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StartupDigest @ Kellogg

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Transcript

  • 1. “SD @ Kellogg”
  • 2. What is StartupDigest
    MVP
    MVP Examples
    Advice
  • 3. StartupDigest is the insider’s guide to the startup technology world.
    Regarded as the worldwide source for high tech startup events by:
    "Plain and simple, [Startup Digest] seems like a pretty smart idea to me..."
  • 4. Curators
    Brendan McManusCo-Founder of StartupDigest, first employee for Wildfire Interactive, Inc. and the UpDown
    Chris McCann
    Co-Founder of StartupDigest, organizer for Geeks on a Plane Tokyo, founding team TEDx Silicon Valley
    Local Curators:
  • 5. Growth
    Subscriber Growth
  • 6.
  • 7. Minimal Viable Product = MVP
  • 8. MVP = “Minimal Viable Product”
    The minimum viable product is that product which has just those features and no more that allows you to ship a product for early adopters
  • 9. Contra-MVP Example
    Web-OS
  • “Deploy first, code later”
    MVP’s can start off as an email, google ad words, offer, landing page
    Secret: Non-development
  • 13. What’s the point of an MVP?
    • Get feedback
    • 14. See if anyone wants this
    • 15. Test revenue
    • 16. Test and prove traction
  • What is Traction?
    • Traction is your story of momentum
    • 17. “5,000 users in 4 months”
    • 18. “Revenue doubling every quarter”
    • 19. “Converting 5% of new users to paid users”
  • Startups = An Experiment
    • Hypothesis = problem
    • 20. Test = MVP
    • 21. Success = Traction
    • 22. Scaling = Business
  • 23. MVP Examples
  • 24. Cars Direct
  • 25. Foursquare
  • 26. 4 Hour work week
  • 27. Events
  • 28. How we use MVP’s
  • 29. Lasting Advice
    An MVP is not the end
    You don’t need to be technical to create an MVP
    A startup is an experiment
    Startup MVP’s based on your own problems
  • 30. *Advice for non-technical founders
    http://startupdigest.com/2011/04/17/non-technical-founder-code/
    http://learnpythonthehardway.org/
    http://tryruby.org/
    http://try-clojure.org/
  • 31. <shameless plug>
    Sign up @ StartupDigest.com
    </shameless plug>
  • 32. Questions?
    Chris McCann
    chris@startupdigest.com
    @McCannatron

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