[BRAZILIAN DREAM] SXSW (march 2012)

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  • 1. SON H O B R A SILE IRO B O X 1 8 24 @br_dream
  • 2. B R A Z I LI A N D RE AM B O X 1 8 24 A study about Brazil and the future from the perspective of 18 to 24 year-old youth.
  • 3. B R A H LI B R D RE AM // YOU TH SSONZ IO A N A SILE IRO // O JOV E M B O X 1 8 24 PRIMARY INFLUENCE CENTER SPIRIT OF THE TIME 18-24 25.906.194
  • 4. SON H O B R A SILE IRO B O X 1 8 24 a new 18-24 Brazil UNPRECEDECENT COMBINATION a new generation
  • 5. B R A Z I LI A N D RE AM // TH E RE SE ARC H B O X 1 8 24 89% of youths ARE ASHAMED 11% ARE PROUD 89% of being Brazilian ARE PROUD
  • 6. B R A Z I LI A N D RE AM // TH E RE SE ARC H B O X 1 8 24 76% Of Brazilian youths believe that Brazil is FOR WORSE 15% 9% ISN’T CHANGING CHANGING 76% FOR BETTER FOR BETTER
  • 7. B R A H LI B R D RE AM // YOU TH SSONZ IO A N A SILE IRO // O JOV E M B O X 1 8 24 HOW THIS YOUNG GENERATION SEES ITSELF 34% dreamer 31% consumerist 28% responsible 28% hard-working 28% communicative
  • 8. SON H O B R A SILE IRO B O X 1 8 24 A NEW COLLECTIVE MINDSET
  • 9. SON H O B R A SILE IRO B O X 1 8 24 20% individualistic mindset 50% collective 30% mindset moderate mindset
  • 10. B R A H LI B R D RE AM // YOU TH SSONZ IO A N A SILE IRO // O JOV E M B O X 1 8 24 31 CULTURE/ART (THEATER, CINEMA, DANCE 29 ENVIRONMENT 26 EDUCATION 25 SPORT 19 TECHNOLOGY 70% WISH TO TAKE PART IN COMMUNITY PROJECTS
  • 11. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24 RESPONSIBLE FOR TRANSFORMATIONS IN SOCIETY THE GOVERNMENT 62 MY GENERATION 39 SCHOOLS AND UNIVERSITIES 35 MEDIA 29 MYSELF 29
  • 12. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24 INDIVIDUAL DREAM
  • 13. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24 PROFESSIONAL OWNING A MONEY FAMILY CAR / MOTORCYCLE / FORMATION AND HOUSEHOLD HOUSE APPLIANCES EMPLOYMENT 55% 15% 9% 6% 3%
  • 14. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24 55% 24% THE PROFESSION OF MY DREAMS 16% PROFESSIONAL WORK (FUNCTIONAL MATTERS) FORMATION AND 15% EMPLOYMENT EDUCATION / STUDY
  • 15. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24 24% BE AN ENTREPRENEUR / THE PROFESSION OF MY DREAMS 4% ADMINISTRATOR / SET UP MY OWN BUSINESS
  • 16. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24 79% 77% DON’T GO TO INTEND TO GO COLLEGE TO COLLEGE
  • 17. B R A H LI B R D RE AM // YOU TH SSONZ IO A N A SILE IRO // O JOV E M B O X 1 8 24 DREAM FOR BRAZIL
  • 18. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24 - REPARAT ION DREAMS 31% Respect and citizenship LESS VIOLENCE LESS CORRUPTION 18% 13%
  • 19. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24 + ACH IEVEMEN T DREAMS 28% Opportunity for all EMPLOYMENT 10% A MORE EQUALITARIAN EDUCATION SOCIETY 10% 08%
  • 20. SON H O B R A SILE IRO B O X 1 8 24 NON-DUALISMHYPERCONNECTIONMICRO-REVOLUTIONS Who is this young
  • 21. SON H LI B R D RE AMB R A Z IO A N A SILE IRO B O X 1 8 24 The culture of “and” instead of “or” NON-DUALISM NÃO-DUALISMO
  • 22. B R A Z I LI A N D RE AM B O X 1 8 24 NON-DUALISM 83% different political parties can join 81% the union of people with forces for a different mindsets single cause can transform society
  • 23. SON H LI B R D RE AMB R A Z IO A N A SILE IRO B O X 1 8 24 The amplitude that emerges from the HIPERCONEXÃO power of networks HYPER-CONNECTION
  • 24. B R A Z I LI A N D RE AM B O X 1 8 24 200mi 80mi 31% lan houses 27% home 25% friends os relatives house 12% work place population internet users 11% school or university 3 hours 28% 8% 57% 66% a day broadband mobile upload play content games
  • 25. B R A Z I LI A N D RE AM B O X 1 8 24 HYPERCONNECTION 85% 81% 63% the Internet they would like to exchange there is today a global culture contributes to their more common to learning experiences everyone with youths from other country
  • 26. SON H LI B R D RE AMB R A Z IO A N A SILE IRO B O X 1 8 24 Multiple silent revolutions change the world slowly MICRO- MICRO-REVOLUTIONS and gradually REVOLUÇÕES
  • 27. B R A Z I LI A N D RE AM B O X 1 8 24 MICRO-REVOLUTIONS 79% 92% believe that is possible to believe that their actions make a can change change in the society politics from their daily life
  • 28. B R A H LI B R D RE AM // YOU TH SSONZ IO A N A SILE IRO // O JOV E M B O X 1 8 24 TAKE PART IN TAKE PART IN MOVEMENTS 24% MOVEMENTS COORDINATED BY 16% COORDINATED BY PEOPLE ORGANIZATIONS
  • 29. B R A H LI B R D RE AM // YOU TH SSONZ IO A N A SILE IRO // O JOV E M B O X 1 8 24 WHO’S ACTING TOWARDS THE COLLECTIVE DREAM?
  • 30. SON H O B R A SILE IRO B O X 1 8 24 BRIDGE-YOUTH the leaders of social change
  • 31. SON H O B R A SILE IRO B O X 1 8 24 BRIDGE-YOUTH // POLLINATORS // INTEGRATORS / DIALOGUERS // NETWEAVING // KNOWLEDGE BUILT BY EXCHANGE // NO PERMANENT OR SINGLE CAUSES Brazilian Dream
  • 32. SON H O B R A SILE IRO B O X 1 8 24 BRIDGE-YOUTH
  • 33. SON H O B R A SILE IRO B O X 1 8 24 BRIDGE-YOUTH 8% OF YOUNG BRAZILIANS (AGED 18 TO 24) ARE BRIDGE-YOUTHS
  • 34. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24 TAHÍS, 24, RIO DE JANEIRO Focus: citizenship and social inclusion Graduated in Social Science, and a post-graduate student in Políticas Públicas At 11 anos, created a “toy library” Coordinates and NGO dedicated to the intelectual development of young people. Núcleo Disciplinar de Memória e Reflexão Afrodescentdente, at PUC-RJ
  • 35. B R A H LI B R D RE AM // YOU TH SSONZ IO A N A SILE IRO // O JOV E M B O X 1 8 24 TAHÍS 24 RIO DE JANEIRO
  • 36. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24 RAÍSA, 19, RECIFE Focus: design, and multiple simultaneous activities Acts as a volunteer in many social projects Is an active participant of the Critical Mass movement Was a member of the ‘Dremelgas Literárias’ collective, that articulated literary democratization projects Took part in a movement that prevented the construction of a shopping mall in a green area of Recife
  • 37. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24 RAÍSA 19 RECIFE
  • 38. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24 THIAGO VINÍCIUS, 20, SÃO PAULO Focus: empowerment of his community, local culture, csocial currencies Works as a loan officer in the União Sampaio Community Bank Works in the Campo Limpo Women Popular Union Volunteer in environmental activities of Projeto Arrastão since he was 14 y/o Engaged in the articulation of soirées, workshops and socio-cultural activities in his community Co-founder of the Solano Trindade Cultural Fomentation Agency
  • 39. B R A H LI B R D RE AM // YOU TH SSONZ IO A N A SILE IRO // O JOV E M B O X 1 8 24 THIAGO VINÍCIUS 20 SÃO PAULO
  • 40. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24 ANDRÉ, 20, SÃO PAULO Focus: journalism, art- “Smile” education Writes as a freelancer for magazines on emergent youth cultures Has a free classes scholarship at a premium educational institution Organized his own TEdx event with the theme “Microrevolutions” Is going to Doha for a TEDx global conference
  • 41. B R A H LI B R D RE AM // YOU TH SSONZ IO A N A SILE IRO // O JOV E M B O X 1 8 24 ANDRÉ 20 SÃO PAULO
  • 42. SON H O B R A SILE IRO B O X 1 8 24 BRIDGE-YOUTH‘HACKER BUS’DIGITAL TRANSPARENCY www.casadaculturadigital.com.br
  • 43. SON H O B R A SILE IRO B O X 1 8 24 BRIDGE-YOUTHCATARSECROWDFUNDING www.catarse.com.br
  • 44. SON H O B R A SILE IRO B O X 1 8 24 BRIDGE-YOUTHFORA DO EIXOSOCIAL TECHNOLOGYINDEPENDENT MUSICCREATIVE ECONOMY www.foradoeixo.org.br
  • 45. B R A Z I LI A N D RE AM // V OC ATION M AP B O X 1 8 24 VOCATION MAP
  • 46. B R A Z I LI A N D RE AM // V OC ATION M AP B O X 1 8 24The four callings with which Brazil can vibrate in tuneto meet the transformation values of bridge-youths: Participation Dialogue ‘Bridge’ Diversity Creativity
  • 47. ROOTS B R A Z I LI A N D RE AM // V OC ATION M AP B O X 1 8 24 HUMANE EMPIRE OF POWER COLORSORDER / MOVEMENT /STRUCTURE ‘Bridge’ SPONTANEITY NATURAL CREATIVE WISDOM TRANSFORMATION FUSIONS
  • 48. B R A Z I LI A N D RE AM // V OC ATION M AP B O X 1 8 24carla@box1824.com.br@cmayumi http://osonhobrasileiro.com.br http://vimeo.com/32217952