Email is Sexy - UC Berkeley PresentationPresentation Transcript
Email is Sexy Chris McCann
Summary [Startup Digest] is the fastest growing event resource for high tech startups in ecosystem history 22 to 31,000+ subscribers in 26 weeks 2 to 34 cities in 16 weeks Regarded as the worldwide source for high tech startup events by: "Plain and simple, [Startup Digest] seems like a pretty smart idea to me..."
Curators Brendan McManusCo-Founder of [Startup Digest], first employee for Wildfire Interactive, Inc. and the UpDown Chris McCann Co-Founder of [Startup Digest], organizer for Geeks on a Plane Tokyo, founding team TEDx Silicon Valley Local Curators:
Growth Subscriber Growth City Growth
Internet Access = Email Address
Social Networking Backbone
Tips for your Email Campaign 1. Make sure the email is sent out from a person’s name, not a generic company name
Tips for your Email Campaign 2. Make sure people opt-in
Tips for your Email Campaign 3. Give Value Add to subscribers
Tips for your Email Campaign 4. Present Exclusive Content
Tips for your Email Campaign 5. Give a unique tie in to your company
Summary Email is not going away anytime soon Email is a direct and targeted channel to your customers Email is the personal online channel
Questions? Should I send text or html newsletters? What email platform do you use? How do you make money? How do you use facebook/twitter with email? Chris McCann firstname.lastname@example.org @cmccann7 How did craigslist start? Why not just use a blog? What are the most successful email companies? What metrics do you look at? Are open rates reliable? Why shouldn’t you use gmail/etc to send newsletters?