Social Media Marketing How Can I Use YouTube, LinkedIn, Squidoo and Others to Promote my Meeting, Show and/or Company?  By...
Types of Marketing <ul><li>Outbound Marketing </li></ul><ul><li>Telemarketing </li></ul><ul><li>Trade Shows </li></ul><ul>...
Why Should You Use It? Hubspot
(c) 2011 Cris Canning CMP
What is Social Media ? <ul><li>Any communications format where the users publish the content. </li></ul><ul><li>Social med...
Social Media Can… <ul><li>Let you speak directly to your customers </li></ul><ul><li>Get immediate feedback on ideas </li>...
Who’s Using Social Media <ul><li>IBM – 100 different blogs, dozens of islands in Second Life, Forum – DeveloperWorks, Cart...
And even small companies <ul><li>Blendtec - YouTube </li></ul><ul><li>Pink Cake Box – employees blog with images & videos,...
Blogs
Event Blog & Magazine Blogs (c) 2011 Cris Canning CMP
Blogs by Email (c) 2011 Cris Canning CMP
Blog Directory - Technorati (c) 2011 Cris Canning CMP
 
Microblogging
Twitter <ul><li>Twitter is 5 years old last month </li></ul><ul><li>175 million users </li></ul><ul><li>95 million tweets ...
Twitter (c) 2011 Cris Canning CMP
(c) 2011 Cris Canning CMP
Social Networking
LinkedIn <ul><li>Good for B2B </li></ul><ul><li>Individual and company profiles - link  </li></ul><ul><li>101 million memb...
 
(c) 2011 Cris Canning CMP
(c) 2011 Cris Canning CMP
Social Networking - Linkedin (c) 2011 Cris Canning CMP
(c) 2011 Cris Canning CMP
(c) 2011 Cris Canning CMP
Facebook <ul><ul><li>51% of the US is on Facebook </li></ul></ul><ul><ul><li>1 out of 13 people worldwide is on Facebook <...
(c) 2011 Cris Canning CMP  http://www.facebook.com/pages/create.php
Facebook
(c) 2011 Cris Canning CMP
(c) 2011 Cris Canning CMP
What’s happening? (c) 2011 Cris Canning CMP
 
Media Sharing
Flickr Photo hosting sites make it easier for you to include photos.
Video Sharing – YouTube  #3 (c) 2011 Cris Canning CMP
(c) 2011 Cris Canning CMP
 
Case Study: Will It Blend Hubspot
Slideshare (c) 2011 Cris Canning CMP
Location-Based
Facebook Places – Smartphones <ul><li>Share your location with friends </li></ul><ul><li>On mobile, touch.facebook.com </l...
Foursquare <ul><li>Grew 3400% in 2010 </li></ul><ul><li>Create a venue page </li></ul><ul><li>Create an event profile </li...
(c) 2011 Cris Canning CMP
Google Maps/Places <ul><li>Maps the database the search runs on </li></ul><ul><li>If your site already exists you can “cla...
(c) 2011 Cris Canning CMP
Event Sites
Event Sites (c) 2011 Cris Canning CMP
Facebook Event Page
LinkedIn Events (c) 2011 Cris Canning CMP
Applications Include… (c) 2011 Cris Canning CMP
Public Relations 2.0 (c) 2011 Cris Canning CMP
<ul><li>Send releases directly to your target market. </li></ul><ul><ul><li>News Aggregators & Social  Bookmarking </li></...
News Aggregators - Digg It’s not always about making the front page of these sites but rather creating multiple links to y...
Social Bookmarking – Delicious (c) 2011 Cris Canning CMP
StumbleUpon <ul><li>Starcounter indicates that StumbleUpon has become a larger social media referrer than Facebook of Twit...
Establishing Expertise
(c) 2011 Cris Canning CMP
Article Marketing (c) 2011 Cris Canning CMP
Resource Box <ul><li>Visit  http://www.TheInternetArticleGuy.com  for more leading edge tips and tools for writing article...
 
Squidoo Showcase the expertise of your organization and/or upcoming speakers with one or more “lenses.”  SquidooSecrets.co...
(c) 2011 Cris Canning CMP
Shortcuts & Time Savers
TweetDeck
<ul><li>Manage multiple networks at one place </li></ul><ul><li>Web access from anywhere </li></ul><ul><li>Find new busine...
Sync your posts (c) 2011 Cris Canning CMP
Share information (c) 2011 Cris Canning CMP
(c) 2011 Cris Canning CMP
In Summary
Social Media Policy <ul><li>Biggest trend of 2011! </li></ul><ul><li>Be transparent </li></ul><ul><li>Post meaningful, res...
Get people involved <ul><li>The answer lies in engagement. </li></ul><ul><li>When people interact with each other and you ...
The Power of Content (c) 2011 Cris Canning CMP
Distribute Content Hubspot
Content:  Quality Is Key
Resources Abound <ul><li>www.mashable.com </li></ul><ul><li>www.hubspot.com </li></ul><ul><li>www.socialfish.org </li></ul...
Implementation Pick Your Tools! <ul><li>Choose carefully which tools will work best for your meeting </li></ul><ul><ul><li...
Build It and They Will  Come: Event Attendance <ul><li>Use a combination of traditional and new marketing methods to incre...
Build It and They Will  Come: Event Attendance <ul><li>Before your meeting, event or show </li></ul><ul><ul><li>Use Twitte...
Build It and They Will  Come: Event Attendance <ul><li>Example – using Twitter </li></ul><ul><ul><li>What:  Using Twitter,...
Build It and They Will  Come: Event Attendance <ul><li>“ How can you squander even one more day not taking advantage of th...
Social Media Strategy 7 Easy Steps <ul><li>Your Event’s Social Media Marketing Campaign </li></ul><ul><ul><li>Set your goa...
(c) 2011 Cris Canning CMP
 
(c) 2011 Cris Canning CMP
Thank you <ul><li>And I’ll see you online! </li></ul><ul><li>Thank you to  </li></ul><ul><li>The Venues of NTC Promenade  ...
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Social media marketing - Exhibitor Show 2011

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This is a presentation from the Exhibitor Show 2011 in Las Vegas,

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  • (c) 2011 Cris Canning CMP
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  • (c) 2011 Cris Canning CMP People who wouldn’t respond to an email or text will active via LinkedIn Bypass gatekeepers – great to reach C level
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  • (c) 2011 Cris Canning CMP Keep groups actives with questions Good to maintain positive customer service
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  • Care choosing a name because you won’t be able to change it. (c) 2011 Cris Canning CMP
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  • Adding “Deals” app for Places but not in all cities yet. You must go thru FB each time. Currently they are free (c) 2011 Cris Canning CMP
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  • (c) 2011 Cris Canning CMP Successful organizations find ways to engage their members that both entertain and inform. What are you going to do to start the conversation?
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  • Social media marketing - Exhibitor Show 2011

    1. 1. Social Media Marketing How Can I Use YouTube, LinkedIn, Squidoo and Others to Promote my Meeting, Show and/or Company? By Cris Canning CMP
    2. 2. Types of Marketing <ul><li>Outbound Marketing </li></ul><ul><li>Telemarketing </li></ul><ul><li>Trade Shows </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Email Blasts </li></ul><ul><li>Print Ads </li></ul><ul><li>TV/Radio Ads </li></ul><ul><li>Inbound Marketing </li></ul><ul><li>SEO / SEM </li></ul><ul><li>Blogging </li></ul><ul><li>Social Media </li></ul><ul><li>RSS </li></ul><ul><li>Free tools / Trials </li></ul><ul><li>Public Relations </li></ul>*** Hubspot
    3. 3. Why Should You Use It? Hubspot
    4. 4. (c) 2011 Cris Canning CMP
    5. 5. What is Social Media ? <ul><li>Any communications format where the users publish the content. </li></ul><ul><li>Social media marketing </li></ul><ul><li>is </li></ul><ul><li>inbound marketing. </li></ul>(c) 2011 Cris Canning CMP
    6. 6. Social Media Can… <ul><li>Let you speak directly to your customers </li></ul><ul><li>Get immediate feedback on ideas </li></ul><ul><li>Give people going to your Web site more resources (widgets) </li></ul><ul><li>Increase customer satisfaction </li></ul><ul><li>Let you demo how you are better than the competition </li></ul><ul><li>Allow you to spread news to 3 rd party sellers and clients </li></ul>(c) 2011 Cris Canning CMP
    7. 7. Who’s Using Social Media <ul><li>IBM – 100 different blogs, dozens of islands in Second Life, Forum – DeveloperWorks, Cartoon series on YouTube </li></ul><ul><li>Dell – on website a place for users to add ideas with voting/comments </li></ul><ul><li>Burger King – viral campaigns </li></ul>(c) 2011 Cris Canning CMP
    8. 8. And even small companies <ul><li>Blendtec - YouTube </li></ul><ul><li>Pink Cake Box – employees blog with images & videos, Flickr, YouTube, Twitter, Facebook </li></ul><ul><li>Hubspot – blog with 19,000 subscribers, Digg/Reddit/StumbleUpon, 16,000 followers on Twitter, LinkedIn Group with 34,000, Facebook with 6,000, YouTube </li></ul>(c) 2011 Cris Canning CMP
    9. 9. Blogs
    10. 10. Event Blog & Magazine Blogs (c) 2011 Cris Canning CMP
    11. 11. Blogs by Email (c) 2011 Cris Canning CMP
    12. 12. Blog Directory - Technorati (c) 2011 Cris Canning CMP
    13. 14. Microblogging
    14. 15. Twitter <ul><li>Twitter is 5 years old last month </li></ul><ul><li>175 million users </li></ul><ul><li>95 million tweets each day </li></ul><ul><li>1 billion tweets each week </li></ul>(c) 2011 Cris Canning CMP
    15. 16. Twitter (c) 2011 Cris Canning CMP
    16. 17. (c) 2011 Cris Canning CMP
    17. 18. Social Networking
    18. 19. LinkedIn <ul><li>Good for B2B </li></ul><ul><li>Individual and company profiles - link </li></ul><ul><li>101 million members worldwide </li></ul><ul><li>Majority of companies are 1000+ </li></ul><ul><li>Profiles should be correct, up-to-date and positive (more is more) </li></ul><ul><li>Past & present employees can be seen – promotions & new hires </li></ul>(c) 2011 Cris Canning CMP
    19. 21. (c) 2011 Cris Canning CMP
    20. 22. (c) 2011 Cris Canning CMP
    21. 23. Social Networking - Linkedin (c) 2011 Cris Canning CMP
    22. 24. (c) 2011 Cris Canning CMP
    23. 25. (c) 2011 Cris Canning CMP
    24. 26. Facebook <ul><ul><li>51% of the US is on Facebook </li></ul></ul><ul><ul><li>1 out of 13 people worldwide is on Facebook </li></ul></ul><ul><ul><li>Half of them are logged in at any time </li></ul></ul><ul><ul><li>2 nd most trafficked site (behind Google) </li></ul></ul><ul><ul><li>Most trafficked social media site </li></ul></ul><ul><ul><li>Top social search engine </li></ul></ul>(c) 2011 Cris Canning CMP
    25. 27. (c) 2011 Cris Canning CMP http://www.facebook.com/pages/create.php
    26. 28. Facebook
    27. 29. (c) 2011 Cris Canning CMP
    28. 30. (c) 2011 Cris Canning CMP
    29. 31. What’s happening? (c) 2011 Cris Canning CMP
    30. 33. Media Sharing
    31. 34. Flickr Photo hosting sites make it easier for you to include photos.
    32. 35. Video Sharing – YouTube #3 (c) 2011 Cris Canning CMP
    33. 36. (c) 2011 Cris Canning CMP
    34. 38. Case Study: Will It Blend Hubspot
    35. 39. Slideshare (c) 2011 Cris Canning CMP
    36. 40. Location-Based
    37. 41. Facebook Places – Smartphones <ul><li>Share your location with friends </li></ul><ul><li>On mobile, touch.facebook.com </li></ul><ul><li>Tab “Places” </li></ul><ul><li>See recent check-ins (find friends) </li></ul><ul><li>Press “Check In” at top right (Add) </li></ul><ul><li>You can disable this function in “Privacy Settings” </li></ul><ul><li>Add a “Deal” (not in every city yet) </li></ul>(c) 2011 Cris Canning CMP
    38. 42. Foursquare <ul><li>Grew 3400% in 2010 </li></ul><ul><li>Create a venue page </li></ul><ul><li>Create an event profile </li></ul><ul><li>Check-in via Smartphone </li></ul><ul><li>Most check-ins = mayor </li></ul><ul><li>Post tips for involvement </li></ul><ul><li>Badges can increase involvement as a game element </li></ul>(c) 2011 Cris Canning CMP
    39. 43. (c) 2011 Cris Canning CMP
    40. 44. Google Maps/Places <ul><li>Maps the database the search runs on </li></ul><ul><li>If your site already exists you can “claim” it – if no one claims then anyone can edit </li></ul><ul><li>Places lets you put descriptions, photos, videos (YouTube) and more </li></ul><ul><li>Post events for that place </li></ul><ul><li>Analytics </li></ul><ul><li>Gives you ranking on Google </li></ul>(c) 2011 Cris Canning CMP
    41. 45. (c) 2011 Cris Canning CMP
    42. 46. Event Sites
    43. 47. Event Sites (c) 2011 Cris Canning CMP
    44. 48. Facebook Event Page
    45. 49. LinkedIn Events (c) 2011 Cris Canning CMP
    46. 50. Applications Include… (c) 2011 Cris Canning CMP
    47. 51. Public Relations 2.0 (c) 2011 Cris Canning CMP
    48. 52. <ul><li>Send releases directly to your target market. </li></ul><ul><ul><li>News Aggregators & Social Bookmarking </li></ul></ul><ul><ul><li>Article Marketing </li></ul></ul><ul><ul><li>Distribution PR Web, PR Zoom </li></ul></ul><ul><ul><li>Online Press Room </li></ul></ul><ul><ul><li>Thought Leadership/Expertise </li></ul></ul>(c) 2011 Cris Canning CMP
    49. 53. News Aggregators - Digg It’s not always about making the front page of these sites but rather creating multiple links to your blog and website. (c) 2011 Cris Canning CMP
    50. 54. Social Bookmarking – Delicious (c) 2011 Cris Canning CMP
    51. 55. StumbleUpon <ul><li>Starcounter indicates that StumbleUpon has become a larger social media referrer than Facebook of Twitter. </li></ul>(c) 2011 Cris Canning CMP
    52. 56. Establishing Expertise
    53. 57. (c) 2011 Cris Canning CMP
    54. 58. Article Marketing (c) 2011 Cris Canning CMP
    55. 59. Resource Box <ul><li>Visit http://www.TheInternetArticleGuy.com for more leading edge tips and tools for writing articles that bring you prospects, publicity and profits. You can also subscribe to our monthly Article Writing & Marketing Tips Newsletter . You are also invited to visit my Express-Start Article Writing Program [http://www.theinternetarticleguy.com/express-start.htm] for more information on the next article writing teleseminar. </li></ul>Visit http://www.TheInternetArticleGuy.com for more leading edge tips and tools for writing articles that bring you prospects, publicity and profits. You can also subscribe to our monthly Article Writing & Marketing Tips Newsletter . You are also invited to visit my Express-Start Article Writing Program [http://www.theinternetarticleguy.com/express-start.htm] for more information on the next article writing teleseminar. (c) 2011 Cris Canning CMP
    56. 61. Squidoo Showcase the expertise of your organization and/or upcoming speakers with one or more “lenses.” SquidooSecrets.com (c) 2011 Cris Canning CMP
    57. 62. (c) 2011 Cris Canning CMP
    58. 63. Shortcuts & Time Savers
    59. 64. TweetDeck
    60. 65. <ul><li>Manage multiple networks at one place </li></ul><ul><li>Web access from anywhere </li></ul><ul><li>Find new business </li></ul><ul><li>Use a list to build relationships </li></ul><ul><li>Share blog feeds automatically </li></ul><ul><li>Track your analytics </li></ul>(c) 2011 Cris Canning CMP
    61. 66. Sync your posts (c) 2011 Cris Canning CMP
    62. 67. Share information (c) 2011 Cris Canning CMP
    63. 68. (c) 2011 Cris Canning CMP
    64. 69. In Summary
    65. 70. Social Media Policy <ul><li>Biggest trend of 2011! </li></ul><ul><li>Be transparent </li></ul><ul><li>Post meaningful, respectful comments </li></ul><ul><li>Stick to your area of expertise </li></ul><ul><li>Never comment on legal or proprietary matters </li></ul><ul><li>Do not comment on a crisis </li></ul>(c) 2011 Cris Canning CMP
    66. 71. Get people involved <ul><li>The answer lies in engagement. </li></ul><ul><li>When people interact with each other and you in a social environment they are already engaged with you – a relationship is formed. </li></ul><ul><li>It may only be a small percentage (varies by industry and demographics) but they are the “influencers.” </li></ul>(c) 2011 Cris Canning CMP
    67. 72. The Power of Content (c) 2011 Cris Canning CMP
    68. 73. Distribute Content Hubspot
    69. 74. Content: Quality Is Key
    70. 75. Resources Abound <ul><li>www.mashable.com </li></ul><ul><li>www.hubspot.com </li></ul><ul><li>www.socialfish.org </li></ul><ul><li>www.socialmediaexaminer.com </li></ul><ul><li>Targeted keyword searches </li></ul><ul><li>And so much more . . . </li></ul>(c) 2011 Cris Canning CMP
    71. 76. Implementation Pick Your Tools! <ul><li>Choose carefully which tools will work best for your meeting </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Microblogging </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul>(c) 2011 Cris Canning CMP
    72. 77. Build It and They Will Come: Event Attendance <ul><li>Use a combination of traditional and new marketing methods to increase attendance </li></ul><ul><ul><li>New marketing increases attendee engagement before, during and after your meeting or event </li></ul></ul>(c) 2011 Cris Canning CMP
    73. 78. Build It and They Will Come: Event Attendance <ul><li>Before your meeting, event or show </li></ul><ul><ul><li>Use Twitter to connect with exhibitors, presenters, and attendees </li></ul></ul><ul><ul><li>Create and use hashtags (#) to build the buzz </li></ul></ul><ul><li>During the event </li></ul><ul><ul><li>Use Facebook and Twitter to update attendees on what’s happening </li></ul></ul><ul><li>After the meeting or event </li></ul><ul><ul><li>Use Twitter to get onsite registrations for future meetings or events </li></ul></ul>(c) 2011 Cris Canning CMP
    74. 79. Build It and They Will Come: Event Attendance <ul><li>Example – using Twitter </li></ul><ul><ul><li>What: Using Twitter, a Kansas City museum sold 80,000 tickets in three months to a new exhibit </li></ul></ul><ul><ul><li>Why: Each generation has its own way of communication. </li></ul></ul><ul><ul><ul><li>Ensure you are connecting with all generations </li></ul></ul></ul>(c) 2011 Cris Canning CMP
    75. 80. Build It and They Will Come: Event Attendance <ul><li>“ How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” </li></ul><ul><li>Seth Godin, Seth’s Blog </li></ul><ul><li>http://sethgodin.typepad.com/ </li></ul>(c) 2011 Cris Canning CMP
    76. 81. Social Media Strategy 7 Easy Steps <ul><li>Your Event’s Social Media Marketing Campaign </li></ul><ul><ul><li>Set your goals </li></ul></ul><ul><ul><li>Know your target attendees </li></ul></ul><ul><ul><li>Select your tools </li></ul></ul><ul><ul><li>Gather your army </li></ul></ul><ul><ul><li>Develop your event’s online presence </li></ul></ul><ul><ul><li>Give your followers a means to connect </li></ul></ul><ul><ul><li>Continuously monitor </li></ul></ul>(c) 2011 Cris Canning CMP
    77. 82. (c) 2011 Cris Canning CMP
    78. 84. (c) 2011 Cris Canning CMP
    79. 85. Thank you <ul><li>And I’ll see you online! </li></ul><ul><li>Thank you to </li></ul><ul><li>The Venues of NTC Promenade </li></ul><ul><li>for giving me the time to be here today instead of in San Diego. </li></ul>(c) 2011 Cris Canning CMP
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