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Social Media - Stanford Social E ASB (January 2010)
Social Media - Stanford Social E ASB (January 2010)
Social Media - Stanford Social E ASB (January 2010)
Social Media - Stanford Social E ASB (January 2010)
Social Media - Stanford Social E ASB (January 2010)
Social Media - Stanford Social E ASB (January 2010)
Social Media - Stanford Social E ASB (January 2010)
Social Media - Stanford Social E ASB (January 2010)
Social Media - Stanford Social E ASB (January 2010)
Social Media - Stanford Social E ASB (January 2010)
Social Media - Stanford Social E ASB (January 2010)
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Social Media - Stanford Social E ASB (January 2010)

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Here is a presentation I gave as a guest lecturer for Stanford Universities Social-E ASB (Alternative Spring Break) class. …

Here is a presentation I gave as a guest lecturer for Stanford Universities Social-E ASB (Alternative Spring Break) class.

It starts with a high level overview of social media and email marketing and gets into specific tactics as the slides progress.

Published in: Technology, Education
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Transcript

  • 1. @Stanford Social-E ASB
    1/18/2010
  • 2. Why am I talking?
    Social Media Strategist
    100k+ UStream
    45+ Countries Worldwide
    11.8m Social Media Impressions
    30+ Volunteers
    www.tedxsv.org
    Co-Founder
    • > 3 months
    • 3. 13 Digests Worldwide (Paris, Tokyo, NYC, Toronto, etc)
    • 4. 20k+ Subscribers
    • 5. 17 team members
    • 6. www.thestartupdigest.com
  • Big Picture: Have a Purpose
    TEDxSV = Inspire social change
    [Startup Digest] = Connect startup hubs
    TEDxSV = Increase UStream, facilitate convo’s, build brand
    [Startup Digest] = Subscribers, Curators, Sponsors
  • 7. Big Picture: Use Metrics
    TEDxSV = bit.ly, pieces of content, FB fans, RT’s, etc
    [Startup Digest] = Subscribers, Conversion Rate, additional cities, open-rate, etc
    Why?
    Motivation, Baselines, Goals, Continuous updates
  • 8. Big Picture: Leading
    TEDxSV = Execution vs. Leading, Inspire Ideas and Updates
    [Startup Digest] = Distributed Curators, Consolidated effort
    Why?
    Distrusted reach beyond yourself, get others to take action, scale, commitment
  • 9. ToolBox: Your Levers
    Type of Content: Announcements, news, community driven, etc
    Channels: Facebook, Twitter, YouTube, UStream, etc
    Flow: Content generation and syndication
    Process-itize: Bite Size Chunks
  • 10. Practical Tactics: Package Participation
  • 11. Practical Tactics: Email Updates
    1x – 2x a week
    Use metrics, give specific ideas, generate content, ask for feedback/ideas back
    Learn from participants – Measure what works
  • 12. Practical Tactics: Ramp Up
    • 1 week before a specific events
    • 13. Keep pushing for higher and higher goals
    • 14. Tap into those last influencers (next tactic)
  • Practical Tactics: Influencers + Existing Communities
    Identify – TwitterLists, bloggers, organizations
    Reach out – Introduce, share, don’t sell
    Give pre-packaged content – People are lazy
    Tips: # tags, @facebook pages, commenting, promoting & cross promoting properties
    #
  • 15. How do you initially acquire users?
    What twitter apps do you use?
    Questions?
    Contact: chris.r.mccann@gmail.com
    @cmccann7
    What are some success metrics?
    What’s the difference between Twitter and Facebook?
    Why is email still important?
    What is bit.ly?
    How can I get press to write about me?
    What’s the first thing to get started?
    What’s the difference between a facebook group and page?
    Who do you use for your mailing list?
    What do you mean cross promote?
    Why is twitter so important?

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