0
Because Google
Doesn’t Care about
Your Scrawny little Business
So where did your Google Rankings Go?
Did you used to have top rankings for all
those money keywords, but they literary dr...
If you’ve seen a slow Decline in rankings, or if your
rankings disappeared on a specific date, it was most
likely because ...
Google’s objective is to promote the Best Websites
Not the Best OPTIMIZED websites
Gone are the days of tricking your way to
a number 1 position on the search engines
Handy Hint
Free “Do it Yourself” SEO Report
At the End of this Presentation
Why Traditional Methods No longer Work
Search engine optimizers know basically
what the engines are looking for and
attempt to gain a competitive advantage
by “g...
These techniques were not only publicly
advertised, but considered industry best
practices.
The problem was they never met
Google’s guidelines in the first place.
…They just happened to work.
These Methods No
longer Work
But you probably
already know that by
now….
Updates liken Penguin, Panda and
Hummingbird have made it harder
than ever for website owners to
maintain top search engin...
YesYou Can Still Rank
It just takes a Holistic approach
And more work
You can actually
Future Proof
your SEO
Adaptive SEO is NOT about
playing cat and mouse with the
search engines.
link “earning” not link building
is about…
a good sound technical
structure for your website, with
easily indexable pages, clear
navigation and fast load times
is ab...
being mobile friendly and
socially active (yes, your social
presence is an actual search
engine ranking factor)
is about…
reviews and reputation and
citations on directories and
other reputable and industry
related websites
is about…
The 5 components of
Optimized content
marketing plan:
Adaptive SEO cannot be
done properly without
the inclusion of Conten...
The 5 components of
Technical SEO
Fundamentals:
The technical funda-
mentals and foundation
of your website need to
be cor...
The 5 components of
Keyword & Competitive
Research:
At the core of every
successful SEO Strategy is
comprehensive research...
The 5 components of
Publish, Socialize, Share:
The social signals
generated through the
top social channels can
be used to...
The 5 components of
Benchmark, Report &
Improve:
Regular analysis of the
data is essential. Things
like Page Rank Progress...
Traditional SEO is not as
effective as it used to be
Traditional SEO is not as
effective as it used to be
It’s very difficult to trick your
way to top search rankings
Traditional SEO is not as
effective as it used to be
It’s very difficult to trick your
way to top search rankings
Not play...
Traditional SEO is not as
effective as it used to be
It’s very difficult to trick your
way to top search rankings
Not play...
works because it
is a LIGITIMATE
sustainable
strategy that will
stand the test of
time
• Do it yourself… just pick your 10 most
important keywords for your business and
enter them into the form and we’ll send
...
Adaptive SEO...Because Google Doesn't Care about Your Scrawny little Business
Adaptive SEO...Because Google Doesn't Care about Your Scrawny little Business
Adaptive SEO...Because Google Doesn't Care about Your Scrawny little Business
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Adaptive SEO...Because Google Doesn't Care about Your Scrawny little Business

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Adaptive SEO is about Web Presence Optimization, not Search Engine Optimization.

First you have to understand that Google’s objective is to promote the best websites, not the best “optimized” websites. Search engines want to display the most accurate and varied results for each and every search query. Search engine optimizers know basically what the engines are looking for and attempt to gain a competitive advantage by “gamming” the system.

These techniques were not only publicly advertised, but considered industry best practices. The problem was they never met Google’s guidelines in the first place…they just happened to work.

Google is Smarter than You and everyone you Know.

You might assume “Adaptive” means reactive, but that’s not quite accurate. In fact where SEO is concerned it’s just the opposite. For years search engine optimization companies have been reacting to Google and adopting their techniques to outsmart the search engines. These practices not only proved to be unsustainable, but have taken a dramatic turn for the worst. Regardless of what you think, Google is smarter than you, and everyone you employ… regardless of how tricky you think you are.

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Transcript of "Adaptive SEO...Because Google Doesn't Care about Your Scrawny little Business"

  1. 1. Because Google Doesn’t Care about Your Scrawny little Business
  2. 2. So where did your Google Rankings Go? Did you used to have top rankings for all those money keywords, but they literary dried up over night?
  3. 3. If you’ve seen a slow Decline in rankings, or if your rankings disappeared on a specific date, it was most likely because your SEO team wasn’t playing by Google’s rules
  4. 4. Google’s objective is to promote the Best Websites Not the Best OPTIMIZED websites
  5. 5. Gone are the days of tricking your way to a number 1 position on the search engines
  6. 6. Handy Hint Free “Do it Yourself” SEO Report At the End of this Presentation
  7. 7. Why Traditional Methods No longer Work
  8. 8. Search engine optimizers know basically what the engines are looking for and attempt to gain a competitive advantage by “gamming” the system.
  9. 9. These techniques were not only publicly advertised, but considered industry best practices.
  10. 10. The problem was they never met Google’s guidelines in the first place.
  11. 11. …They just happened to work.
  12. 12. These Methods No longer Work
  13. 13. But you probably already know that by now….
  14. 14. Updates liken Penguin, Panda and Hummingbird have made it harder than ever for website owners to maintain top search engine rankings
  15. 15. YesYou Can Still Rank It just takes a Holistic approach And more work
  16. 16. You can actually Future Proof your SEO
  17. 17. Adaptive SEO is NOT about playing cat and mouse with the search engines.
  18. 18. link “earning” not link building is about…
  19. 19. a good sound technical structure for your website, with easily indexable pages, clear navigation and fast load times is about…
  20. 20. being mobile friendly and socially active (yes, your social presence is an actual search engine ranking factor) is about…
  21. 21. reviews and reputation and citations on directories and other reputable and industry related websites is about…
  22. 22. The 5 components of Optimized content marketing plan: Adaptive SEO cannot be done properly without the inclusion of Content Marketing. Your content should help your target market through the buying process and be distributed effectively through your social networks.
  23. 23. The 5 components of Technical SEO Fundamentals: The technical funda- mentals and foundation of your website need to be correct from the outset. Things like Load Speed, structure and user experience through responsive design all play a part in how the search engines rank your pages.
  24. 24. The 5 components of Keyword & Competitive Research: At the core of every successful SEO Strategy is comprehensive research that includes the discovery of highly converting non- branded keywords. As well as your company branded keywords that you want to dominate the results for.
  25. 25. The 5 components of Publish, Socialize, Share: The social signals generated through the top social channels can be used to increase your discoverability in the search engines and can also help to distribute your content to anywhere in the world.
  26. 26. The 5 components of Benchmark, Report & Improve: Regular analysis of the data is essential. Things like Page Rank Progress, Backlink Growth, Good Social Signals, Increase in Organic Visits, Website conversions and Keyword popularity are all critical in helping you make the right decisions.
  27. 27. Traditional SEO is not as effective as it used to be
  28. 28. Traditional SEO is not as effective as it used to be It’s very difficult to trick your way to top search rankings
  29. 29. Traditional SEO is not as effective as it used to be It’s very difficult to trick your way to top search rankings Not playing by the rules yesterday can hurt you today
  30. 30. Traditional SEO is not as effective as it used to be It’s very difficult to trick your way to top search rankings Not playing by the rules yesterday can hurt you today You can still rank high in the search results, but you need change your evil ways and take a 360° approach
  31. 31. works because it is a LIGITIMATE sustainable strategy that will stand the test of time
  32. 32. • Do it yourself… just pick your 10 most important keywords for your business and enter them into the form and we’ll send the report to you. Full Service Digital Marketing Since 1999 We’re not just a bunch of pretty faces
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