Landing Page Optimization: Advanced Concepts and Real Examples
The slide deck from the presentation I did for the August 2013 WSI Global Convention in Toronto. The first few slides feature my top tips for landing page design, but the bulk of the slides are a critique of different Landing Pages that were submitted to me by other Internet Consultants prior to the convention. Some of these were very well done, others…not so much. The vast majority (even the poor ones) have some redeeming factors.
The best way to learn…is by example!