Stakeholder Engagement: Simple Steps to Better Public Consultation

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What is stakeholder engagement? Why on earth would you want to engage with the negative nellies and nimby's who just want to oppose what you're doing? And how might you go about conducting a stakeholder engagement or public consultation program?

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Stakeholder Engagement: Simple Steps to Better Public Consultation

  1. how to make better decisions, create better outcomes, and turn OPPOSITION into SUPPORT OLDER ENGAG EMENTSTAKEH
  2. here’s what I’ll cover in this presentation:why do stakeholder engagement?
  3. here’s what I’ll cover in this presentation: it really won’t take longwhy do stakeholder engagement?
  4. here’s what I’ll cover in this presentation: it really won’t take longwhy do stakeholder engagement? just three key concepts
  5. 1. what is stakeholder engagement?why do stakeholder engagement?
  6. 2. why on earth would you want to do stakeholder engagement?why do stakeholder engagement?
  7. 2. why on earth would you want to do stakeholder engagement?why do stakeholder engagement? (aren’t they all just negative naysayers who get in the way of progress?)
  8. why do stakeholder engagement? and 3. how do you do stakeholder engagement?
  9. what is stakeholder engagement?
  10. it’s the process by which we involve ...or who can influence people who may be the implementation of affected by the our decisionsdecisions we make...
  11. before we get too far, let’s make sure we understand the difference between communication and engagementwhy do stakeholder engagement?
  12. communication is one-way information sharing
  13. communication is one-way information sharing the only possible responses are: “yes,” “no,” or “I don’t care”
  14. communication is one-way information sharing the only possible responses are: “yes,” “no,” or “I don’t care” there’s not much you can do about the no’s if you don’t know why they’re saying no
  15. engagement is two-way
  16. engagement is two-way it provides information and seeks input
  17. engagement is two-way it provides information and seeks input it’s about talking and listening
  18. engagement is two-way it provides information and seeks input it’s about talking and listening it’s conversational and interactive
  19. engagement is two-way it provides information and seeks input it’s about talking and listening it’s conversational and interactive it’s purpose-driven
  20. okay, now we know what stakeholder engagement iswhy do stakeholder engagement?
  21. okay, now we know what stakeholder engagement iswhy do stakeholder engagement? the next question is, why do it?
  22. why do stakeholder engagement?
  23. nobodywantsthis
  24. except me and my friend over there in the dapper orange vest, of coursenobodywantsthis
  25. because itresults inthis
  26. because itresults inthis
  27. which leads us to the first of the THREE MAIN REASONS why you might want to do stakeholder engagementwhy do stakeholder engagement?
  28. SO CIAL LI CENSE
  29. SO CIAL LI CENSE you can have all the legal andregulatory approvals you want
  30. SO CIAL LI CENSE you can have all the legal and regulatory approvals you want but unless you havethe support of society, or social license
  31. SO CIAL LI CENSE you can have all the legal and regulatory approvals you want but unless you havethe support of society, or social license you WILL face opposition
  32. SO CIAL LI CENSEturns opposition into support
  33. here are the other two reasonswhy do stakeholder engagement?
  34. TRUST*Edelman Trust Barometer
  35. if you’re an untrusted organization59% of people will believe negative informationabout you after hearing it just once or twice TRUST *Edelman Trust Barometer
  36. if you’re an untrusted organization59% of people will believe negative informationabout you after hearing it just once or twice TRUST *Edelman Trust Barometer only 9% will believe positive information after hearing it once or twice
  37. TRUST*Edelman Trust Barometer
  38. if you’re an trusted organization52% of people will believe positive informationabout you after hearing it just once or twice TRUST *Edelman Trust Barometer
  39. if you’re an trusted organization52% of people will believe positive informationabout you after hearing it just once or twice TRUST *Edelman Trust Barometer and only 14% will believe negative information
  40. ECONOMICS*Spinning Gold: The Financial Returns to External Stakeholder Engagement, Witold Henisz
  41. publicly traded companies that do stakeholder *Spinning Gold: The Financial Returns to External Stakeholder Engagement, Witold Heniszengagement increase their market valuation ECONOMICS
  42. publicly traded companies that do stakeholder *Spinning Gold: The Financial Returns to External Stakeholder Engagement, Witold Henisz engagement increase their market valuation ECONOMICSNET PRESENT VALUE AFTER MARKET DISCOUNT 90 68 45 23 0 LEVEL OF STAKEHOLDER ENGAGEMENT
  43. of course, there are lots of other benefits to doing stakeholder engagementwhy do stakeholder engagement?
  44. of course, there are lots of other benefits to doing stakeholder engagementwhy do stakeholder engagement? and here they are
  45. BENEFITS
  46. save time and money BENEFITS
  47. save time and money reduce conflict BENEFITS
  48. save time and money reduce conflict BENEFITS effective decision making
  49. save time and money reduce conflict BENEFITS effective decision making share responsibility
  50. save time and money reduce conflict BENEFITS effective decision making share responsibility better outcomes
  51. save time and money reduce conflict BENEFITS effective decision making share responsibility better outcomes better policy
  52. save time and money reduce conflict BENEFITS effective decision making share responsibility better outcomes better policy manage issues
  53. save time and money reduce conflict BENEFITS effective decision making share responsibility better outcomes better policy manage issues build credibility and trust
  54. I’d be lying to you if I didn’t say there are also some drawbacks to doing stakeholder engagementwhy do stakeholder engagement?
  55. I’d be lying to you if I didn’t say there are also some drawbacks to doing stakeholder engagementwhy do stakeholder engagement? so here they are
  56. NIMBY BACKLASHPI TFALLS
  57. NIMBY BACKLASHPI TFALLScosts time and money
  58. NIMBY BACKLASHPI TFALLScosts time and moneynimby backlash
  59. NIMBY BACKLASHPI TFALLScosts time and moneynimby backlash perpetual indecision
  60. NIMBY BACKLASHPI TFALLS costs time and money nimby backlash perpetual indecisionspecial interests
  61. NIMBY BACKLASHPI TFALLS costs time and money nimby backlash perpetual indecisionspecial interests loss of control
  62. NIMBY BACKLASHPI TFALLS costs time and money nimby backlash perpetual indecisionspecial interests loss of control it’s not easy
  63. I know what you’re thinkingwhy do stakeholder engagement?
  64. I know what you’re thinking “okay,now I know WHY I might want to thinkwhy do stakeholder engagement? about engaging with my stakeholders”
  65. I know what you’re thinking “okay,now I know WHY I might want to thinkwhy do stakeholder engagement? about engaging with my stakeholders” “but HOW do I do that?”
  66. I thought you’d never ask!why do stakeholder engagement?
  67. the six stages of stakeholder engagement* *just an fyi…stakeholder engagement can be prettycomplex and multifaceted, but these are the six biggies
  68. 1. set engagement objectives
  69. here’s a really good tool to help
  70. set engagement objectives
  71. ask yourself these questions
  72. ask yourself these questions what do you want to achieve?
  73. ask yourself these questions what do you want to achieve? do you want to inform and build awareness?
  74. ask yourself these questions what do you want to achieve? do you want to inform and build awareness? understand your stakeholders and get their input?
  75. ask yourself these questions what do you want to achieve? do you want to inform and build awareness? understand your stakeholders and get their input? involve them in the decision-making?
  76. ask yourself these questions what do you want to achieve? do you want to inform and build awareness? understand your stakeholders and get their input? involve them in the decision-making?figure out where you might need to make changes?
  77. set engagement objectives the greater the impact... the further along the spectrum you want to be
  78. 2. identify and assess stakeholders
  79. 2. identify and assess stakeholders
  80. the key here is that there is nosuch thing as “the general public”
  81. the key here is that there is nosuch thing as “the general public” you need to drill down
  82. the key here is that there is nosuch thing as “the general public” you need to drill down decide who your key stakeholders are
  83. the key here is that there is nosuch thing as “the general public” you need to drill down decide who your key stakeholders are it might help to set them against a backdrop of interest and influence
  84. 2. identify and assess stakeholdersLEVEL OF INFLUENCE LEVEL OF INTEREST
  85. that helps determine which groups and individuals require the most effort
  86. 2. identify and assess stakeholdersLEVEL OF INFLUENCE LOW EFFORT LEVEL OF INTEREST
  87. 2. identify and assess stakeholdersLEVEL OF INFLUENCE KEEP HAPPY LOW EFFORT LEVEL OF INTEREST
  88. 2. identify and assess stakeholdersLEVEL OF INFLUENCE KEEP HAPPY LOW EFFORT KEEP INFORMED LEVEL OF INTEREST
  89. 2. identify and assess stakeholders KEY INFLUENCERSLEVEL OF INFLUENCE KEEP HAPPY LOW EFFORT KEEP INFORMED LEVEL OF INTEREST
  90. 3. develop engagement plan
  91. 3. develop engagement plan
  92. 3. develop engagement plan design the strategy
  93. 3. develop engagement plan design the strategy develop key messages to set the stage and tell the story
  94. 3. develop engagement plan design the strategy develop key messages to set the stage and tell the story plan activities and align your engagement timeline with the project timeline
  95. 4. implement engagement plan
  96. 4. implement engagement plan
  97. 4. implement engagement plan communicate (don’t sell)
  98. 4. implement engagement plan communicate (don’t sell) be inclusive
  99. 4. implement engagement plan communicate (don’t sell) be inclusive engage early and often
  100. 4. implement engagement plan communicate (don’t sell) be inclusive engage early and often ensure clarity, honesty and transparency
  101. 5. evaluate results
  102. 5. evaluate results
  103. 5. evaluate resultscollect feedback
  104. 5. evaluate results collect feedbackask specific questions
  105. 5. evaluate results collect feedback ask specific questions remain open tounsolicited feedback
  106. hi…me again
  107. hi…me again this last one is where the rubber really hits the road
  108. 5. adjust and correct
  109. 5. adjust and correct
  110. 5. adjust and correct are changes required to the project plan?
  111. 5. adjust and correct are changes required to the project plan? make sure you communicate back to stakeholders
  112. 5. adjust and correct are changes required to the project plan? make sure you communicate back to stakeholders and continue to address issues throughout the project
  113. let’s recap
  114. 6 STAGES OFSTAKEHOLDERENGAGEMENT
  115. set engagementobjectives6 STAGES OFSTAKEHOLDERENGAGEMENT
  116. set engagementobjectives identify and assess stakeholders6 STAGES OFSTAKEHOLDERENGAGEMENT
  117. set engagementobjectives identify and assess stakeholders6 STAGES OFSTAKEHOLDERENGAGEMENT develop engagement plan
  118. set engagementobjectives identify and assess stakeholders6 STAGES OFSTAKEHOLDERENGAGEMENT develop engagement plan implement engagement plan
  119. set engagement objectives identify and assess stakeholders 6 STAGES OF STAKEHOLDER ENGAGEMENTevaluate developresults engagement plan implement engagement plan
  120. set engagement objectives identify and assess stakeholdersadjust andcorrect 6 STAGES OF STAKEHOLDER ENGAGEMENT evaluate develop results engagement plan implement engagement plan
  121. thank you!Cam McAlpinecmcalpine@prmedia.cawww.prmedia.ca250.961.6611twitter: @cmcalpinelinkedin.com/in/cammcalpinedownload this presentation atwww.slideshare.net/cmcalpine

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