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StartupDigest: Passion, Marketing, Launch. - EventTech 2010

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Here is the presentation for my talk at EventTech 2010.

Here is the presentation for my talk at EventTech 2010.

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Transcript

  • 1. StartupDigest: Passion, Marketing, Launch.
    EventTech
    Chris McCann@Cmccannatron
  • 2. What is StartupDigest?
    • StartupDigest is a media company around startups, technology, events, and conferences
    • 3. 22 to 52,000+ subscribers in 26 weeks
    • 4. 2 to 34 cities in 16 weeks
    • 5. Regarded as the worldwide source for high tech startup events by:
    "Plain and simple, [Startup Digest] seems like a pretty smart idea to me..."
  • 6. Team
    Brendan McManusCo-Founder of StartupDigest, first employee for Wildfire Interactive, Inc. and the UpDown
    Chris McCann
    Co-Founder of StartupDigest, Advisor for SSE Labs (Stanford University) founding team TEDx Silicon Valley
    Local Curators:
  • 7. Growth
    # of Subscribers
  • 8. Online for Offline
    Meetup is the best example
    We’re using a media property to promote physical interaction
    Level of engagement highest in person
    Can’t replace physical interaction
  • 9. Online for Offline
    Examples
    1 tweet $500,000
    Free lawyer
    Met a co-founder
    Developer conquering social anxiety
    Helping serial entrepreneurs give back
  • 10. Very Powerful Stuff
    +
  • 11. Marketing your Event
    We see 100+ events a week in 40+ cities
    Media Sponsors for 30+ events in <2 months
    Small meetup to huge conference corporation
    We want to help make your events better
  • 12. What I look For:
  • 13. Good Story
  • 14. How not to pitch
  • 15. Get to Know the Media
  • 16. Biggest Advice
    Have fun with your audience!
  • 17. SDbase
    “CrunchBase” for events
    Collection of data from all the events we featured
    Ability to rate/review events
    Built on a wiki
  • 18. Contact
    Chris McCann
    chris@thestartupdigest.com
    @cmccann7