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Buzz Marketing
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  • 1. Presented by Deanna Drugg Chris Mason Alicia Newton BUZZ MARKETING
  • 2.
    • THE 5 MYTHS OF BUZZ MARKETING
    • WORD-OF-MOUTH MARKETING TIPS
    • 3 FACTORS TO IGNITE THE PUBLIC'S INTEREST
    • CONNECTIONS TO CHAPTER 17
    • REAL LIFE EXAMPLES
    • CONCLUSION
    • QUESTIONS
    OVERVIEW
  • 3.
    • Buzz Marketing
    • Word-of-Mouth Marketing
    • Viral Marketing
    KEY DEFINITIONS
  • 4.
    • Only outrageous or edgy products are buzz worthy.
    • Buzz just happens.
    • The best buzz-starters are your best customers
    • To profit from buzz, you must act first and fast.
    • The media and advertising are needed to create buzz.
    THE 5 MYTHS OF BUZZ MARKETING
  • 5.
    • Involve your customers in the process of making or delivering your products or service
    • Solicit testimonials from your customer
    • Tell true stories to your customers
    • Educate your best customers
    • Offer fast complaint handling
    WORD-OF-MOUTH MARKETING TIPS
  • 6. 3 FACTORS TO IGNITE THE PUBLIC'S INTEREST
    • 1. The Law of the Few
      • Mavens
      • Connectors
      • Salesmen
    • 2. Stickiness
    • 3. The Power of Context
  • 7. CONNECTIONS TO CHAPTER 17
    • Brand Awareness
    • Target Audience
  • 8.
    • Gmail- released April 1, 2004 by invitation only
    • Tupperware- developed in 1945
    REAL LIFE EXAMPLES
  • 9.
    • KEY POINTS
    • Marketers’ growing interest in word-of-mouth, buzz, and viral marketing have lead to a number of new concepts and ideas.
    • Remember not to over kill your campaign, let it take its own path.
    • Get your customers involved, they are the ones marketing your business
    CONCLUSION
  • 10.
    • Do you know any other companies that use viral, buzz, and/or word-of-mouth?
    • The Blair Witch Project – Viral marketing
    • The Mini Cooper – Buzz Marketing
    • Do you think buzz marketing is an effective way to market a product?
    QUESTIONS