Sparkling logic product camp 2011 silicon valley
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Sparkling logic product camp 2011 silicon valley

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My talk was voted at Product Camp 2011 Silicon Valley. I shared my PM experience leading User Feedback sessions for B2B software products in a fun and productive way. For questions, email me at ...

My talk was voted at Product Camp 2011 Silicon Valley. I shared my PM experience leading User Feedback sessions for B2B software products in a fun and productive way. For questions, email me at cmatignon AT sparklinglogic DOT com

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Sparkling logic product camp 2011 silicon valley Sparkling logic product camp 2011 silicon valley Presentation Transcript

  • Gamification: Turning Customers Into Advocates & Prioritizing Requirements
    Carole-Ann Matignon
    Co-Founder & CEO
    CMatignon@SparklingLogic.comTwitter: CMatignon & SparklingLogic
  • User Group Feedback Session:Feel the Love!
  • How to change that?
    You make the Rules
    And
    Make it Fun for everyone…
    Gamification!
  • What I did…
    “Monopoly” Game
    Ideally 5-10 Round Tables
    6-8 Customers
    1 Product Moderator
    1 Speaker (Customer)
    Product Manager Leads overall session
    Each customer receives 10M Product Bucks
  • My Rules…
  • What Worked…
    Dynamics
    No ranting, no grumbling, no bore
  • What Worked for me…
    Quantitative AND Transparent
    $$ had to have Name & Company to be counted
  • What Worked for Prioritization…
    $1M on 10 Features or $10M on 1 Feature
  • What Worked… Most Importantly!
    Customers took ownership of their features!
    Customers had to pitch for their features
    They started answering each other
  • What Customers Liked…
    Transparency
    Year over year, results were published and tracked
    Customers who got features implemented in past year were the loudest!!! Happy & Loud 
  • What did not Work so Well…
  • What Surprised Me?
    We have never been surprised!
    Granted, we did a lot of
    Customer visits or phone discussions
    Customer engagement in Community
    Etc.
  • What happened next?
    Expanded to other less mature products
    Same Success!
  • How about
    Your Game Experiments?
  • Thank You!
    Carole-Ann Matignon
    Co-Founder & CEO
    CMatignon@SparklingLogic.comTwitter: Cmatignon & SparklingLogic
    (408) 834-7002