StartupDigest @ Kellogg

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StartupDigest @ Kellogg

  1. 1. “SD @ Kellogg”<br />
  2. 2. What is StartupDigest<br />MVP<br />MVP Examples <br />Advice<br />
  3. 3. StartupDigest is the insider’s guide to the startup technology world. <br />Regarded as the worldwide source for high tech startup events by:<br />"Plain and simple, [Startup Digest] seems like a pretty smart idea to me..."<br />
  4. 4. Curators<br />Brendan McManusCo-Founder of StartupDigest, first employee for Wildfire Interactive, Inc. and the UpDown<br />Chris McCann<br />Co-Founder of StartupDigest, organizer for Geeks on a Plane Tokyo, founding team TEDx Silicon Valley<br />Local Curators:<br />
  5. 5. Growth<br /> Subscriber Growth<br />
  6. 6.
  7. 7. Minimal Viable Product = MVP<br />
  8. 8. MVP = “Minimal Viable Product”<br />The minimum viable product is that product which has just those features and no more that allows you to ship a product for early adopters<br />
  9. 9. Contra-MVP Example<br />Web-OS<br /><ul><li>Raised $1M
  10. 10. 2 years to build
  11. 11. Epic launch
  12. 12. Epic failure</li></li></ul><li>“Deploy first, code later”<br />MVP’s can start off as an email, google ad words, offer, landing page<br />Secret: Non-development<br />
  13. 13. What’s the point of an MVP?<br /><ul><li>Get feedback
  14. 14. See if anyone wants this
  15. 15. Test revenue
  16. 16. Test and prove traction</li></li></ul><li>What is Traction?<br /><ul><li>Traction is your story of momentum
  17. 17. “5,000 users in 4 months”
  18. 18. “Revenue doubling every quarter”
  19. 19. “Converting 5% of new users to paid users”</li></li></ul><li>Startups = An Experiment<br /><ul><li>Hypothesis = problem
  20. 20. Test = MVP
  21. 21. Success = Traction
  22. 22. Scaling = Business</li></li></ul><li>
  23. 23. MVP Examples<br />
  24. 24. Cars Direct<br />
  25. 25. Foursquare<br />
  26. 26. 4 Hour work week<br />
  27. 27. Events<br />
  28. 28. How we use MVP’s<br />
  29. 29. Lasting Advice<br />An MVP is not the end<br />You don’t need to be technical to create an MVP<br />A startup is an experiment<br />Startup MVP’s based on your own problems<br />
  30. 30. *Advice for non-technical founders<br />http://startupdigest.com/2011/04/17/non-technical-founder-code/<br />http://learnpythonthehardway.org/<br />http://tryruby.org/<br />http://try-clojure.org/<br />
  31. 31. <shameless plug><br />Sign up @ StartupDigest.com<br /></shameless plug><br />
  32. 32. Questions?<br />Chris McCann<br />chris@startupdigest.com<br />@McCannatron<br />
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