Social media marketing - Exhibitor Show 2011
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Social media marketing - Exhibitor Show 2011

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This is a presentation from the Exhibitor Show 2011 in Las Vegas,

This is a presentation from the Exhibitor Show 2011 in Las Vegas,

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  • (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP
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  • (c) 2011 Cris Canning CMP People who wouldn’t respond to an email or text will active via LinkedIn Bypass gatekeepers – great to reach C level
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  • (c) 2011 Cris Canning CMP Keep groups actives with questions Good to maintain positive customer service
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  • Care choosing a name because you won’t be able to change it. (c) 2011 Cris Canning CMP
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  • Adding “Deals” app for Places but not in all cities yet. You must go thru FB each time. Currently they are free (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP
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  • (c) 2011 Cris Canning CMP Successful organizations find ways to engage their members that both entertain and inform. What are you going to do to start the conversation?
  • Cris
  • Cris
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  • MaryAnne
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  • (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP
  • (c) 2011 Cris Canning CMP

Transcript

  • 1. Social Media Marketing How Can I Use YouTube, LinkedIn, Squidoo and Others to Promote my Meeting, Show and/or Company? By Cris Canning CMP
  • 2. Types of Marketing
    • Outbound Marketing
    • Telemarketing
    • Trade Shows
    • Direct Marketing
    • Email Blasts
    • Print Ads
    • TV/Radio Ads
    • Inbound Marketing
    • SEO / SEM
    • Blogging
    • Social Media
    • RSS
    • Free tools / Trials
    • Public Relations
    *** Hubspot
  • 3. Why Should You Use It? Hubspot
  • 4. (c) 2011 Cris Canning CMP
  • 5. What is Social Media ?
    • Any communications format where the users publish the content.
    • Social media marketing
    • is
    • inbound marketing.
    (c) 2011 Cris Canning CMP
  • 6. Social Media Can…
    • Let you speak directly to your customers
    • Get immediate feedback on ideas
    • Give people going to your Web site more resources (widgets)
    • Increase customer satisfaction
    • Let you demo how you are better than the competition
    • Allow you to spread news to 3 rd party sellers and clients
    (c) 2011 Cris Canning CMP
  • 7. Who’s Using Social Media
    • IBM – 100 different blogs, dozens of islands in Second Life, Forum – DeveloperWorks, Cartoon series on YouTube
    • Dell – on website a place for users to add ideas with voting/comments
    • Burger King – viral campaigns
    (c) 2011 Cris Canning CMP
  • 8. And even small companies
    • Blendtec - YouTube
    • Pink Cake Box – employees blog with images & videos, Flickr, YouTube, Twitter, Facebook
    • Hubspot – blog with 19,000 subscribers, Digg/Reddit/StumbleUpon, 16,000 followers on Twitter, LinkedIn Group with 34,000, Facebook with 6,000, YouTube
    (c) 2011 Cris Canning CMP
  • 9. Blogs
  • 10. Event Blog & Magazine Blogs (c) 2011 Cris Canning CMP
  • 11. Blogs by Email (c) 2011 Cris Canning CMP
  • 12. Blog Directory - Technorati (c) 2011 Cris Canning CMP
  • 13.  
  • 14. Microblogging
  • 15. Twitter
    • Twitter is 5 years old last month
    • 175 million users
    • 95 million tweets each day
    • 1 billion tweets each week
    (c) 2011 Cris Canning CMP
  • 16. Twitter (c) 2011 Cris Canning CMP
  • 17. (c) 2011 Cris Canning CMP
  • 18. Social Networking
  • 19. LinkedIn
    • Good for B2B
    • Individual and company profiles - link
    • 101 million members worldwide
    • Majority of companies are 1000+
    • Profiles should be correct, up-to-date and positive (more is more)
    • Past & present employees can be seen – promotions & new hires
    (c) 2011 Cris Canning CMP
  • 20.  
  • 21. (c) 2011 Cris Canning CMP
  • 22. (c) 2011 Cris Canning CMP
  • 23. Social Networking - Linkedin (c) 2011 Cris Canning CMP
  • 24. (c) 2011 Cris Canning CMP
  • 25. (c) 2011 Cris Canning CMP
  • 26. Facebook
      • 51% of the US is on Facebook
      • 1 out of 13 people worldwide is on Facebook
      • Half of them are logged in at any time
      • 2 nd most trafficked site (behind Google)
      • Most trafficked social media site
      • Top social search engine
    (c) 2011 Cris Canning CMP
  • 27. (c) 2011 Cris Canning CMP http://www.facebook.com/pages/create.php
  • 28. Facebook
  • 29. (c) 2011 Cris Canning CMP
  • 30. (c) 2011 Cris Canning CMP
  • 31. What’s happening? (c) 2011 Cris Canning CMP
  • 32.  
  • 33. Media Sharing
  • 34. Flickr Photo hosting sites make it easier for you to include photos.
  • 35. Video Sharing – YouTube #3 (c) 2011 Cris Canning CMP
  • 36. (c) 2011 Cris Canning CMP
  • 37.  
  • 38. Case Study: Will It Blend Hubspot
  • 39. Slideshare (c) 2011 Cris Canning CMP
  • 40. Location-Based
  • 41. Facebook Places – Smartphones
    • Share your location with friends
    • On mobile, touch.facebook.com
    • Tab “Places”
    • See recent check-ins (find friends)
    • Press “Check In” at top right (Add)
    • You can disable this function in “Privacy Settings”
    • Add a “Deal” (not in every city yet)
    (c) 2011 Cris Canning CMP
  • 42. Foursquare
    • Grew 3400% in 2010
    • Create a venue page
    • Create an event profile
    • Check-in via Smartphone
    • Most check-ins = mayor
    • Post tips for involvement
    • Badges can increase involvement as a game element
    (c) 2011 Cris Canning CMP
  • 43. (c) 2011 Cris Canning CMP
  • 44. Google Maps/Places
    • Maps the database the search runs on
    • If your site already exists you can “claim” it – if no one claims then anyone can edit
    • Places lets you put descriptions, photos, videos (YouTube) and more
    • Post events for that place
    • Analytics
    • Gives you ranking on Google
    (c) 2011 Cris Canning CMP
  • 45. (c) 2011 Cris Canning CMP
  • 46. Event Sites
  • 47. Event Sites (c) 2011 Cris Canning CMP
  • 48. Facebook Event Page
  • 49. LinkedIn Events (c) 2011 Cris Canning CMP
  • 50. Applications Include… (c) 2011 Cris Canning CMP
  • 51. Public Relations 2.0 (c) 2011 Cris Canning CMP
  • 52.
    • Send releases directly to your target market.
      • News Aggregators & Social Bookmarking
      • Article Marketing
      • Distribution PR Web, PR Zoom
      • Online Press Room
      • Thought Leadership/Expertise
    (c) 2011 Cris Canning CMP
  • 53. News Aggregators - Digg It’s not always about making the front page of these sites but rather creating multiple links to your blog and website. (c) 2011 Cris Canning CMP
  • 54. Social Bookmarking – Delicious (c) 2011 Cris Canning CMP
  • 55. StumbleUpon
    • Starcounter indicates that StumbleUpon has become a larger social media referrer than Facebook of Twitter.
    (c) 2011 Cris Canning CMP
  • 56. Establishing Expertise
  • 57. (c) 2011 Cris Canning CMP
  • 58. Article Marketing (c) 2011 Cris Canning CMP
  • 59. Resource Box
    • Visit http://www.TheInternetArticleGuy.com for more leading edge tips and tools for writing articles that bring you prospects, publicity and profits. You can also subscribe to our monthly Article Writing & Marketing Tips Newsletter . You are also invited to visit my Express-Start Article Writing Program [http://www.theinternetarticleguy.com/express-start.htm] for more information on the next article writing teleseminar.
    Visit http://www.TheInternetArticleGuy.com for more leading edge tips and tools for writing articles that bring you prospects, publicity and profits. You can also subscribe to our monthly Article Writing & Marketing Tips Newsletter . You are also invited to visit my Express-Start Article Writing Program [http://www.theinternetarticleguy.com/express-start.htm] for more information on the next article writing teleseminar. (c) 2011 Cris Canning CMP
  • 60.  
  • 61. Squidoo Showcase the expertise of your organization and/or upcoming speakers with one or more “lenses.” SquidooSecrets.com (c) 2011 Cris Canning CMP
  • 62. (c) 2011 Cris Canning CMP
  • 63. Shortcuts & Time Savers
  • 64. TweetDeck
  • 65.
    • Manage multiple networks at one place
    • Web access from anywhere
    • Find new business
    • Use a list to build relationships
    • Share blog feeds automatically
    • Track your analytics
    (c) 2011 Cris Canning CMP
  • 66. Sync your posts (c) 2011 Cris Canning CMP
  • 67. Share information (c) 2011 Cris Canning CMP
  • 68. (c) 2011 Cris Canning CMP
  • 69. In Summary
  • 70. Social Media Policy
    • Biggest trend of 2011!
    • Be transparent
    • Post meaningful, respectful comments
    • Stick to your area of expertise
    • Never comment on legal or proprietary matters
    • Do not comment on a crisis
    (c) 2011 Cris Canning CMP
  • 71. Get people involved
    • The answer lies in engagement.
    • When people interact with each other and you in a social environment they are already engaged with you – a relationship is formed.
    • It may only be a small percentage (varies by industry and demographics) but they are the “influencers.”
    (c) 2011 Cris Canning CMP
  • 72. The Power of Content (c) 2011 Cris Canning CMP
  • 73. Distribute Content Hubspot
  • 74. Content: Quality Is Key
  • 75. Resources Abound
    • www.mashable.com
    • www.hubspot.com
    • www.socialfish.org
    • www.socialmediaexaminer.com
    • Targeted keyword searches
    • And so much more . . .
    (c) 2011 Cris Canning CMP
  • 76. Implementation Pick Your Tools!
    • Choose carefully which tools will work best for your meeting
      • Blogs
      • Microblogging
      • Podcasts
      • Images
      • Video
      • Social Networks
    (c) 2011 Cris Canning CMP
  • 77. Build It and They Will Come: Event Attendance
    • Use a combination of traditional and new marketing methods to increase attendance
      • New marketing increases attendee engagement before, during and after your meeting or event
    (c) 2011 Cris Canning CMP
  • 78. Build It and They Will Come: Event Attendance
    • Before your meeting, event or show
      • Use Twitter to connect with exhibitors, presenters, and attendees
      • Create and use hashtags (#) to build the buzz
    • During the event
      • Use Facebook and Twitter to update attendees on what’s happening
    • After the meeting or event
      • Use Twitter to get onsite registrations for future meetings or events
    (c) 2011 Cris Canning CMP
  • 79. Build It and They Will Come: Event Attendance
    • Example – using Twitter
      • What: Using Twitter, a Kansas City museum sold 80,000 tickets in three months to a new exhibit
      • Why: Each generation has its own way of communication.
        • Ensure you are connecting with all generations
    (c) 2011 Cris Canning CMP
  • 80. Build It and They Will Come: Event Attendance
    • “ How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
    • Seth Godin, Seth’s Blog
    • http://sethgodin.typepad.com/
    (c) 2011 Cris Canning CMP
  • 81. Social Media Strategy 7 Easy Steps
    • Your Event’s Social Media Marketing Campaign
      • Set your goals
      • Know your target attendees
      • Select your tools
      • Gather your army
      • Develop your event’s online presence
      • Give your followers a means to connect
      • Continuously monitor
    (c) 2011 Cris Canning CMP
  • 82. (c) 2011 Cris Canning CMP
  • 83.  
  • 84. (c) 2011 Cris Canning CMP
  • 85. Thank you
    • And I’ll see you online!
    • Thank you to
    • The Venues of NTC Promenade
    • for giving me the time to be here today instead of in San Diego.
    (c) 2011 Cris Canning CMP