weekly, monthly)
  • 20. GeekChicDaily
  • 21. Zozi
  • 22. StartupDigest Editorial
  • 23. StartupDigest Advertorial + Share
  • 24. Repeat
    We Love Email Newsletters because:
    Brand Recognition
    Only need to sell subscriber once
    Trusted Source (quickly)
    Push vs. Pull
    Highly targeted niche audience
  • 25. Outside the Email
    Events
    Partnerships / Advetorial Swaps
    Blog Content
  • 26. Takeaways
    Use social proof on landing page
    Introduce share into the signup process
    Editorialize and Personalize your content
    Sign up for www.thestartupdigest.com and see firsthand what I am talking about
  • 27. Questions?
    What metrics do you look at?
    How do you make money?
    What email software do you use?
    What do you use for signups
    Are open rate reliable?
    Chris McCann
    chris@thestartupdigest.com
    @cmccann7
    Why not do a blog?
    What do you write about in your Blog?
    What’s more effective, twitter of facebook?
    Have you ever done a list buy?
    What about contests or promotions?
    Should I send text or html emails?

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